In this episode, Laura Guntren, VP of Marketing at gWorks, shares her journey and expertise in marketing for local government software solutions.

Laura discusses:

• Tailoring go-to-market strategies for existing vs. new customers
• Creating valuable content to build trust and educate clients
• Leveraging industry events and partnerships to reach niche markets
• Using AI as a tool while emphasizing human oversight
• Balancing high-level and detailed metrics for different audiences
• The importance of branding beyond visuals
• Leadership approaches in marketing teams

She also offers advice for aspiring marketers, stressing the value of public speaking skills and understanding clients through direct observation.

This conversation provides practical insights for marketers in specialized B2G industries and beyond.