In this episode, Amanda Bacal, Senior VP of Marketing at JOOR, shares her expertise on digital marketing in the fashion industry.

JOOR is a leading digital wholesale platform connecting fashion brands and retailers. Amanda discusses how JOOR is transforming the traditional wholesale buying process.

She offers valuable insights on:

• Understanding customer needs
• Developing effective go-to-market strategies
• Creating tailored content for different audience segments
• Leveraging AI in marketing
• The importance of metrics and data analysis
• Building strong brands in the fashion space

Amanda also shares her leadership philosophy and advice for early-stage companies looking to accelerate growth.

This conversation provides a wealth of knowledge for marketers in any industry, but especially those in fashion and luxury goods.