When your business is small, you can be disorganized and inefficient.
Everything takes more time, but with lower volumes, it's not seen as a big problem.
You feel accomplished because you're working so hard for so many hours a day and making money.
When you try and scale when disorganized and inefficient, problems get magnified very quickly because scaling your business means scaling those bad outcomes too.
But the time you have to work on your business doesn't scale… 24 hours in a day.
Systems thinking can help you get organized and reduce inefficiencies that then allow you to scale in a manageable and profitable way.