In this episode, I go over the differences of buying cheap vs expensive solar leads and which is the better option.

The fact of the matter is that no matter what anyone tells you, buying or generating solar leads whether cheap or expensive will depend very much on your current situation and structure in your business. Also, when you think of a cheap solar lead that doesn't always mean low quality and the opposite is also true an expensive solar lead doesn't always mean a higher quality individual on the other side. It all comes down to how the lead was acquired online and what is the value proposition that gets them eager enough to leave their contact details.

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