This Yorkshire Day, national treasure Chris Kamara launches a podcast series with value communication provider, Plusnet to celebrate Yorkshire people’s thriftiness and encourage Brits to follow suit.

Proud Yorkshireman Chris will be joined by celebrity guests each week including comedian Keith Lemon, singer Simon Webbe, TV presenter Charlie Webster to urge Brits to be a little less British, and to embrace the Yorkshire attitude of expecting more for their money.

The first episode launches on the 1st August.