In today's episode I’m joined by Sophie and we talk about Etsy vs your own website.

Things we talk about in this episode:

  • Steph had her website before her Etsy shop
  • Shopify is the best e-commerce platform. It’s easy and you can click and drag
  • A website sounds glamorous until the shine wears off after 3 months when you have no traffic
  • A website is different to Etsy
  • Etsy brings you the traffic who are targeted people ready to buy
  • With a website, you have to drive your own traffic
  • Despite putting your website link in social media bio’s, you still won’t get sales if they’re not ready to buy. Shoppers come to Etsy ready to buy.
  • You need to know your target market, pricing, and branding first before having your own website or it’ll tank.
  • We would recommend to start an Etsy shop first
  • Etsy helps to find your target market, and research them for free
  • Your first year in business is one big A-B test. The benchmark is around 100 sales before you know what works, what people like, what they search for etc
  • Etsy fast tracks you through this experimental phase, and can save you a lot of money
  • You can use what the customers favourite to inform your product design process
  • Free traffic is long term, where you can spend 6 months+ building organic traffic
  • Paid traffic is the fast track version, but is it going to eat into your profit?
  • If you set up your listings correctly on Etsy, you will make money
  • In order to get organic sales to your website, you need content. Whether that’s social media or blogging etc
  • Etsy ads will not help if your shop isn’t working organically
  • Trust - people don’t trust websites that they don’t know, whereas they do trust big companies like Etsy.
  • Etsy have the budget to market themselves and bring us the customers, so fees may be higher than your website, but they are worth it

Links from the episode:

  • Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
  • The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
  • The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
  • Find out more about Steph -
    https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

  • https://www.facebook.com/groups/handmadebosses
  • https://www.instagram.com/handmadebosses/
  • https://www.youtube.com/c/HandmadeBosses

See All 38 Episodes of "The Handmade Bosses Show"