Christina Ross, the Founder and CEO of Cube, left behind a CFO position after working in finance for 16 years to dive deep into creating her own company. With two young children at home, no funds, no team and no solid plan of attack, Christina was feeling the pressure to succeed.

Before she had even begun to build out her pitch deck or product, investors were reaching out to her to set up meetings. As a first time entrepreneur, Christina followed advice from a colleague to take the meeting anyway. Before she even knew it, she had started her first round of funding.

As momentum built from potential investors, Christina made the decision to invite potential investors to participate in an investors update list. In doing so, she was able to recommit her effort to building her product, and keep these investors in her line of sight.

When it came time to raise her $1.25M pre-seed round, Christina was able to rely on her already robust investors network, while making sure she never entered a meeting without a pitch, a product, and people to pay for it.

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