September 2nd 2021: Transitioning from older platforms to the new Google Analytics 4 and why you should consider it, how the pandemic has changed online behavior and digital experience, how top retailers implement Adobe Analytics, and more!

Krista Seiden is the principal digital analytics consultant with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.KS Digital Academy - Learn GA4! Get $100 off any GA4 course with code: GA4100
KS Digital Youtube channel - Quick Tips for GA4
Kristen's Blog - loads of GA4 content
GA3 vs GA4 side by side Comparison Guide
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