In this episode, we hear from Caitlin Cassidy, VP of Marketing at Beyond. Caitlin shares her journey from aspiring writer to tech marketing leader.

She discusses Beyond's role in vacation rental revenue management and her approach to marketing strategy. Key topics include:

• Balancing content creation and distribution
• Tailoring marketing to different audience segments
• Measuring marketing impact on business growth
• Developing go-to-market strategies
• Leadership and team building in marketing
• Using AI for content while maintaining brand voice

Caitlin also offers advice for aspiring marketers on exploring different areas before specializing. Her insights provide a valuable look at modern marketing leadership and strategy in the travel tech industry.