The Perfect Mum Doesn’t Exist

Marketing To Mum's founder, Katrina McCarter explains where this 'perfect mum' advertising comes from in Australia, and why it's a load of garbage. We talk through how she's fighting back to change the way advertisers talk to Mum's, and her incredible research from REAL Mum's and how they're actually feeling right now.

In this episode:

• A short introduction on Katrina.
• How companies are targeting mums for ads.
• Mistakes companies are making when targeting mums in ads.
• Katrina’s story on being a mum and starting her business.
• Sharing what Marketing for Mums is all about.
• The decline of mothers’ mental health.
• Removing the image of the perfect mother in advertising.
• The most important thing to consider when advertising to mothers.
• The untapped market of mothers.
• The state of mothers during the time of COVID.

Links:

• Katrina McCarter LinkedIn
• Marketing to Mums Website
• Partnership Mastery Website

Resources / Brands Mentioned:

• Active Truth

Now if you want to stop those worrying thoughts, quit being a yelling Mum, and not have to push through anymore then check out my free masterclass on how you can kick anxiety to the curb at yourwellnessfocus.com/register