July 28 2021: The pros and cons of going server-side, privacy regulation updates and what they mean, the state of third-party cookies, and more!

It's something that we in our technology are focused on helping our customers look at, how much exposure do I have to privacy concerns? It's one of the reasons why people are considering server-side is to have more control and security over what data is transferred in what ways. So it's going to be a pervasive topic throughout the market, and we just need to all make sure we understand where our businesses lie on that landscape.

References:
Tealium - Chrome’s Delay in Killing Cookies Creates More Harm Than Good
ObservePoint, DPMG, Similarweb - Counting Cookies: The Reliance, the Risk, and the Remedy

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