eCommerce Australia: Recent Episodes

Ryan Martin

Ryan Martin from Zib Digital interviews Australian eCommerce experts to discuss trends, strategies, and best practice methods to run a successful online business. We believe that in Australia we have some of the very best eCommerce leaders and it is our goal to highlight the best of the best, to help everyone who runs or is thinking about starting an eCommerce business. With the ever-changing landscape, hear from the people on the front line living and breathing the business world of eCommerce. https://zibdigital.com.au/team/ryan-martin/https://www.linkedin.com/in/ryan-digital-marketing/

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Trendii

Aaron Woolf - Linkedin

What if your products could appear next to premium content your ideal customers already engage with?

In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.

Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing.

Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.

What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.
How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.
Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.
How Trendii uses AI to match retailer product feeds with relevant content in real time.
Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.
Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.
eCommerce brand owners looking to diversify their marketing mix.
Marketers who want to reach customers earlier in their buying journey.
Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.

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Free PR Audit From Caroline

What do Coldplay, sunscreen, and coconut yoghurt have in common?
They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.

In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.

Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.

🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)
🧠 Why most eCom founders fail at PR (and how to fix it)
⏱️ The 48-hour crisis window, and why silence is brand suicide
🧲 How to pitch journalists so they actually say yes
💡 “Why You, Why Now?” the question every founder must answer before hitting send
🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.

Plus:

✅ Caroline’s proven PR framework for building trust, visibility & credibility
🛡️ How to use PR as “brand insurance” before things go wrong
📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)

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Andie Body Website Here

Connect With Tim on LinkedIn

Australian Startup Success Story:

Building a Million-Dollar Brand from Bar Sampling to Major Retail

What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon?

You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.

Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.

This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.

From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.

Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.

Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.

Retail & Distribution Strategy:

Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)
How to build lasting relationships with retail buyers and category managers
The real timeline and investment required for retail rollouts in Australia
Why product sampling beats digital advertising for certain categories

Growth Marketing & Brand Building:

Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)
How COVID-19 created unexpected opportunities for beverage and wellness brands
The power of brand touchpoints and consistent customer experience
Converting bar and nightclub sampling into loyal eCommerce customers

Scaling Australian eCommerce:

From direct-to-consumer to omnichannel retail strategy
Managing inventory and supply chain for rapid Australian market expansion
Building team culture and operational systems during hypergrowth
Lessons learned from scaling one Australian brand to launching another

Entrepreneurship & Personal Development:

Why continuous learning and networking are critical for Australian founders
How to leverage industry connections in Australia's tight-knit business community
Balancing multiple ventures while maintaining operational excellence
Mental frameworks for making high stakes business decisions
Bae Juice Official Website: https://drinkbaejuice.com.au/
Andie Body: https://www.andiebody.com.au/

eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail

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BFCM 2025 Free Video Download Resource

Black Friday Is Coming:

Are Your Ads, Forecasts & Creatives Ready to Perform?

Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.

In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.

From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.

They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.

You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.

Link to Nathan's Post we discussed on the podcast here

Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.
Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.
Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.
Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.
What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.
VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.
Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.
Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

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James Stewart Website Here

If you only listen to one episode this year, make it this one.

James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more.

Often at the exact moment things were falling apart or being saved.

In this no-BS conversation, he reveals:

🚨 Why 8-figure offers get rejected and how that leads to bankruptcy
🔥 The real reason Australian retailers fail (hint: it’s not the economy)
🧠 How to emotionally detach from your business and make smarter decisions
📉 The subtle signs you’re losing customer relevance and what to do about it
💡 What founders must do every 90 days to avoid slow death in retail

Plus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.

👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.

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Contact Patrick Gregson

What actually drives growth in e-commerce today?

In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.

Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant.

You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.

Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.

Key topics:

What loyalty actually means in 2025
How The Iconic built its customer flywheel
Attention as the new currency in digital marketing
Why consistent engagement beats short-term hacks
The tools modern e-com startups can now leverage

A must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.

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Yuliya Whiston Linkedin

Ryan Martin Linkedin

Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.

In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’stop candidates are actually looking for and what smart brands are doing to stand out.

You’ll learn:

🔍 The non-negotiables talent expects in 2025
💼 Why soft skills and personal branding now outweigh traditional experience
📉 The hidden reasons your job listings might be turning candidates off
📲 How employers are using social media to screen (and attract) top hires
🚀 Pro tips for job seekers to cut through the noise and land high impact roles

Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.

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Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com

Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

How generative discovery is redefining search intent and product discovery
The exact data mistake killing your conversions
Smart A/B tests that move the needle fast
What to fix now to crush November sales
How to turn product data into a loyalty machine

Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

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Follow Ryan on Insta @remarkabledigital

Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation.

We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console.

We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!

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Unlocking the Future of Marketing with Mobile Wallets

In this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.

Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement.

Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.

Key topics covered:

The shift towards mobile-first marketing strategies
How mobile wallets are changing brand-customer interactions
Attribution challenges and analytics solutions in eCommerce
Integrating influencer marketing with mobile wallet strategies
Preparing for major sales events with mobile wallet technology
Trust and security considerations in digital transactions
Data insights and performance tracking opportunities
Future-proofing eCommerce strategies for changing consumer behaviors

Whether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.

🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.

eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusiness

Episode Information:

Host: Ryan Martin, Founder of Remarkable Digital
Guest: Brian Pham, Founder of Litecard
Episode: 102
Duration: ~45 minutes

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What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?

In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that’s disrupting the maternity and colourful activewear space!

Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance.

But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.

Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose.

Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.

Today, Mama Movement is not just a brand—it’s a movement.

From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.

In this no-filter chat, Faye breaks down exactly how she did it.

🔥 In this episode, you’ll learn:

The surprising emotional trigger that sparked Faye’s decision to leave a cushy corporate job
Why mom guilt can be a powerful entrepreneurial fuel (if you let it)
How she launched Mama Movement in just six months without visiting factories or knowing how to read a tech pack
The one thing she nailed early that created launch day sales from total strangers
Why sharing the messy middle on Instagram outperformed polished content
How organic content supercharges paid Meta ads, and the role UGC plays in growth
The SEO sleeper hit that’s quietly driving high-convertingtraffic to her site
How to use Facebook Groups as a free focus group (and a VIP customer funnel)
How she’s expanding into global markets (with caution) thanks to Australia’s EMDG grant

🛍 Faye's Toolkit:

Judge.me for review automation and SEO-friendly customer language
Tolstoy to bridge the gap between polished eCom and raw, authentic video
Meta Ads + Organic UGC: The formula that keeps CAC low and LTV rising
Facebook VIP Group: 3,000+ loyal fans, early feedback, and exclusive drops

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In this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing.

This is not another fluffy chat about branding, it’s a hard hitting, brutally honest look at what’s really working in Australian eCommerce.

From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+.

You’ll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.

Key Takeaways

• Why ROAS is a seductive but misleading metric
• How to know when to pull back on paid ads and invest in brand
• What the streetlight effect is and how it’s quietly killing your growth
• The real role of attribution and why it’s often marketing’s worst enemy
• How to structure your first 3 to 5 years as an eCommerce brand
• What smart Aussie brands are doing to stand out in a sea of sameness

If you’re serious about scaling sustainably, this is the episode you can’t afford to miss.

Connect with Mark

The Long And Short Of It PDF.

Remarkable (Free) SEO Audit Here.

Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.

Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.

We dive deep into:

✅ What percentage of paid vs organic traffic keeps brands healthy

✅ The underrated power of founder-led storytelling and authentic content

✅ How affiliate marketing and smart publisher partnerships slash acquisition costs

✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool

✅ How leading Aussie brands leverage real time market data to pivot fast

If you want practical, immediatelyusable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.

👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.

Subscribe, share, and leave a review if you found value!

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CX Index here

In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse.

Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.

Tune in to discover:
✅ Why your NPS is lying to you, and what to track instead
✅ How to spy on your competitors’ real CX without integrations
✅ The shocking average refund times hurting Aussie retailers
✅ Common blind spots killing conversion & repeat purchase rates
✅ How small to medium brands can harness enterprise-grade insights on a startup budget

If you think your customer journey is ‘good enough’, think again.

This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.

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Appear on the eCommerce Australia Podcast

In this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency.

From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.

What you’ll learn:

How TikTok helped save their brand launch after Shopify froze sales
Why “launch now, fix later” worked (with some brutal product lessons)
Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)
How Gen Z’s buying habits are changing website UX best practices
Why Jordy avoids the “eco-warrior” brand message and focuses on price + performance
The exact strategy that helped The Better Clean go 18 months without a single return
The power of founder-led marketing, email insights, and knowing your numbers

Whether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.

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Apply to be on the podcast Here

Join upcoming webinar and start learning ai Here

In this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.

If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.

We unpack:

Why AI SEO is reshaping how products are discovered online
How eCommerce SEO is entering a new golden age — but only for those who play it smart
How big retailers like Woolworths and Australia Post are using AI in eCommerce
The rise of Search Everywhere Optimisation (SEO beyond Google)
What eCom founders need to do now to stay visible in AI-first search platforms

Dawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.

Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.

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Want to be featured on the podcast? Apply here

What if your customers could try your products before they buy—without killing your margins?

In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.

From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts.

Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”

Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.

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Want to be a guest on the show? Apply here

In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.

We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.

This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.

The real reason so many eCommerce brands have been burnt by agencies
How Dave built a successful digital agency during COVID (with no team and a baby on the way)
What CRO really means in 2025, and why most brands are missing the point
Why internal search functionality is an underrated growth lever for eCommerce
The role of transparency, both with clients and within yourself
What the future of agencies might look like with AI, automation, and shifting consumer behaviour
The #1 question every brand should ask before signing with any agency

Connect with our speakers:

Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/

Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/

In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.

If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.

Angus breaks down:

🔥 The #1 flow most brands are missing — and why it’s costing you thousands
🧠 Why over-segmentation is killing your campaign results
📈 What “30–40% of revenue from email” really looks like (and how to get there)
🚫 How a $25k email setup went completely wrong (and what you can learn from it)
⚖️ Full-stack vs specialist agencies — why the game is changing
💡 How to build high-performing popups that don’t require big discounts

We also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.

Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.

**Competition: Enter Here - 90 Minutes with Nick Gray

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Want to feature on the show? Details can be found here

In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.

Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.

