In this episode, we dive deep into the world of marketing and behavioral science with Alex Ferrer, Chief Marketing Officer at BeWay Consulting.

Alex shares his journey from Coca-Cola to behavioral science consulting, offering valuable insights on:

• Understanding customer motivations
• Building a successful B2B marketing strategy
• The power of word-of-mouth marketing
• Balancing short-term metrics with long-term brand building
• The role of AI in marketing
• Maintaining brand consistency across channels

With his unique blend of corporate and consulting experience, Alex provides practical advice for marketers looking to leverage behavioral science in their strategies.

Whether you're a seasoned marketer or just starting out, this episode offers fresh perspectives on how to connect with customers and drive business growth.