In this episode, we talk with Rafael Campillo, Chief Marketing Officer at Mobbeel, a company specializing in digital identity verification.

Rafael shares his journey from software engineering to marketing, highlighting how his technical background blends with his people skills in his current role. He discusses Mobbeel's fascinating origin story and their current focus on identity verification technology.

The conversation covers various aspects of marketing strategy, including:

• Inbound and outbound marketing approaches
• The importance of partner channels for growth
• Key metrics and the challenges of measuring branding impact
• Leadership principles in marketing teams

Rafael also offers valuable advice for tech startups on product-market fit and growth strategies.

This episode provides insights for marketers, startup founders, and anyone interested in the intersection of technology and marketing.