Justin is interviewed by Nathan Baschez to talk about business strategy:

"Every strategy is really just a theory: “We bet if we do x, then y will happen. In business, the 'y' that people are usually aiming for is some sort of sustainable competitive advantage." – Nathan Baschez
This is a long episode, but it's a good one!

• What made Jon and Justin feel like they had an advantage in podcasting?
• Original hypothesis: "Maybe we could be to podcasting, what WPengine was to WordPress hosting. Or what Wistia was to video hosting." How did that work out?
• Nathan's take on the podcast industry from his experience working for Gimlet.
• When should you focus on a niche?

Links:

• Nathan's intro post for Divinations: What is business strategy?
• Nathan on Twitter
• Subscribe to Divinations
• Rodney Mullen: you only win once

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