In this episode of The CMO Network podcast, we sit down with Nikki Dawson, the Vice President of Marketing at Miratech, to explore her dynamic career in marketing.

Nikki shares her unique journey, which began with a history degree and led to a fascination with brands and the science of marketing. She discusses her decade-long experience on the agency side, her pivot to fundraising in India, and her roles at Accenture and a SaaS organization.

Nikki delves into what attracted her to Miratech, emphasizing the company's rich history and resilient culture. She provides insights into Miratech's mission to accelerate CX technology and business transformation and shares success stories of clients who have benefited from their expertise.

Nikki also discusses demand generation strategies, the importance of branding, and common misconceptions about product marketing. Tune in to gain valuable insights from a seasoned marketing leader.