This episode covers:

How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.
The power of brand clarity and having a "brand bible" that guides all decisions.
Why saying no is often more important than saying yes for brand success.
The importance of humanizing a brand in the age of AI and automation.
How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.
The role of collaborations and storytelling in building a strong brand community.

Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.

Connect with Our Guests:

Patrick Truong: Strictly Tattoo Website | Instagram
Nick Gray: I Got You Consulting Website | LinkedIn

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In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.

Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

🔥 Key Highlights:

🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.
💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.
📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.
🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.
🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.
📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.
🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.
💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.

If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.

👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.

🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]

🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co

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eCommerce Story to tell? Apply to be on the show here!

In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.

Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.

We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.

From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

🔗 Apply to be on the podcast:

🧢 Explore TWL

🚀 Get a FREE SEO audit for your eCommerce store

In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.

What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.

Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.

He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.

Key Moments & Takeaways:

🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.
🧠 The mystery box strategy: Why surprise and scarcity still win.
💬 “We’re the coach, not the hero”: On creating customer-led branding.
📹 Content ROI: The truth about YouTube, social, and what actually converts.
🧍 Being human in an AI-driven world: The future of brand connection in 2025.
💡 What Andy would do differently: Tips for brands starting from scratch today.

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Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.

Gross Margin Template Sheet:

https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0

We talk about:

The hidden factors affecting CRO
Rising Google Ads costs (and what to do about it)
Why SEO is back in the spotlight
What separates the winners from the strugglers in Aussie eCom

Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

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He Couldn’t Find a Good 3PL — So Billy Parker Became One

What do you do when every 3PL you work with is a nightmare?

If you’re Billy Parker, you take matters into your own hands.

In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration.

Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.

If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.

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What does it take to scale a brand 8x in under three years?

In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.

Willy shares how he:

Revived Shein's struggling Australian arm into a high-growth profit machine
Used data to unlock customer insights most brands miss
Built scalable marketing funnels that actually convert
Developed the one skill every founder and eComm team needs to survive 2025

Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you’ve ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one’s for you.

Connect With Willy (https://www.linkedin.com/in/willyhuo/)

Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)

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Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster.

Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.

Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts!

He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity!

Enjoyed the conversation, hope you enjoy listening!

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Make Them Talk Chat GPT Prompts - Teri Kearns

Social media is the ultimate battleground for eCommerce brands—but most businesses are doing it wrong.

In this episode, we sit down with social media expert and founder of Make Them Talk, Teri Kearns, to uncover the secrets to viral content, brand authenticity, and getting real engagement that actually leads to sales.

If you're tired of posting content that goes nowhere, struggling to stand out from competitors, or wondering how to build a brand people connect with, this is the episode for you.

We cover the biggest mistakes eCommerce businesses make on social, why personality is your secret weapon, and how to create content that actually works (without copying trends).

What You’ll Learn:

✅ The top three social media mistakes eCommerce brands keep making

✅ Why copying viral content won’t get you results—and what to do instead

✅ How to use social media as a brand-building and sales-driving machine

✅ The power of storytelling, humor, and controversy in content

✅ Teri’s best-performing social media campaigns (and how you can replicate them)

✅ How to break through the noise—even if you don’t want to be the face of your brand

We had a blast recording this episode, I hope you enjoy listening to it as well!

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Perth Retail Roadshow

Some of the best e-commerce leaders don’t take the traditional path—and Sarah Brown is proof of that.

After starting in finance, she made the leap into fashion e-commerce, working with top brands like Mavi and Shona Joy and earning a spot in Australia’s Top 50 in E-Commerce.

In This Episode:

The unexpected corporate skill set that gives e-commerce leaders an edge
Why DTC brands are doubling down on resale models—and how to do it right
The real impact of AI on e-commerce (beyond the hype)
Fast fulfillment & customer experience—why brands need to think like Amazon & Uber
Why live shopping, TikTok Shop & content-first commerce are the future

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Profit Peak Demo Call

Perth Retail Roadshow (March 6th)

In this episode of E-Commerce Australia, Ryan Martin welcomes back Carla Penn-Kahn, co-founder of Profit Peak, along with her partner and co-founder David Kahn.

They dive deep into how e-commerce businesses can optimize their profitability, ad spend, and inventory management in 2025.

Key takeaways:

✅ Short & Sharp Black Friday Sales Work Best – Brands that ran focused 4 day BFCM promotions outperformed those running “Black November” sales.

✅ Ad Spend Strategy is Broken – Google & Meta push spend toward high-converting products, but NOT your most profitable ones. Profit Peak flips that model for better margins.

✅ Repeat Customers = Secret Goldmine – October buyers often repurchase in November—brands should focus on customer retention strategies leading up to BFCM.

✅ AI, SEO & Brand Building Matter More Than Ever – With rising CPAs and AI-driven search engines like ChatGPT, content and authentic brand storytelling will be key to long-term success.

✅ Why Inventory Planning is Critical – Understanding which products drive repeat purchases (and which ones don’t) is the key to profitable scaling.

They also discuss how Profit Peak helps brands unlock hidden revenue by automating ad spend optimization, enhancing inventory forecasting, and identifying the real drivers of profitability in an e-commerce business.

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Perth Retail Fest Roadshow

In this episode of Ecommerce Australia, host Ryan Martin sits down with Dave Levett, Founder and Managing Director of the award winning omni-channel marketing agency Murmur.

Together, they tackle one of the biggest misconceptions in digital marketing, why ROAS (Return on Ad Spend) is an outdated, misleading metric that could be silently holding your business back.

Dave Levett, a seasoned marketer with experience spanning both agency and brand-side roles, shares his journey from working with major brands like Telstra and Sky UK to founding Murmur, where he helps eCommerce and retail brands unlock real growth.

With a strong background in media strategy, performance marketing, and brand building, Dave dives deep into why the industry needs to move beyond ROAS and embrace a more holistic approach to attribution and marketing effectiveness.

Ryan and Dave break down:

TheROAS myth -why focusing solely on return on ad spend is a dangerous trap.
The difference between marketing efficiency and marketing effectiveness (and why most brands confuse the two).
How Marketing Mix Modeling(MMM) is changing the game for brands that want to scale.
Why brand equity and audience expansion are key to long-term profitability.
The importance of investing in both digital and offline channels for maximum impact.

Dave also shares a fascinating case study with Melbourne City Football Club, where his team discovered they had been over-investing in Meta andunder-investing in high performing offline channels like out-of-home and TikTok, proving that true marketing success comes from understanding the full picture, not just platform driven metrics.

🎧 Tune in now and learn whyyour competitors have already stopped caring about ROAS—so should you!

Follow & Connect:

Connect with Ryan Martin on LinkedIn
Connect with Dave Levett on LinkedIn
Subscribe to Ecommerce Australiafor more cutting-edge eCommerce insights

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Perth Retail Roadshow

🚴‍♂️How do you sell a high-ticket item online when customers want to try before they buy?

That’s exactly the challenge Tribe Bikes faced when selling their $13K-$18K electric cargo bikes. In this episode,Steve Bull, co-founder of Tribe Bikes, reveals how his brand went from an experiment to market leader—and the surprising strategy that now accounts for8% of their total sales.

✔️ How Tribe Bikes turned a personal problem into a thriving eCommerce brand
✔️ The challenges of selling high-ticket, bulky items online (and how they cracked the code)
✔️ Why traditional bike shops weren’t the right retail strategy
✔️ Thecustomer-led marketing strategy that boosted conversions
✔️ How Steve and his team are usingXperify to connect real customers with potential buyers
✔️ Why word-of-mouth and community-driven marketing aremore powerful than paid ads

🎙️Bonus: Steve recently acquired Xperify—an app that allows brands to turn existing customers into their best salespeople. If you’re running an eCommerce brand with high-ticket products, this could be the missing piece in your conversion funnel.

🔗Links & Resources:

Tribe Bikes
Xperify:xperify.com
Connect with Steve Bull on LinkedIn:Steve’s Profile

🚀Enjoyed the episode?

Subscribe & leave us a review to help more Aussie eCom brands level up! 🎧🔥

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SEO is changing fast, and if you’re not adapting, you’re falling behind.

In this episode, Ryan Martin and Patrick Dhital dive into what’s actually working in SEO for 2025, including Google’s latest updates, AI-generated content pitfalls and the biggest opportunities for eCommerce brands to dominate organic search.

We’ll cover why AI spam is getting wiped out, how Google’s Search Generative Experience is changing rankings and why 2025 is the year of SEO.

Plus we’ll share real data from brands that have doubled their organic traffic by ditching bad SEO habits and focusing on what really works.

You’ll also get actionable insights on:

✅ How to audit your SEO for quick wins

✅ Freelancer vs agency – which is right for you?

✅ Essential tools to track and improve your rankings

✅ The #1 mistake eCommerce brands make with content

If you want free, high-converting traffic in 2025 you can’t afford to miss this one. Listen now and take control of your SEO before your competitors do! 🚀

Coming to a city near you in 2025, sign up so you're notified of the next industry event in your hometown!

VIP List

Ryan summarising the key takeaways from the year in eCommerce/Retail, and how we can set you up for success in 2025!

We speak about a couple of brands who've struggled this year, and some that have thrived, and how we can do so in 2025!

⁠VIP List Signup⁠

Nomad The Label has quickly established itself in the Australian eCommerce scene as a brand on the up, with the right values of being Sustainable and Inclusive.

Starting out in the market stalls along the east coast of Australia, Louise and Donal had to quickly do things differently once the pandemic hit, and born was Nomad The Label.

Rapidly growing over the last 4 years, Donal takes us behind the scenes and each pivotal decision that has taken place, to ensure long term sustainable growth, whilst ensuring the growing customer base continues to feel apart of the community.

We talk about investing in the best photography, even when it was a stretch on the budget, and what that ROI looks like.

Donal is also very big on knowing your numbers and the small details, such as customer feedback, to ensure the brand doesn't miss a trick, and has each customer in the forefront of their mind when it comes to making business decisions.

Really enjoyed the recording, let me know in the comments if you did as well!

VIP List

Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward.

We talk about metrics and ways to best utilise your data, to set you up for a big 2025.

We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.

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Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it’s clear to see why after recording this episode!

She’s previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack.

Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe.

The role of branding and community, and how Rhino Rack utilised this in their strategy.

