In this episode, we dive into the world of AI governance and B2B tech marketing with Jay Combs, VP of Marketing at ModelOp.

Jay shares his journey from math and computer science to marketing, highlighting how diverse skills can lead to success in the tech industry.

He explains how ModelOp's AI governance software helps large enterprises manage risks and accelerate innovation.

Jay offers valuable insights on go-to-market strategies for B2B startups, emphasizing the importance of quality lead generation and content creation.

We explore the role of AI in marketing, with Jay advocating for its use as a tool to enhance human expertise rather than replace it.

The conversation also covers the critical role of metrics in decision-making and the importance of brand trust in the B2B space.