In this episode of CI Conversations, thought leaders from Huge, IPG Health, MullenLowe and R&C PMK talk about their experience attending SXSW 2022 and what the future may hold for hybrid events and the brands that want to activate there. We also discuss where the opportunities may lie for our clients in the metaverse, as well as how they might strategically leverage Web 3.0 and NFTs, in categories from healthcare to entertainment.