Hope you enjoy the listen as much as we enjoyed the recording.

VIP List

Ryan Martin, founder of eCommerce SEO agency Remarkable Digital, sit's down for an interview with George Hartley, Co-Founder of Australia's most popular marketplace for artists and artwork, Bluethumb.

George went through the early years as a start up, how they keep levelling up in their business, taking on new investors with great minds on the way.

We touch on what marketing is working best for them at the moment, including a style of creative that is getting a 48 time ROAS.

A great Melbourne success story, now taking the Bluethumb model to expansion in the US.

eCommerce Australia VIP List

Ryan sits down with James and Anika Salerno, the dynamic founders of Ringers Western, to dive deep into the journey of building a successful Australian eCommerce brand.

With Ringers Western emerging as a standout name in the Australian market, James and Anika share the ups and downs of creating a brand that resonates with authenticity, grit, and a love for the Australian lifestyle.

The conversation uncovers the powerful role of authenticity in storytelling, as James and Anika reveal how staying true to their brand identity has helped Ringers Western connect deeply with their audience.

Listeners will hear firsthand about the challenges the Salerno's faced, from stock management hurdles to the fast-paced demands of scaling an eCommerce business.

They share insights into effective eCommerce marketing strategies, including ways to engage with a loyal customer base and the value of understanding your market.

For eCommerce SEO, James and Anika talk about optimizing content and making sure that the brand's story reaches a wider online audience.

For aspiring entrepreneurs, this episode is packed with valuable advice on navigating the challenges of launching and growing an eCommerce business in Australia.

Whether it's mastering stock management, building an authentic brand narrative, or creating a meaningful connection with customers, Ryan, James, and Anika cover strategies that can help other eCommerce businesses thrive.

Tune in to get inspired by Ringers Western's journey and learn actionable tips on eCommerce marketing, building brand loyalty, and staying agile in the ever-evolving world of eCommerce in Australia!

eCommerce Australia VIP list here.

Link to the bull jumping over the fence that James referred to:

https://www.youtube.com/watch?v=6NoHF4D55gc

Ryan Martin (eCommerce SEO Agency Founder) interviews Peter Gardner & Adam Pearce from Blend Commerce.

A must listen for those in eCommerce, the 3 talk about practical and real ways you can improve your eCommerce conversion rate.

We cover what the best product pages need to include on it, how to increase your AOV through smart bundling opportunities, where to include the bundles, and how to get the most amount of data and information from your website traffic.

We also touch on the strategies of Black Friday Cyber Monday, and why it might not be the best use of your marketing budget, and how discounting can really impact your brand.

Get in touch with the boys below:

Peter Gardner

Adam Pearce
DTC Dining Club
eCom Collab Club Community

In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform.

They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce.

Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions.

The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.

In this episode of Ecommerce Australia, host Ryan Martin chats with Zac Van Manen, marketing manager at Brisbane-based workwear brand TradeMutt.

Zac takes us behind the scenes of the social enterprise shaking up the workwear industry with vibrant “conversation-starting” shirts designed to spark mental health discussions.

We explore TradeMutt’s unique 4-day work week, creative collaborations with brands like Bunnings and BCF, and the challenges of balancing purpose with growth.

Zac also shares insights on marketing strategies that work, the power of SMS, and how they keep things simple for busy tradies. Plus, he reflects on how TradeMutt’s mission to support mental health—through their TIACS foundation—truly impacts lives.

Whether you're into eCommerce, social enterprise, or just curious about how good storytelling can drive change, this episode delivers inspiration with a genuine expert in eCommerce, as well as an all round great guy in Zac van Manen.

Link to the TradeMutt Founder Story as promised in the podcast here.

Enjoy

Join us for an exciting episode featuring Tristan Bauer, the visionary behind Missing at Sea. We start with Tristan explaining how MAS started, by documenting his fishing trips and organically building a community through genuine and authentic content! As our conversation with Tristan unfolds, you'll uncover the secrets to building a brand that resonates on a personal level. Learn about the power of authenticity, strategic content creation, and the art of fostering brand loyalt...

PROMO CODE ALERT: Bubka have kindly offered 30% off in September, use the word 'RECORDMONTH30' at checkout to receive your discount.

Join us as Ryan Martin interviews Ari Segal, the co-founder of Bubka, whose entrepreneurial journey with his wife Alicia was driven by their personal challenges with breastfeeding.

Ari's story highlights the vital role of authentic social media content in their success, proving that genuine connections can turn LinkedIn followers into podcast guests.

Discover the keys to building a loyal customer base and creating a supportive community around your brand.

Ari shares invaluable insights on customer engagement, website optimization, and the triumphs and tribulations of operating within the breast pump market. We also discuss contributions from key collaborators like Ilan and Daniela, who have provided essential feedback and support, showcasing the importance of external perspectives in maintaining a well-rounded brand.

Get ready to maximize your growth and customer engagement through authentic user-generated content and strategic planning.

Ari explains the effectiveness of real-life scenarios over sterile product features, and we delve into the intricacies of planning for major sales events. With discussions on eco-friendly accessories, future product development, and the potential for wholesale market expansion, this episode is packed with insights and positivity for anyone looking to thrive in the e-commerce landscape.

Don't miss out on the wisdom and optimism shared in this engaging conversation.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Free Audits Available:
Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/
Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/

Ready to transform your Black Friday strategy and skyrocket your conversion rates?

We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast.

Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares expert insights on whether every brand should engage in the now extended "Black November" shopping frenzy.

Nab Link: - https://business.nab.com.au/tag/online-retail-sales-index/

From managing discounts without diminishing brand value to navigating the rising costs per click, we explore actionable strategies to thrive in today's economic landscape.

Discover the secrets to mastering customer acquisition with tools like Google Search Console, Shopify reports, and heat maps.

I emphasize the importance of cohort analysis and understanding long-term customer value to refine your e-commerce strategy.

We also delve into the role of excellent customer service and logistics in maintaining satisfaction and repeat purchases, crucial elements for e-commerce success during peak seasons.

Learn how to leverage SEO, CRO, and user experience to maximize your Black Friday preparations and drive organic traffic.

CRO Calculator: https://www.cleverconversions.com.au/cro-calculator

Finally, we explore innovative e-commerce tactics designed to elevate your customer experience and boost sales.

From offering free shipping and smart product bundling to leveraging email marketing and SMS campaigns, Ilan and I provide a comprehensive guide to optimizing your Black Friday sales strategy.

We also highlight the importance of website speed, especially for mobile users, and discuss the benefits of understanding customer behavior through data and feedback.

Don't miss out on these expert insights that will ensure your brand stays ahead during peak sales periods!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how to transform raw social media content into a powerful e-commerce strategy?

Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green.

Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide’s serene coastal lifestyle and her favorite escapes in Port Elliot.

Lily dives deep into the art of optimizing e-commerce conversion rates. She breaks down the typical 2%-3% benchmark and shares invaluable tips on how traffic and product quality influence success.

With a special focus on the magic of authentic content, especially on TikTok, she reveals how raw, behind-the-scenes footage can capture the hearts of younger audiences far better than polished ads.

Lily also stresses the critical role of educating consumers on product quality and sustainability to justify higher price points effectively.

In the latter part of our conversation, we delve into essential metrics and skills for e-commerce managers.

Lily sheds light on customer lifetime value, returns data, and fulfillment timelines—key components for maintaining customer satisfaction.

We explore innovative loyalty programs and the impact of effective social media strategies, including working with micro-influencers and leveraging A/B testing.

To cap it all off, Lily shares strategies for achieving initial sales benchmarks, the benefits of using Shopify, and the role of influencers in boosting visibility and sales.

Don’t miss this episode packed with actionable insights for anyone looking to excel in the e-commerce space!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring.

Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia.

Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.

Kate dives into the transformative role of user-friendly technology and personalized merchandising.

Discover how Searchspring enhances product discoverability and boosts conversion rates, making it an indispensable tool for eCommerce brands.

We also touch on the nuances of adapting to regional differences and leveraging personalized product recommendations across various touchpoints to drive sales and engagement.

As we wrap up, Kate delves into the future of eCommerce optimization with predictive AI and the game-changing acquisition of Increasingly.

Learn how AI-powered product bundling can elevate customer experience and average order value.

We also explore the critical strategies for holiday season performance, from SEO to data feed optimization.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Get ready to uncover the secrets of Shopify's success over the last 20 years!

We’re joined by Jordy Heis, Senior Retail Product Consultant in the APAC region, who immerses us in the exhilarating atmosphere of Shopify's 20th anniversary celebration in Toronto.

Jordy brings the event to life, recounting the excitement of gathering 5,000 team members and 1,000 developers, and reflecting on Shopify’s incredible journey to processing a trillion dollars in orders.

Through his personal anecdotes, you'll gain insight into Shopify's remote work culture and the irreplaceable value of in-person connections.

Jordy and I explore innovations like Shopify Sidekick and Shopify Magic, poised to transform the user experience for small business owners and e-commerce professionals alike.

We delve into the enhanced Shopify analytics dashboard, which promises to empower businesses with data-driven decision-making capabilities. Drawing insights from the Australian Retailer Summit Report, we provide crucial guidance for e-commerce growth in 2024, focusing on profitability and the shifting landscape of e-commerce analytics.

Discover the profound impact of unified commerce and the subtle yet powerful strategies for building customer loyalty.

We discuss why non-scalable touches like handwritten notes can make a lasting impression and how balancing online and offline channels can cater to diverse consumer preferences.

Learn about the 'retail halo effect,' the benefits of observing in-store behaviour for online improvements, and the key triggers that prompt businesses to overhaul their point of sale systems.

This episode is a must-listen for anyone eager to stay ahead in the ever-evolving world of e-commerce.

Check out Remarkable Digital here.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how you can turn hesitant online shoppers into loyal customers?

Join Ryan Martin (Remarkable Digital Founder) as he sits down with Peter Ceredig-Evans, the brilliant mind behind the Shopify app "Try With Mirror."

Peter opens up about his personal favourites, from the best spot to eat on the Gold Coast to his all-time favourite movie "Saving Private Ryan." We also uncover some light-hearted moments and what drives him both personally and professionally.

Peter shares the secrets behind "Try With Mirra," a game-changing app that allows customers to try items before committing to a purchase, boosting average order values and driving customer satisfaction.

