Your water heater dies, your furnace quits, or your power bill jumps and suddenly you’re forced to make a big home decision fast. The problem is the process: confusing options, unclear pricing, and the dreaded parade of strangers walking through your house just to get an estimate. We sit down with Grant Gunnison, founder and CEO of Zero Homes, to talk about how he’s trying to make home electrification feel as simple as ordering any modern service from your phone.

Grant brings an unusual mix of experience: MIT engineering, satellite laser communications, a stint at NASA, and the real-world grind of running his late father’s general contracting business at 24. That combination makes him blunt about what’s broken in home improvement. When 25% of revenue can go to sales and marketing and homeowners still feel lost, the bottleneck isn’t the hardware, it’s the transaction. Zero Homes tackles that with a smartphone-based quoting flow, fast turnaround times, and a contractor network designed to deliver clean energy upgrades without the usual delays.

We also get concrete on the upgrades themselves: heat pumps that handle heating and cooling in one system, heat pump water heaters that can slash operating costs versus older electric resistance tanks, and induction cooktops that outperform the “cooking with gas” myth while improving indoor air quality. Along the way, we dig into why clean energy gets politicized, why “performance first” messaging works, and how helping homeowners save money can quietly drive decarbonization at scale.

If you’re curious about electric appliances, energy efficiency, and practical steps to electrify your home, hit play, then subscribe, share with a friend who’s dreading their next quote, and leave a review so more homeowners can find the faster path.

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