Have you ever found it hard to prove the value behind search engine optimization? Join John Lincoln as he outlines 5 simple steps you can follow to demonstrate the value of your efforts.   

Step 1: Pay attention to the Organic Traffic, specifically by the source and landing pages.  

Step 2: Utilize Google Search Console - it gives you a glimpse into how Google interprets your website.  

Step 3: Focus on Branded and Non-Branded Keywords and their Volume for hints about conversions  

Step 4: Note your CPC or cost-per-click to understand how much you are paying to get a click   

Step 5: Review your Visibility Report to understand the percentage of visibility you have for your terms in any search engine.   

Besides these 5 steps, John shares a few words of wisdom and insights. After this video, you will have a solid understanding of how to prove the value behind SEO.