Learn how top brands like Zappos have leveraged this model to improve their returns processes and attract first-time buyers.

Discover the powerful strategies that can ease consumer concerns about returns and how rapid return cycles can actually increase basket sizes and AOV.

We dive deep into the app's impressive statistics and case studies, showcasing significant growth for brands like Megan Salmon and AMIWARE. Peter discusses the cost-effectiveness of "Try With Mirra," its seamless Shopify integration, and its customization features tailored for various lifestyle segments.

Whether you're a fashion retailer or in the business of eyewear, swimwear, jewelry, or footwear, this episode is packed with actionable insights to bridge the gap between retail and digital shopping experiences.

Don't miss out on Peter's invaluable tips and inspiring success stories!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Unlock the secrets to skyrocketing your e-commerce success with SMS marketing as Ryan Martin (Founder - Remarkable Digital) speaks with Matt Markoff from Sinch MessageMedia

Learn why SMS boasts a 98% open rate within the first 90 seconds and how it outperforms email marketing.

Matt dives into the common hurdles that brands face, such as cost, database limitations, and fears of intrusiveness, and reveals how Sinch MessageMedia's seamless integration and competitive pricing can make all the difference.

Explore the essential criteria for selecting a reliable SMS provider and the importance of deep integration with platforms like Shopify for better analytics and ROI tracking.

We also shed light on the untapped potential of MMS messaging, showcasing successful campaigns from luxury brands like Dish and Adairs. Get practical tips on creating engaging MMS content using tools like Canva to enhance your marketing efforts and boost ROI.

Peek into the future of SMS marketing with Rich Communication Services (RCS), which promises a richer, more interactive experience.

Discover innovative use cases from retailers like Picard and get up to speed on the upcoming approval of RCS on iOS. We also delve into the legal aspects and offer practical advice for implementing SMS strategies for major sales events.

Plus, learn about the integration with existing marketing systems and the emerging potential of WhatsApp campaigns to transform your customer interactions.

Don't miss this episode packed with actionable insights to elevate your SMS marketing game!

Check out Remarkable Digital here.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Curious about how to master the ever-evolving world of SEO?

Join us for an enlightening conversation with Patrick Dhital, the eCommerce SEO lead at Remarkable Digital, as he shares his journey from a start up eCommerce business, learning how to do SEO, to spending the last 10 years purely devoted to SEO.

Ryan Martin and Patrick Dhital talk about what is working in eCommerce SEO, where Google has shifted to in terms of SEO best practise and the evolving nature of AI integration.

Patrick's hands-on experience with natural link building and keyword research, coupled with his insights on the evolution of SEO strategies, provide a treasure trove of knowledge for anyone looking to enhance their digital marketing skills.

Unlock the secrets behind high-quality content and the EEAT (Experience, Expertise, Authority, and Trustworthiness) concept, and why it's crucial for your brand's SEO success.

Discover why solely relying on AI-generated content can be a pitfall and learn how incorporating your personal expertise can give you an edge in the crowded digital landscape.

Patrick sheds light on the importance of investing in SEO for long-term sustainability, striking a contrast with the fleeting nature of paid advertising, and how it targets specific audiences searching for your services or products.

Patrick dives into the nuances of e-commerce SEO, from optimising product and collection pages to the critical components like keyword strategy and user experience.

Plus, get actionable tips on maximising your e-commerce SEO results using tools like Google Search Console.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how to skyrocket your e-commerce business while maintaining a healthy profit margin?

Ryan Martin, Host of eCommerce Australia and Founder of Remarkable Digital, speaks with Ben Fitzpatrick, Chief Strategy Officer at WebProfits, as he shares his vast expertise and unique journey—from Washington, DC to Southeast Asia, and now the Central Coast of New South Wales.

Ben's transformation from an SEO and content expert to a key leader sheds light on the dynamic roles within the agency world, emphasising the necessity of staying connected with clients and maintaining a hands-on approach.

Discover the intricacies of scaling product profitability, particularly through the nuanced landscape of Meta ads.

Ben dives into the essential strategies of maintaining profitable unit economics, mastering low customer acquisition costs, and leveraging customer insights for impactful marketing strategies.

He shares his experience with different ad creatives, contrasting the effectiveness of polished ads versus raw, TikTok-style UGC to create and capture demand effectively.

Learn how to focus on building a customer base that not only thrives now but is primed for future promotions and growth.

Hear firsthand how small businesses can break through in a crowded market by employing solid foundational strategies and staying closely connected to their customers.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how even minor hiccups on your website can cost you big bucks?

Learn from the best, Ryan Martin (Host and Founder of Remarkable Digital) interviews Sasha Murrie, founder of Journeyflow.

Sasha shares her wealth of experience spanning 15 years in eCommerce with iconic brands like The Body Shop and TXO by Tiffany Hall, she walks us through her journey from health software to eCommerce, emphasising the pivotal role of smooth customer experiences and how she has dedicated her career to solving these challenges.

Shifting gears, we explore how the pandemic has magnified the expectations of modern consumers.

With insights into the minds of Gen Zs and millennials, Sasha illustrates the rising importance of ethical values and sustainability in eCommerce.

Understand why brands must adapt or risk losing their competitive edge and how small improvements in the customer journey can translate into significant revenue gains.

Finally, get ready for actionable strategies to transform your eCommerce success.

From optimising conversion rates and reducing cart abandonment to enhancing the returns process, Sasha shares invaluable tips and real-world examples.

Learn how leading brands like Culture Kings and LSKD set themselves apart with stellar customer journeys.

Tune in and discover how to keep your eCommerce game strong, ensuring satisfied customers and a thriving business.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how streetwear evolved from niche to mainstream?

Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.

We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers.

Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity.

With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche.

The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.

Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement.

Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas.

We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content.

Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ryan Martin, host of eCommerce Australia and Founder of Remarkable Digital, an eCommerce SEO agency based in Melbourne, interviews Nathan Perdriau, Co-Founder of Blue Sense Digital, a paid performance agency based in Melbourne.

Listen in as we talk to Nathan Perdriau, co-founder of Blue Sense Digital, about the critical importance of technical marketing skills and maintaining e-commerce hygiene.

Nathan shares his expertise on understanding customer behaviour and the resilience required to succeed in today's market, we take a deep dive into why AOV is rubbish, and the need for brands and eCommerce experts to go much deeper into AOV, with the example being first time purchase AOV being far different than returning AOV.

This episode is packed with actionable strategies and insights that are essential for achieving success in the e-commerce landscape.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

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Join us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, founder of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use.

Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked up during the COVID-19 pandemic.

We explore his multifaceted life and gain insight into the unique marketing strategies that have driven his business to nearly 5,000 reviews.

Norm shares his transformation from a communications and IT all-rounder to a digital marketing expert who orchestrated Connie's impressive growth.

Discover the innovative approaches he employed, from leveraging Facebook and Google Ads to addressing high customer acquisition costs with a focus on quality and brand loyalty.

Listen as Norm recounts the pivotal moment when customer demand led to a strategic expansion into disposable adult diapers, highlighting the company's agility and dedication to customer needs.

Effective customer engagement is at the heart of Connie's success.

Norm emphasises the power of real, personalised interactions and the importance of adapting products based on customer feedback.

This episode is packed with practical advice on inventory management, leveraging social media, and optimising shipping strategies.

Norm's personal anecdotes and professional insights provide a comprehensive guide for anyone looking to build a resilient, trusted e-commerce brand in a competitive market.

Don’t miss out on these valuable lessons and inspiring stories!

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

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Ever wondered how a simple idea can blossom into a million-dollar business?

That's exactly what Kelly Jamieson, founder of Edible Blooms, will unravel for us as she narrates her journey from the legal halls of Minter Ellison to cultivating a flourishing Australian brand.

Ryan Martin, founder of eCommerce SEO Agency Remarkable Digital interviews Kelly and talks on the calculated risks that paved the way for an audacious venture into e-commerce, yielding a sweet first-year revenue of $1 million.

She talks candidly about embracing failures as stepping stones and the reality of blending family into the business fabric, with her sister joining forces to solidify their nearly two-decade partnership.

Strap in as we traverse the terrain of e-commerce success through the vibrant lens of Edible Blooms.

Kelly shares her guerrilla marketing escapades, where a strawberry costume in Sydney became an iconic symbol of budget-savvy brand-building.

She draws back the curtain on the evolution of online marketing strategies and the essential role of credibility markers in establishing trust.

All the while, Kelly underscores the significance of not just knowing your audience, but immersing yourself in their world—fuelling a customer-centric approach that has kept her brand blooming, even as the landscape of e-commerce perpetually shifts.

She illuminates how Edible Blooms leveraged the surge in online shopping, pivoted with strategic omnichannel retailing, and blossomed further through partnerships with traditional retailers.

And as we peek into the future, we learn how Kelly's judicious embrace of AI is balanced by a commitment to the human touch that her customers cherish.

If you're intrigued by what gives Edible Blooms its competitive edge in the gifting market, our chat with Kelly will unwrap the importance of trust, quality, and reliability in crafting a brand that stands out amidst a crowded field.

Download our Ultimate eCommerce Checklist to improve your eCommerce results.

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What did you like about this ep?

Ryan Martin, host of eCommerce Australia and Founder of eCommerce SEO Agency Remarkable Digital hosts Sami Jarrous, the co founder of Mateship.

Sami unveils the story of Mateship, a revolutionary platform that addresses the growing concerns of group purchasing, environmental sustainability, and the cutthroat climb of advertising costs in the e-commerce sphere.

As we chat, discover how Mateship not only fosters community and shared savings but also how it's reshaping the strategies of customer acquisition by turning to a performance-based model, proving that the bond of mateship in commerce can indeed revolutionise the way we shop online.

Have you ever pondered over the ripple effect of your shopping habits on the environment or your wallet? Sami shares how Mateship's group ordering app for merchants is a win-win, offering insights on integrating with Shopify, facilitating communal order management, and driving customer loyalty through shared shipping thresholds.

Retailers, buckle up as you learn about the potential of this seamless integration to amplify your sales and customer satisfaction.

And for consumers, imagine the empowerment of collective action leading to tangible rewards, as you join forces with neighbours to unlock free shipping and cash back bonuses—because together, we achieve more.

