Zachary Crockett explains how Ikea tricks shoppers into buying more. Much of this stems from the layout. As a store, Ikea breaks with common store configurations, such as grid, racetrack, freeform, and spine, to provide a one-way path. This approach does three things: It forces wider product exposure It creates a false sense of scarcity … Continue reading "😲 How Ikea tricks you into buying more stuff"

The post 😲 How Ikea tricks you into buying more stuff first appeared on Read Write Collect.