In this series, we try to answer a simple question with the input of multiple advertising professionals from across the advertising world. They are Chris Cullman, EVP, General Manager of REV Health, Corina Ludwig, President of FunctionFox Systems, and Miki Pierre, SVP of UX at Havas.

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Music Credits: 

• Spy Jazz by Serge Quadardo
• Oh Lord, "The Passion" & ALBM Productions