Finally, let the concept of social proof and curated discovery sweep you off your feet with tales of viral products and the power of communal shopping experiences.

Witness how Mateship harnesses the energy of social trends to elevate the e-commerce experience, turning every purchase into an opportunity for connection and shared delight.

Get ready to be part of a narrative where the discovery of new stores and the joy of gifting are effortlessly interwoven into your online shopping escapade.

So, come aboard and let's navigate the dynamic waters of e-commerce with the camaraderie of Mateship guiding us through 2024 and beyond.

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Embark on a riveting journey as we sit down with Nick Lehrain, the innovative mind behind Oliver Grace, to uncover the transformative arc from his early BBC digital design days to the birth of his own agency.

Through tales of freelance ventures with giants like Nike and Lexus, to the heartfelt pro bono work for Brain Cancer Center Australia, Nick's narrative is as rich and colourful as the designs he crafts.

His candid reflections on personal milestones, like settling in Australia and venturing into fatherhood, bring a delightful human touch to the visionary's life story.

Ready to elevate your online shopping game? Discover the seismic shift from desktop to mobile-first design, and witness how some of the slickest e-commerce platforms are redefining the digital marketplace.

From the immersive world of Blunt Umbrellas to Axel Arigato's minimalist chic, and even the intriguing gamification tactics of Temu, we dissect the design elements that are shaping how we click, browse, and buy. It's not just about looking good; it's about creating an unforgettable user experience that keeps customers coming back for more.

In our final musings, we tackle the ever-evolving landscape of website design and pricing, taking you behind the scenes of what sparks a business to revamp their digital storefront.

Whether it's a sleeker aesthetic or a stronger performance, understanding why change is necessary can be as transformative for your business as the change itself.

Join us as we celebrate Nick Lehrain's contributions to the digital world, and let the shared knowledge from this episode inspire your next big online venture.

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Solo episode from Ryan Martin, Host of eCommerce Australia and Founder of eCommerce SEO Agency 'Remarkable Digital'.

Unlock the mysteries of Google's core update and its implications for your eCommerce venture with our latest podcast episode.

I dissect the March 5th rollout of Google's core and spam updates, discussing how these changes could shape the search generative experience and your website's visibility. The conversation revolves around the significance of E-E-A-T—Experience, Expertise, Authority, and Trust—in crafting content that resonates with both your audience and search engine algorithms.

Prepare to elevate your content strategy as I share actionable tips on producing distinctive material that Google loves, particularly highlighting the growing importance of video in SEO.

I tackle the challenge posed by AI-generated content, providing insights on maintaining authenticity and authority in a landscape where originality is key. Through real-world examples, you'll learn how to demonstrate your brand's expertise and trustworthiness effectively.

Whether you're a digital marketing veteran or a newcomer to the eCommerce world, our in-depth analysis offers valuable tactics to help your business thrive amidst the ever-changing SEO dynamics.

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Ryan Martin (Host and Founder of eCommerce SEO Agency Remarkable Digital) unlock the secrets to eCommerce success with branding expert Jess Fitzsimons, founder of Sky Jumpr, who takes us behind the scenes of constructing a robust brand narrative that can propel your business to new heights.

Our enlightening exchange sheds light on the dynamic interplay between strong brand strategy and increased business growth, weaving through Jess's storied career from Aqualung Group to her current venture, Skyjumpr.

Discover how a well-articulated brand identity doesn't just capture attention; it lays the foundation for a loyal customer base, streamlined SEO, and drives down those pesky advertising costs.

Embark on a strategic odyssey as we dissect the elements crucial for cultivating an emotional bond between your brand and its audience.

Jess guides us through the intricacies of audience engagement and the art of brand resonance, illustrating how a focused approach can cut through the noise and deeply connect with your target market.

Our conversation takes a practical turn, offering tangible insights from brand strategy workshops and real-world examples from household names that have mastered the art of clarity and purpose in their branding endeavours.

As we wrap up our session, Jess imparts her wisdom on how smaller businesses can outpace the giants by sharpening their niche marketing swords, reinforcing that agility and alignment of values are not just buzzwords but the bedrock of modern eCommerce success.

We look ahead at the potential collaborations and the promising horizon for those ready to take the leap with Skyjumpr's expertise.

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Ryan Martin (host and founder of Remarkable Digital, an eCommerce SEO and PPC agency, interviews Co Founder of Profit Peak, Carla Penn-Kahn.

Carla, with her wealth of experience and entrepreneurial lineage, brings to the table a fascinating narrative of seizing the digital age by its horns, starting with her e-farmers market venture.

Carla's LinkedIn content is a goldmine of expertise, and if you're not part of her audience yet, let's just say your feed is missing out on some serious e-commerce acumen.

This episode peels back the layers of e-commerce success, examining the vital role of unit economics, pricing sustainability, and the intricate dance with shipping costs that can spell triumph or disaster for online businesses down under.

Through Carla's lens, we dissect the delicate balance between meeting customer expectations and maintaining profitability, unraveling how the average order value is not just a number but a compass that directs your business model towards sustainable viability.

Listen closely as she imparts wisdom on navigating the choppy waters of product pricing and shipping logistics with the grace of an industry titan.

As we wrap up, Carla unveils Profit Peak.

This analytical powerhouse is changing the game for businesses aiming to stay profitable and allure potential acquirers with its real-time insights.

It's a tool that brings two years of historical data, customer behavior, inventory health, and profit and loss statements into sharp focus, arming entrepreneurs with the clarity needed to scale and succeed.

Join us for an in-depth exploration of how Carla's groundbreaking strategies and Profit Peak are charting new territories for e-commerce ventures, ensuring their profitability and readiness for growth or acquisition.

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Ever wondered how a home baker's passion for creating lactation cookies blossomed into a booming e-commerce business?

Join Ryan Martin, founder of Remarkable Digital (eCommerce SEO agency) as he interviews Rebecca Tischler, the founder and CEO of Milky Goodness, shares her extraordinary ascent from whipping up treats in her kitchen to empowering breastfeeding mothers nationwide.

Our heartfelt conversation with Rebecca is a blend of candid anecdotes and strategic insights, illustrating how an unyielding entrepreneurial spirit can turn a personal mission into a widespread success.

As we sit down with Rebecca, her stories transport us through the milestones and stumbling blocks of building Milky Goodness.

She openly discusses the initial lack of business acumen, her reliance on her husband Jeff's support, and the pivotal shift to online sales that catapulted her brand into over 150 stores. But it's not just about scaling up—it's about the community of mothers nurtured along the way and the genuine connections forged through every batch of cookies.

Rebecca's dedication shines as she highlights the growth strategies and consumer-centric approaches that have shaped Milky Goodness into a brand synonymous with trust and quality.

Wrapping up our illuminating exchange, Rebecca emphasizes the transformative power of customer feedback, harnessed through social media and surveys, in steering her brand towards the future.

She emphasises the role of customer reviews in shaping product offerings and company direction, a testament to the importance of two-way communication in business evolution.

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Prepare to unlock the secrets of thriving in the ever-evolving e-commerce landscape with Andrew Wells, marketing maestro at Retail Global, as he takes us behind the scenes of the bustling RetailFest event.

Feel the pulse of the industry as we explore the convergence of influential brands and top-notch speakers like Simon Beard and Kai Sakakibara, who are set to ignite the stage with their expertise.

This episode promises a wealth of insights, from the power of community in the digital marketplace to the journey from RetailFest attendee to Marketing Manager of one of the most anticipated e-commerce gatherings in Australia this year!

Get ready to navigate the Gold Coast's premier retail event through the eyes of someone who's seen it all.

Andrew sheds light on how to maximise every encounter, from tailor-made educational sessions to invaluable networking opportunities that could spell the next big leap for your business.

We talk agency partnerships, career opportunities for the up-and-coming, and the indelible impact of personal growth spurred by events like RetailFest. By the end of our chat, you'll be marking your calendar, eager to join the community-driven celebration of online growth and innovation at RetailFest, where the future of e-commerce is not just discussed—it's shaped.

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Ryan Martin, host of eCommerce Australia and founder of Remarkable Digital Embark on a journey through the dynamic world of e-commerce analytics with the wizardry of James King, the seasoned pro from Data Made Simple.

On the Ecommerce Australia Podcast, we capture the essence of data-driven transformation with James, who narrates his personal evolution from a shelf-stocker in the UK to an analytics powerhouse down under.

We navigate the challenges of combining creativity with hard data, dwelling on the essential skill of data literacy within teams—a skill paramount for e-commerce victory.

This episode is a treasure trove for marketers and business owners alike, as we dissect the complexities of e-commerce performance metrics.

The debate of Shopify analytics versus Google Analytics 4 is unraveled, with James guiding us on leveraging these tools to the fullest. We tackle the impending cookie-less future head-on, boasting strategies involving UTM parameters and post-purchase surveys that promise to keep brands ahead of the curve.

Supermetrics, Funnel, and the sheer brilliance of stitched data come to light, paving the way for strategies that resonate in a perplexing digital landscape.

The conversation culminates with the revelation of server-side tracking—our beacon in the twilight of third-party cookies.

James highlights the inevitable rise of first-party data and the burgeoning potential of SMS marketing as keys to unlock customer engagement. We unpack the methods to nurture brand loyalty through post-purchase experiences, emphasizing the early capture of first-party data and the mastery of email flows and educational content. Tune in to arm your e-commerce endeavors with the insights of a true data aficionado, ensuring your strategy doesn't just follow trends but sets them.

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Ryan Martin, Host and Founder of Remarkable Digital speak with the Conversion Rate King himself Ilan Hurtwitz, who runs a conversion rate optimisation business called Clever Conversions.

Unlock the secrets to e-commerce success with Ilan Hurwitz of Clever Conversions, a maven in the art of turning browsers into buyers.

Our enlightening chat with Ilan traverses his evolution from conventional marketing to the innovative frontier of conversion rate optimisation, emphasising how critical data and targeted research are in amplifying profits without the need for additional traffic.

You're in for an education on tailoring your online venture to the modern consumer—expect to learn about adapting your business model for diverse client needs, from small businesses to dynamic startups, and the significance of creating a robust foundation for your digital marketplace.

Embark on a deep dive into e-commerce profitability tactics with pointers on integrating seamless post-purchase cross-sells that don't just inflate your average order value but also heighten customer satisfaction.

