Numeracle's Chief Product Officer, Anis Jaffer, was joined by Frank Pettinato, CEO of Avantive Solutions, to discuss the technology, implementation, and challenges behind Rich Call Data and how it contributes to a brand's presence and identity. They explored how it is currently rolling out, the return on investment seen thus far, and the learned lessons to expect with its implementation.

Mentioned Content

  • Rich Call Data (RCD) & RCD PASSporT
  • Brand Identity: Name, Logo, Call Reason
  • Branded Calls
  • Verified Calls by Google
  • STIR/SHAKEN versus Out-of-band
  • Pricing & ROI of implementing RCD
  • Challenges of implementing RCD
  • Early results & analysis of RCD implementation
  • Sales Efficiency, Call Quality & Conversion Rates
  • Contact Rates, Callbacks, & Call Duration