In this episode, I speak about the most important metrics you need to keep in mind when it comes to solar lead gen and solar sales. Knowing how much it costs you to acquire a deal is crucial, and it will prevent you from going into panic mode if your CPL tends to be on the higher side. Generating quality leads and selling Solar is a complex process that we have refined over the years through trial and error, and I'm happy to share what we found to work best consistently.

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