In this episode, we talk with Nicole Westfall, Senior Vice President of Marketing at Zomedica, about marketing leadership in the animal health industry.

Nicole shares her journey into animal health marketing and what attracted her to Zomedica. She discusses strategies for creating content, generating leads, and measuring marketing effectiveness in this unique field.

Key topics covered include:

• Developing omnichannel marketing approaches
• The importance of education and scientific evidence
• Aligning marketing and sales teams
• Using data analytics to drive decisions
• Building and managing high-performing marketing teams

Nicole offers valuable insights on leadership, emphasizing trust, adaptability, and supporting individual growth. Her perspective highlights how marketing can drive business success while serving the needs of veterinarians and pet owners.