Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Curtis Schlaufman, Global Head of Marketing at Enya labs. With his diversified career arc and end-to-end marketing skillset he has helped dozens of brands and companies acquire new customers, launch new products and services, and carve out their market niche.
Welcome to the 140th episode of the Inside Crypto Podcast. This episode was recorded on April 4th, 2023. Curtis fills us in on what crypto marketers can do to restore confidence in the products they are offering. We talk about the US regulatory environment, the L2 ecosystem, and what to expect from Enya Labs and the Boba Network this year.
Thanks, everyone for listening, and don’t forget to tune in next week when we interview Steven Wahlbroel, founder and CTO of Halborn.
Topics Covered Today:
Given everything that has happened and your wealth of experience, how should crypto companies move forward with customer acquisition?
Who is going to be more successful in this regard? Will it be the protocols like Boba or the asset managers like Valour, Coinshares, etc…?
What sort of narrative should we be telling as an industry? I believe, personally, that’s quite fragmented with everyone having their own story. Do we need to be unified in a narrative?
Moving a little closer to home, we can see that Boba has yet to establish any traction. Looking at the L2 news, we can see Arbitrum has rocketed to the top of the l2 charts. How do you plan on getting more exposure?
What are you hoping to achieve in this first year?
Zooming out again, I know quite a few marketing professionals listen to this podcast. What are some good strategies or thought processes for them to help build a brand and presence?
What are some mistakes crypto companies have made these past 15 months? What should they be doing better?
I wanted to end today’s show with a common question that I see often among marketers on LinkedIn. Is influencer marketing worth it? Is there a place for it in crypto?
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Github
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Discord
Curtis’ Links:
Enya Labs’ Links:
Website
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This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy