As far back as 2010, revenue management guru Sherri Kimes of Cornell University foresaw the rise of total revenue management within the hospitality industry. This, however, remained a distant dream for many as hospitality businesses have struggled for more than a decade to develop metrics, processes, systems, and programs to drive total revenue management performance and culture within their organizations. Having a unified tech stack is not only a “need to have” today, but it’s […]

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