We sit down and chat with Cherilynn Castleman, the Managing Partner at CGI Executive Coaching, as she shares her journey from sales to marketing and her mission to empower women in the business world.

In this interview, Cherilynn discusses the importance of storytelling in marketing, the role of AI in enhancing customer relationships, and the shift from product marketing to product knowledge.

Moreover, Cherilynn also highlights the importance of authenticity in content creation and the need for marketers to build strong relationships with their audience. She further discusses the significance of diversity in sales and marketing teams and how her company aims to address this.
Lastly, Cherilynn shares her unique perspective on leadership in marketing organizations, emphasizing the need to see through and value team members.

Cherilynn Castleman offers fresh perspectives on this subject if you’re looking for ways to empower your marketing efforts. Tune in today to see for yourself!