People don’t trust ads. Or brands. Or even experts.
Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast.

In this episode:

• Why the trust recession is killing your pipeline
• The 3-part message that builds instant engagement
• How to make your talk (or pitch) follow the hero’s journey
• The #1 reason your message doesn’t spread and how to fix it

Key takeaway: If people can’t repeat what you do, they won’t talk about you.

Shownotes

Get his new book: https://keynotedesignbook.com

The 10 Questions Every Speech Must Answer (and the order you must answer them in):

1. Will this be worth my time?
2. Is this urgent?
3. So, what is this talk really about?
4. Why should I listen to you?
5. Do I already know how to solve this problem?
6. So, what should I do instead?
7. How do I start?
8. Is this really worth it?
9. Can I go now?
10. Wait, what was this all about again?

🔗 Connect with Brian Miller:
LinkedIn: Brian Miller - Clarity Up

Instagram

YouTube Podcast

Company Website

🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website:aliceheiman.com