Beef consumers, direct customers, and financial partners want to know how beef cattle production contributes to environmental sustainability.  "Sustainability is not a nice-to-have anymore; it’s a need-to-have," Kim Stackhouse-Lawson, Ph.D., director of Colorado State University’s (CSU) AgNext, a research collaborative developing sustainable solutions for agriculture, said. "Yes, producers have been here for generations, but today we have to say, ‘We’ve been here for generations, and here’s how we continue to improve and continue to care.’ The proof points in today’s society are expected, whether that’s fair or not."  Stackhouse-Lawson explained that most of the pressure on U.S. cattle and beef currently...

Article Link