Today I’m joined by Meghan from @luxecreativeco and we talk about the 5 worst mistakes you can make with your business branding.

Things we talk about in this episode:

  • How Meg loved branding so much she made a career out of it
  • Brand authenticity to put your values in your business.
  • Your brand is your shop front, and what people see first and what they connect with.
  • The impact a bad brand has on your business
  • Invest your time in learning about your branding, or hire an expert to do it for you to propel your business immediately.
  • Be consistent in your content across all platforms
  • Thinking that your brand is just your logo or your colour palette
  • Tell your customers how you solve their problem
  • Having an authentic brand builds trust and credibility, leading to more sales
  • Not understanding the power that your brand story has on your customers
  • Tell them what you do, why you do it, and why you love it, to connect with them on a deeper level
  • Hire an expert to help you level up your brand
  • The benefits of working with a brand designer
  • Imposter syndrome and losing yourself due to comparing yourself to other brands
  • Don’t get into bad habits. Everything you post, make sure it has a meaning, call to action and a reason behind it or you won’t provide value to your followers
  • Build trust, build a relationship, be authentic and let people get to know you so that they remember you and come back to you when they want to buy your items.
  • Reflect on your brand. Do your values still work? What can you change to make your business move forward? Does your branding still reflect the business you want it to be?

Where to find Meg online:

  • Instagram - https://www.instagram.com/theluxecreativeco/
  • Website - https://www.theluxecreative.co/

Links from the episode:

  • Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
  • The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
  • The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
  • Find out more about Steph -
    https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

  • https://www.facebook.com/groups/handmadebosses
  • https://www.instagram.com/handmadebosses/
  • https://www.youtube.com/c/HandmadeBosses

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