In this series, we try to answer a simple question with the input of multiple advertising professionals from across the advertising world. They are Molly Barth, Senior Cultural Strategist at Sparks and Honey, Shaun Clark, Co-Founder of HighLevel, and Heida Jonsson, Freelance, SVP Director of Optimization & Integration.

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Music Credits: 

• Spy Jazz by Serge Quadardo
• Oh Lord, "The Passion" & ALBM Productions