Certainty is something we're all looking for. But the truth is - it DOES NOT EXIST. It's just a lie we tell ourselves based on prior experiences. For future situations, we can NEVER be certain. That's what makes being an entrepreneur so scary. And things that are scary can paralyze you from learning more and realizing real opportunity.

Once you see how ownership allows you to pull levers and affect real change, it's intoxicating. But you don't have to go ALL IN. You can dip your toe in and start learning piece by piece. This helps ease you into being comfortable with risk and uncertainty. And that's when you win.

Episode Show Notes: 00:10 - Recap of consulting calls 00:22 - Fear of Failure is a recurring concept 00:33 - Certainty is a complete fiction 01:15 - My FlossClub uncertainty 02:00 - Certainty isn't in the idea... 02:36 - Steve Jobs' certainties 03:25 - Elon Musk's certainties 04:43 - Practice Ownership is not walking the plank 05:22 - Prove or disprove the idea 05:39 - Envision the success 06:16 - Understand the process