This conversation is a treasure trove of consumer-centric approaches, exploring the magic of impactful copywriting and the importance of listening to your customers' post-purchase sentiments.

As we navigate the choppy waters of 2024's e-commerce challenges, including rising costs and fluctuating consumer habits, our focus pivots to the resilient triad of SEO, email marketing, and conversion finesse that can help safeguard your business against the unpredictability of paid advertising.

Strap in for a peek into the future of e-commerce, where AI and personalization are the new sheriffs in town.

We dissect how AI tools, like tailor-made GPTs, are reshaping the customer experience, crafting content that resonates deeply and enhances engagement.

The conversation doesn't stop at technology; it also covers the seismic shifts in social selling, particularly TikTok's burgeoning influence, and how augmented reality is set to revolutionise customer interaction.

Ilan imparts a goldmine of actionable advice for small businesses looking to skyrocket their Shopify conversion rates and underscores the timeless power of word-of-mouth marketing.

Grab this opportunity to get ahead of the game with expert insights and the offer of a free audit, only a play button away.

For the Chat GPT prompts, check out Ilan's LinkedIn post where he outlines them all.

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Unlock the future of e-commerce with Daniella Cohen, the head of ecommerce at WellCo, in a candid conversation with eCommerce Australia Founder Ryan Martin that will leave you both informed and inspired.

Daniella, who's gearing up for a major move to Sydney, recounts her journey through the industry's evolution, from handling Providoors exponential growth during the pandemic to kick-starting her own project, Supper Supply.

The episode is sprinkled with her insights on navigating customer behaviour shifts post-COVID, and the personal anecdotes she shares are as enlightening as they are engaging, providing listeners with a unique perspective on the ever-changing e-commerce landscape.

This episode is a treasure trove for anyone keen on understanding the interplay between internal teams and external agencies in e-commerce.

Daniella divulges the inner workings of WellCo's lean team dynamics complemented by global partners, while also shedding light on the brand's strategic differentiation and the significance of genuine customer reviews in building credibility.

As she details the balance of technical and strategic expertise necessary for success, listeners will gain valuable knowledge on fortifying a brand's integrity and fostering connections with their consumer base.

Finally, brace yourselves for a deep dive into the nitty-gritty of SMS marketing effectiveness and the art of influencer collaborations.

Daniella underscores the meticulous curation of content and the critical metrics that matter, such as Customer Acquisition Cost and Lifetime Value.

Moreover, we prognosticate on the anticipated impacts of AI on creative processes and the ever-evolving role of paid media agencies.

To top it off, we celebrate WellCo's inclusive ethos, debunk gender stereotypes in health products, and tease a tantalising new evening elixir product set to take 2024 by storm.

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Join us on a captivating journey from Sydney to Melbourne, with digital marketing guru, Nick Morgan.

In this enthralling conversation, we travel down memory lane, tracing Nick’s path from the corporate world to the dynamic field of digital marketing.

We explore the early days of his career, his transformational role in digital marketing and e-commerce, and his unique philosophy of work-life integration.

As he opens up about his pioneering experiences in digital marketing, he also highlights how he navigated the changing landscape and how the arrival of the iPhone ignited new opportunities in the digital realm.

Venture with us into the transformative world of Vudoo, Nick Morgan's exceptional interactive video company.

Hear first-hand how Nick transformed what he calls a 'race to the bottom' product into an immersive, authentic experience that led to a significant brand uplift.

Offering pearls of wisdom from his extensive experience, Nick explains the power of interactivity in crafting compelling narratives that keep users spellbound.

In the concluding part of our discussion, we delve into the intriguing future of social platform shopping.

We examine the growth of Vudoo, the potential shifts in the industry over the next few years, and how major tech companies are steering us towards integrated shop and checkout features on social platforms.

As we unpack the implications for consumer behaviour, we also highlight the limitations of traditional e-commerce websites, offering you valuable insights into the evolving e-commerce landscape.

Wrap up this gripping conversation learning about the immense benefits of Vudoo for e-commerce, substantiated by compelling data, and how this technology can be harnessed by brands of all sizes.

Check out Remarkable Digital here.

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What happens when you mix wine trading in China, a million-dollar reality TV win, and a burning ambition for property development?

You get the founder of three thriving e-commerce businesses - Shader Australia, Tumble Bear, and Phantom Hardware!

Our first in-studio guest shares his entrepreneurial journey from a single product to a massive social media-driven business empire.

He sheds light on the power of social media and compelling content in skyrocketing his ventures.

Delving into the world of innovation and invention, our guest explains the genesis of Shader Australia and Tumble Bear.

With a step-by-step recount of his journey, he drives home the value of validating ideas and investing time and energy wisely.

Can you imagine crafting a business from scratch, right from research to development, testing, and ultimately its launch? He did it, not once, but thrice!

He also cautions potential entrepreneurs about the pitfalls of creating something that already exists.

Unleash the potential of social media. Learn how platforms like LinkedIn and Facebook can be leveraged to reach potential customers and distributors worldwide.

Our guest elaborates on the importance of clever content when running paid ads and how deliberate errors can generate engagement.

He also shares his insights into the product development process, describing the challenges and the steps involved, right from conceptualization to placing your first order.

This episode concludes with a peek into the future of e-commerce. Discover the role of AI, the opportunity to sell Australian brands to China, and the exciting potential of live streaming in e-commerce.

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Have you ever wondered why some e-commerce businesses skyrocket while others plateau?

The answer lies in the metrics they prioritise and how they execute their strategies, especially during high-stake periods like Black Friday.

Ryan Martin sat down with Nathan Perdriau, co-founder of BlueSense Digital, who has plenty of insights to share after years of navigating the choppy waters of digital marketing and e-commerce.

Our conversation starts with an insightful look at the importance of focusing on Marketing Efficiency Ratio (MER) and Customer Acquisition Cost (CAC), as opposed to in-platform Return On Ad Spend (ROAS).

Nathan’s expertise in managing privacy settings and complex customer journeys shines through as he reveals his strategies for staying focused amidst the challenges of running an agency.

He shares his unique perspective on attribution and understanding customer journeys that can help you stand out from your competitors.

But the knowledge doesn't stop there. Nathan also shares his rigorous approach to Black Friday and creative advertising.

If you're in the dark about when to launch your campaign or how long you should extend your Black Friday period, Nathan's insights are a must-listen.

See Nathan's video on his advised BFCM campaign launch video here

He also dives into user-generated content, revealing why it's the ace up the sleeve for many successful brands, and how to avoid common mistakes when onboarding new clients.

Finally, we delve into the key e-commerce advertising strategies and emerging industry trends that will keep you ahead of the curve.

Nathan sheds light on the importance of unit economics in scaling a brand, the untapped potential of YouTube Shorts, and the need to stay updated on the latest trends.

Don't miss this chance to learn from one of the industry's best!

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Are you prepared to supercharge your ecommerce business with insights from Andy Rooke, the founder of Grey Matters Advisory?

Strap in as we navigate the fascinating terrain of business strategy, discussing everything from the power of hiring for attitude over skill, to the importance of timing in business growth. Andy's wealth of experience with companies around the globe offers a unique, real-world perspective, complementing our deep-dive into effective business scaling.

We take a detour to reflect on the human side of business.

From the loneliness often experienced by business owners to the under-discussed importance of creating safe spaces, we touch on aspects often left unexplored.

Andy offers tips on how to sidestep common pitfalls and emphasises the necessity of a clear purpose and vision.

He further draws upon his experiences to illustrate how to articulate your market positioning and success strategy.

Towards the end, our conversation circles back to the symbiotic relationship between business strategy and personal growth.

We shed light on developing a clear pricing plan and the significance of keeping a pulse on market fluctuations. Andy echoes the courage needed to face the numbers, test the market before taking the plunge, and the power of resilience.

This episode is more than just a guide; it's a master-class for those looking to better understand the challenges of scaling and the impact of human elements on business.

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Are you geared up for the holiday sales season yet?

If not, worry not. We've got you covered! In our latest conversation, we invited Adriana, the brainchild behind Flowmingo, an email and SMS marketing agency.

Her invaluable insights on crafting engaging subject lines, pre-planning campaigns, setting up automation flows, and the power of audience segmentation will ensure your readiness to smash the upcoming holiday sales season.

Looking to optimize your forms for maximum email engagement?

Adriana strongly suggests a minimalistic approach to form fields.

Think first name, email address, and mobile number - that's it. She also highlights the importance of collecting more data points through progressive profiling.

Plus, she sheds light on how to create effective email flows for those all-important dates - Black Friday, Cyber Monday, and Christmas.

And we're not stopping there. We get Adriana to spill her secrets on standing out in email marketing and making the most of SMS strategies.

She shares her wisdom on creating compelling offers and subject lines, utilising SMS for marketing campaigns, and maximising open rates and engagement.

Add to that, get handy tips on tailoring offers and campaigns to different audience groups and the power of AB testing.

Whether you’re a rookie or a seasoned pro, this episode is a goldmine of information to boost your email and SMS marketing strategies in the run-up to the holiday season.

Tune in and prepare to be enlightened!

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Ever wished you could peer into the mind of a successful online business entrepreneur?

Now's your chance.

Today, we get upfront and personal with Taryn Williams, founder of The Right Fit and #Gifted, as she unveils her journey of building successful online brands while navigating through price pressure and a shift to digital business.

We delve into the importance of structuring your day, and Taryn shares how she uses her mornings to fuel her creativity and reflection, leading to game-changing business ideas.

Get ready for an insightful exploration on the evolution of influencer marketing. Through Taryn's lens, we uncover the shift from focusing on vanity metrics to engaging micro-influencers who tell authentic stories.

If you've wondered how to manage micro-influencers or understand the earning potential in this space, Taryn has you covered. She'll also share her thoughts on the rising popularity of TikTok and the challenges that come along with it.

And for the e-commerce enthusiasts, get your pen and paper ready!

Brace yourself for a deep dive into how user-generated content can amplify your brand.

Our discussion with Taryn includes an introduction to contra gifting with #gifted, and how easy it is for brands to connect to their Shopify stores, select products to gift, and track all user-generated content.

