In this episode, we dive into the world of marketing analytics with Seva Ustinov, founder of Elly Analytics.

Seva shares his journey from running a digital marketing agency to creating a powerful analytics platform. He explains how Elly Analytics helps marketers see the true ROI of their efforts across complex sales funnels.

We explore the limitations of standard tools like Google Analytics and how custom solutions can provide deeper insights. Seva also discusses the potential of AI in marketing, from content creation to automated decision-making.

The conversation covers a range of topics including:

• The importance of unified customer profiles
• Full-funnel analytics for complex businesses
• The future of AI in marketing
• Leadership and team building in tech companies

Seva offers valuable advice for aspiring marketers and founders, emphasizing the importance of mentorship and early adoption of AI tools.