In this episode, we dive into the world of digital marketing with Eric Helvie, VP of Digital Marketing at Evolve Bank & Trust. Eric shares his journey from broadcast television to banking, offering valuable insights on:

• Tailoring content for different platforms and audiences
• Using data to drive marketing strategies
• The importance of branding in the financial sector
• Building and managing effective marketing teams

Eric also discusses how Evolve Bank & Trust is navigating the world of AI in content creation while maintaining a human touch. He emphasizes the need for marketers to understand products deeply but stay focused on the big picture.

Whether you're a seasoned marketer or just starting your career, this episode offers practical advice and inspiring perspectives on the evolving landscape of digital marketing in the financial industry.