We wrap up the session with a Q&A where Taryn shares practical advice on influencer campaign building, tracking success, and finding the perfect influencers for your brand. Get ready to learn, grow, and revolutionise your online business strategy with this compelling chat with Taryn Williams!

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Ever dreamed about owning a successful e-commerce business?

Host Ryan Martin (Founder of Remarkable Digital) interviews Brendan Gillen (Founder of Million Dollar Store)

Brendan, a seasoned e-commerce veteran and our first returning guest, shares a wealth of knowledge gleaned from his 15-year journey in the industry, during which he has built up his own thriving enterprise, Fight Gear Direct.

Despite the myriad challenges of running a digital business, Brendan sheds light on the importance of consistency, visibility, and authenticity, illustrating how his content-first strategy has helped his business grow.

Let's face it; we're living in a data-driven world that's continually evolving due to new privacy laws.

Brendan and I examine this changing landscape, exploring innovative ways to effectively capture and utilise customer data while fostering an engaging community around our brands.

We also guide you through the plethora of updates and enhancements recently rolled out by Shopify, detailing how features like the upgraded theme editor, bundles, Marketplace Connect, and subscriptions can significantly benefit Australian businesses.

Fasten your seatbelt as we gear up for the upcoming e-commerce season, with Black Friday, Cyber Monday, and Christmas right around the corner.

Brendan and I share insights on preparing for this pivotal period, stressing the importance of ample stock, building hype, and leveraging advanced technology and strategies to stand out from the crowd.

Wrapping up our conversation, we glance into the future of e-commerce, reflecting on the implications of AI-powered advertising and the exciting possibilities that lie ahead. Don't miss out as Brendan and I navigate the ins and outs of the fast-paced e-commerce world in this episode!

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Ready to embark on an entrepreneurial adventure?

Join us as we sit down with Justin Snyder, the formidable force behind Forest Super Foods, who demystifies a two-decade journey in the e-commerce world.

Get the insider scoop as he candidly shares his evolution from selling handmade leather bags door-to-door to building a thriving business online.

With Justin as our guide, we traverse the many challenges of crafting a website from scratch, and explore the merits of WordPress over Shopify.

We'll uncover why speed and reliability are the holy grail in e-commerce, and why obsessing over metrics can be a slippery slope. Justin also highlights the transformative power of rebranding 'cheap' to 'good quality' and how it upgraded his customers' perception.

He advocates for a strong value system in business, emphasising relationships over transactions and the significance of aligning business and personal values.

We delve into his unique marketing strategies, the untapped potential of community groups, and the magic of crafting emails that provide value.

We discuss the pivotal role of customer experience, the art of authentic advertising, and why product quality is king.

As we wrap up, Justin shares his future plans for Forest Super Foods, the significance of authentic reviews, and a peek into the boundless opportunities in e-commerce.

This episode is a treasure trove of insights for anyone interested in e-commerce, so don’t miss out!

Join us for this Remarkable conversation with Justin Snyder and get ready to ignite your entrepreneurial spirit!

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What if you could harness the power of digital transformation and leverage your customer data in a way that results in exceptional customer experience?

That's exactly what we discuss in this riveting conversation with Troy Townsend, co-founder and executive director of Zitcha.

We take a journey from the serene Noosa to the intricacies of building Zitcha and how it is innovative in transforming the retail industry.

Troy gives a fascinating perspective on the seismic shift in the ad tech space, amplified by the pandemic, and how retailers are not just adapting but monetising this transformation.

In the second segment, Troy unravels the intriguing world of retail media and Zitcha's role in helping retailers automate their digital banners, onboard suppliers and manage campaigns effectively.

He spotlights the concept of retail media networks in the US and Australia, emphasising the need for wide-ranging scope in Australia to maximise potential. The discussion takes an insightful turn as Troy divulges the structure of International Capital Partners (ICP) and their recent collaboration with Village.

Lastly, imagine venturing into the future of e-commerce and retail marketing, where personalisation, localisation, and technology take centre stage.

That's exactly where Troy leads us as he discusses Zitcha strategic approach to managing acquisition costs and setting retailers apart in this competitive market.

An enlightening chat with Ryan brings a lively close to the episode, with a focus on ICP's structure, their deal with Yum! Brands, and numerous opportunities for monetising digital assets with Zitcha.

This episode promises to be a feast of information, so tune in and embark on this insightful journey with us!

Check out Remarkable Digital here.

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https://ecommaustralia.scoreapp.com

Ever wondered how a global leader in sexual wellness and happiness navigates the challenges of the e-commerce world.

Charlie Ganzen, the director of Lovehoney Group, offers a wealth of insights from his career journey, his daily routines, and his personal approach to maintaining growth and profitability in these testing times.

Drawing on his experience at YouFoodz and his momentous win of the Run With the Bulls Award, Charlie walks us through the resilience, planning, and strategic thinking required to steer a ship in rough waters.

We delve into the sexual wellness and happiness industry, discussing the merger of Love Honey and WoW Tech and the potential for expansion into physical retail. We uncover the growing acceptance of sex toys in our COVID era, and why understanding the barriers consumers face, beyond the category of the product, is pivotal.

Charlie shows us how Lovehoney is leading the charge, providing a discreet shopping experience and using innovative methods like research, quizzes, and post-purchase emails to gain consumer insights.

As we press forward, we unlock the secrets behind the Lovehoney group's marketing strategies.

Charlie highlights the role of Live Shopping and explains how it helps break down barriers for consumers. He divulges their tactics for effective marketing, including the use of influencers and above-the-line advertising.

We also discuss the financial side of the business, exploring Love Honey’s approach to profitability and how they attribute the success of their campaigns.

Tune in now for a rare chance to see behind the scenes of a global leader in a fast-evolving industry. Remember, the journey to sexual wellness and happiness starts with a single click!

Check out Remarkable Digital here.

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

Ryan Martin - Founder of Remarkable Digital and Host of eCommerce Australia, interviews Ben Anderson - Head of eCommerce at Rebel Sport.

Ryan first met Ben when they both worked at 2XU from 2015 onwards.

Ben has since gone on to work as head of eCommerce for Accent Group and now is in the same role at Rebel Sport.

We speak to Ben about the metrics that matter in eCommerce, the current environment, how Enterprise level companies grow their online revenue, and how SMB's can use the same tactics to assist their growth.

We talk database acquisition, loyalty programs, email marketing and retention strategies.

Link here to the One Pager for Problem Solving Ben referred to.

Had great fun recording this and hope you enjoy and learn something to apply to your own store.

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

Ryan Martin (Founder - Remarkable Digital) interviews Co Founder of The Thoughtful Agency Prav de Silva.

Prav has built a successful ecommerce agency with his brother Rev, with particular expertise in fashion and lifestyle brands.

They have a further specialisation in assisting to grow each brand in the US market.

We talk about retention, what drives the best retention. We talk about the best brands are paying much attention to loyalty.

Prav also touches on the importance of brand, and the most successful brands now and into the future have a very strong brand message and campaign.

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

Ryan Martin, Founder of Remarkable Digital and Host of eCommerce Australia, interviews Gavin Ballard from Submarine by Disco Labs.

Are you an eCommerce store owner on Shopify Plus?

Do you operate a subscription business model?

Or, are you planning to launch pre-sale and crowdfunding campaigns? 🤔📈

If yes, then this episode is designed with YOU in mind.🎯

Gavin brings his vast knowledge and years of experience to discuss:

✔️ The power of Shopify Plus for eCommerce success 🛍️💰
✔️ The immense benefits of subscription business models 🔄💸
✔️ Winning strategies for pre-sale and crowdfunding campaigns 🚀💫

Don't forget to Like 👍, Share 🔄, and Comment 💬!

Your feedback keeps us moving forward! 🙏🚀

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

🎙️🇦🇺 eCommerce Australia Podcast, Episode 31: Behind the Success of Scratch Pet Food with Co-Founder Mike Halligan 🐾💼

🎯 Key Takeaways:

🐕‍🦺 Mike Halligan's journey in founding Scratch Pet Food, a 100% subscription-based eCommerce business.
💡 Insights into how Scratch Pet Food started from scratch and successfully scaled up. 🚀
🛍️ The unique business model of Scratch Pet Food: why they chose to go 100% subscription-based. ⏰💳
🕸️ Changes in SEO strategies over the years and Scratch Pet Food's response. 🔍🔄
🎯 Why Scratch Pet Food is looking beyond SEO and diversifying its marketing channels for better results. 📊🌐
📈 The role of customer feedback and data analysis in Scratch Pet Food's growth strategy. 🗣️🔎
🌐 The global expansion of Scratch Pet Food and the challenges faced. 🌍🚢
📚 Lessons learned from the journey of Scratch Pet Food that other eCommerce businesses can apply. 🎓🔑
🚀 Mike Halligan's prediction on the future of eCommerce business and how to stay ahead. 📅🔮
🎉 Exciting plans for Scratch Pet Food in the coming years. 🌳🏠

Get your headphones ready and join us on this exciting journey with Mike Halligan to learn from the success story of Scratch Pet Food! 🎧🎉

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

Interview with creative director Joel Shaddock.

We cover plenty of eCommerce strategies and best practise Joel has learned from working with 2XU and The Oodie, especially through their growth phase.

We discuss:

Education Vs Sales Content
Why Retention is King
User Experience essentials
Best channel for immediate ROI

And much more!

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

In this episode we talk all things Meta and Google Ads with founder of Simply Converting, Luke Smith.

Luke has worked with some great brands such as Tom Ford, Qantas, MTV, McDonalds and Audible.

We discuss what is working for paid acquisition in 2023, the trends he is seeing and forecasts for the rest of 2023, and how brands can set themselves up for a big Black Friday/Cyber Monday in 2023 by doing the work early.

You can find more info on Luke by connecting with him on Linkedin through the link below:

https://www.linkedin.com/in/luke-smith-86888710a/

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

We interview Claire Jewell who recently started as Head of Marketing for Systema AI.

We talk about how the race to privacy is effecting marketing, attribution and how Systema AI actually works with eCommerce businesses to ensure the best CX/UX and how we can still personalise each website visitor, without the requirement for cookies.

As I'm sure most would be aware, cookies are slowly being phased out, and this is where System AI work's it's magic.

They currently average a 62 X ROI, and clients have grown their Average Cart Value by 25%, which is huge! That is what personalisation and AI can do for your eCommerce business.

