In December of 2021, Oregon State University Women’s Giving Circle sponsored a series of free webinars, organized by Assistant Professor and Extension Beef Specialist, Juliana Ranches. The RancHer series’ purpose was to highlight women in the beef industry by bringing educational information to beef producers. The second webinar in the series featured Carla Sanford, who spoke about “Strategies for Optimizing Beef Cattle Reproductive Performance on Your Ranch.” Sanford quoted a study that stated, “reproduction is five times more important than growth rate and ten times more important than carcass quality in terms of profit.” In the beef industry alone, reproductive...

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