In this episode, we dive deep into the world of B2B marketing with Brian Hankin, Chief Marketing and Innovation Officer at Altium Packaging.
Brian shares insights from his journey in marketing across various industries. He discusses Altium Packaging's approach to sustainability and customer solutions in the packaging industry.
The conversation covers key marketing topics including:
Brian also offers valuable advice on leadership in marketing organizations and tips for young marketers starting their careers.
This episode provides a wealth of practical knowledge for marketers in both B2B and B2C sectors.