See more about SystemAI below:

Established in 2015, Systema is an award winning, globally patented technology company based in Australia and Singapore.

Our company was founded with the sole purpose of providing retailers and shoppers with personalised ecommerce experiences that don’t sacrifice privacy. Unlike traditional personalisation solutions that look backwards at cookies and other invasive personal data, we have developed an innovative AI-first approach which uses anonymous interaction data to look forward at what’s happening right now.

https://systema.ai/

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

In this episode we are are joined by Co-Founder and Joint CEO of Shippit Rob Hango-Zada.

We discuss the rise of eCommerce and how Shippit is enabling eComm businesses to focus on what they do best, and leave the logistics and shipping to the Shippit platform.

Rob shares some fantastic insights into business, industry trends, consumer expectations around shipping that simply need to be heard.

A wealth of knowledge and an class act, very impressed by Rob and his story, and the wider Shippit team. Details below on how you can get started with Shippit.

https://www.shippit.com/

https://www.linkedin.com/in/robzada/

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

In this episode we discuss how the year has been in eCommerce Australia for 2022, predictions for next year.

We cover how to become more creative in the boardroom, the skill gaps currently and how to bridge these with education, personalisation and segmentation of databases.

We learn more about Alita Harvey-Rodriguez and MI Academy, and how you can get involved in Hack Games for 2023 - See link below

https://miacademy.com.au/events-workshops/hackgames-2023

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

They say the first sign of insanity is talking to yourself! Lucky I was recording a podcast so it was all for a great cause!

This episode is a recap of some lessons shared through our awesome guests we've had on throughout the year, plus some of my own experience and areas my clients have had success in 2022.

I've also created a quiz for those that are interested in growth opportunities for 2023 and to shine a light on some areas you may not have given much thought to.

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com

In this episode we talk to Matias Salinas from Little Phil.

We cover topics such as employee giving and retention, how Little Phil is enhancing the eCommerce space with their new integration into Shopify, and how your business can join Little Phil, and have a positive impact on charity donations, and highlighting your company policy to your customers and staff around donations to worth causes.

This episode is an interview with Co Founder and CEO of Hero Packaging, Anaita Sarkar.

We discuss how Hero Packaging started, the process Anaita went through to ensure she found a truly great product as compostable packaging, and some of the great companies that have shifted to using Hero Packaging for their business.

Anaita also produces top quality content on Instagram and through TikTok, give her a follow @sellanythingonline for plenty of great eCommerce tips and quality content.

In this episode, we chat with the Director of The Social Impact and Co-Founder of Rise with Reels Alisha Marfatia.

There is so much value for eCommerce businesses here regarding their video strategy, we cover topics like, how often should you post, what equipment you need, what platforms you should be active on and how to manage it all.

Alisha also leaves us with a great tip and forecast as to how the next 12 months might evolve and how you will be best placed to use this information.

She has an infectious energy and it was a great conversation!

In this episode, we have a fascinating chat with Rendr Co-Founder Greg Leibowitz.

Greg recently returned from Online Retailer and talks about his recent learnings from the conference, how Rendr has come to be, it's plans for the future and why you should be using Rendr for all your eCommerce deliveries.

In this episode, we touch on the potential tax implications of having an eCommerce store.

Matt has been specialising in eCommerce businesses for many years and covers some great topics and insights to consider when it comes to tax and business for eCommerce store owners.

To get in touch with Matt, see his website below:

https://www.acuityfinancialservices.com.au/

A company that has a goal of investing $100M AUD into eCommerce businesses in the next 12 months...worth a chat!

Fascinating insight into the eCommerce space, how ClearCo plans on doing that, their criteria, and how you can access funding for your eCommerce business.

Looking and analyising hundreds of eCommerce businesses weekly, gives Dan some awesome insights to share with us.

Enjoy!

In this week's episode I combine two passions!

Triathlon and eCommerce!

I catch up with the founder of Aid Station, James McCleery.

James started this business quite recently, after having been through the last 24 months with his other business Hike and Seek Tours.

We chat about how the business come about, the challenges facing a new brand, how best to advertise when you start out, and where First Aid will evolve to over the next 12 months.

Check out his Shopify website here

https://www.aidstation.com.au/

This episode we catch up with two of the three founders of The Stubby Club.

From Hudsons Coffee to their own fast growing eCommerce store, if you're looking for branded merch from AFL to NRL, EPL to NFL they have you covered.

The Stubby Club has gone through amazing growth so far, and is now undergoing a capital raise using Crowdfunding, link here to find out more about how you can get involved.

https://equitise.com/offer/the-stubby-club-offer

This episode is proudly brought to you by the new DYMO Label Writer 5XL - see link below to purchase through Officeworks!

https://www.officeworks.com.au/shop/officeworks/p/dymo-labelwriter-5xl-wide-
format-label-printer-dylw5xlwfp

In this episode, we speak with the Vice-President of Retail @ Lexer - Nick Hinsley.

Lexer works with brands such as The Iconic, Rip Curl and Kathmandu to name a few to help them understand their customer data and drive revenue and GP.

Whatever the size of your business, make better business decisions with easy to understand data.

Who is Lexer:

Lexer's Customer Data Platform helps brands and retailers genuinely understand their customers and engage them with the experiences they deserve.

Their tools and team help you use data at every stage of the customer journey to deepen customer loyalty and drive profitable growth.

In the last 4 years, the Lexer team has been recognised for:
⚡️ Two-time NORA ~ National Online Retailers Association Best Customer Analytics Partner
⚡️One of the highest G2 rating of any CDP in the region
️⚡️Included in Boston Consulting Group (BCG) recommended Global CDP vendors
️⚡️Included in Winterberry Group recommended Global CDP vendors

In this episode we interview the founder of Stride, which is a sustainable fashion eCommerce store, which Jordan Wilkes started 3 years ago.

We discuss his learnings from start-up to current day, tips he has to make the most out of his website traffic, doing more with less and really understanding the customer journey.

We touch on Social Media platforms that work for his business, email and SMS marketing, and what metrics he looks at on a daily/weekly basis.

Really insightful chat, I got a heap out of it, and know you will to!

https://www.stridestore.com.au/

In this weeks episode, I chat with Nick Stanley, who has Co Founded Fit My Car and Settle Easy.

It's clear to hear Nick's passion for business and entrepreneurs, as well as starting an eco system for rural-based start-ups called Runway.

Some awesome takeaways for businesses in the early to mid-stages and wanting to scale to take their business to the next level.

In this week's episode, we chat with the Founder of The Ecommerce Factory, as well as a business owner of Fight Gear Direct, Brendan Gillen.

Brendan has spent the past 13 years in eComm, working with some well-known brands such as SuperDry, PETstock, 2XU and Wesfarmers!

He's seen it all, done it all, and now runs his own eCommerce business as well as coaches others wanting to enhance their eCommerce stores.

We talk SEO, Google Ads, the role of Social Media, Email Marketing, SMS marketing...come to think of it, we pretty much touch on everything!

Great insight from a great Melbournian, one not to miss!

In this episode, we chat with Paire Co-Founder Nathan Yun.

We talk about his background, how the idea for Paire come about, the steps he and Rex took to get the brand off the ground, and what they focus on day to day to ensure the growth of the business.

We talk about the marketing strategies that have seen Paire grow very quickly, and ensuring first and foremost they have the best product on the market.

Lastly, we touch on where Paire is heading for the future and the product range expansion for Paire.

This week we catch up with Jonnie McLean, COO and Director at Linen House.

Linen House is a Melbourne institution, well known for its premium quality, uniquely Melbourne and has always supported the business and sporting community.

We talk to Jonnie about the early days at Linen House, how they've adapted their model to encompass B2C during the pandemic, how their eCommerce store compliments their Bricks and Mortar outlet stores, and hear how Linen House treats all their stakeholders, customers and clients alike.

In this episode we chat with Head of Media for Zib Digital, Andy Cronin.

Andy has worked with some of Australia's best-known brands heading up their Social Media, and gives us his thoughts and tips on how to best setup, track and analyse how to implement a successful Social Media campaign.

We also talk about influencer's and the role they can play, and how to ascertain if your creative is on point and impactful.

Get in touch with either myself or Andy through the links below:

https://www.linkedin.com/in/ryan-digital-marketing/
https://www.linkedin.com/in/andycronin/

In this week's episode, we speak with one of Australia's best Conversion Rate Specialists, Oliver Palmer.

We cover a variety of topics relating to CRO, user journeys, heat mapping and some great alternatives, and understanding what a good conversion rate is, and how to improve this for your own business.

If you'd like to connect with Ollee, you can find him at https://www.oliverpalmer.com/
or connect via LinkedIn https://www.linkedin.com/in/ollee/

Also, feel free to get in touch with myself if you have any comments or questions you'd like answered https://www.linkedin.com/in/ryan-digital-marketing/

In this episode we speak with Co-Founder and CEO of Zib Digital Chris Knights.

Chris has a unique background in elite-level sport playing AFL for both Adelaide Crows and Richmond Tigers.

Chris talks about his transition to the business world, common themes that are present in both environments and how he approaches digital marketing from a strategic lens, as first and foremost it's all about business and planning.

We discuss SEO in 2021 and the role it plays, as well as Tik Tok content and the best approach for any business that wants to better their results in 2021 online.

In this episode, we catch up with Mike Barnett from Shopify.

We cover a wide range of topics including the wide range of brands that are flocking to the Shopify platform, the mission and what Shopify stands for us a company mission, how COVID has impacted eCommerce, how to approach shipping, and the differences between Shopify and Shopify Plus.

The link below to get in touch for any follow-up questions:

https://www.linkedin.com/in/ryan-digital-marketing/
https://zibdigital.com.au/team/ryan-martin/
https://www.linkedin.com/in/msjbarnett/

In this episode of eCommerce Australia, we're joined by leading growth marketer Adriana Bizzarri.

Adriana has a passion for email automation and CX, we cover a range of topics including the below:

Best Platforms for eCommerce brands

Current Email cut through

Defining your email goals

Brands that are nailing the email automation journey

We would welcome any feedback or further questions, please feel free to reach out to us in the below:

https://zibdigital.com.au/team/ryan-martin/

https://www.linkedin.com/in/ryan-digital-marketing/

https://www.linkedin.com/in/adrianabizzarri/