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Sponsorships are the holy grail for creators.

A nirvana, a veritable heaven on earth where you are paid handsomely for doing basically nothing. Unfortunately, the reality is far different from how it’s painted by influencers.

Which brings us to the question: How do you actually make money from a podcast? I joined Courtney to talk through four ways to monetize your show:

We get into sponsorships, affiliate deals, paid communities, selling your own products or services, and the simple math that tells you whether your podcast is actually paying off.

Episode Highlights:

0:00 - The truth about podcast sponsorships

1:45 - Can a small podcast attract sponsors?

6:10 - Turning affiliate deals into brand partnerships

8:06 - Four ways to monetize your podcast

12:20 - Paid communities and subscriptions

16:21 - Making money from older episodes

19:23 - Using your podcast to grow your business

23:57 - Should you start a podcast if it feels like work?

29:20 - Building a sponsorship package

32:36 - How many downloads do sponsors want?

38:42 - Is your podcast actually paying off?

43:05 - Common monetization mistakes

46:16 - Episode

wrap-up

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

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