How to build anticipation for your product launch

• Have a mailing list! Email them consistently during development.
• The week of launch you should send the following emails:
  • Pre-launch announcement: "We're launching in a week!"
  • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
  • Launch day email: "We're launched! Sign up here"
  • Day after email: "You've still got time to sign up."
  • Launch discount is ending email: "This is your last chance to register"
• Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
• On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.

Building anticipation before you launch is the most underrated tool you have for your product launch.Show notes

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