So many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel. In this episode we talk to Anika Watkins of https://www.moxiemediamgmt.com (Moxie Media Management). Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself.

Anika talked to us about the four fundamentals of direct response copywriting, how to establish your authority in your video ads, and the psychological principles which get people to click on them, among many other things.

MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)

---

Get my book, Producing Empathy, on Amazon!

https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)

Wave at me on Social!

Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)

Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)

Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)

LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)

YouTube: https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw/featured ( https://www.youtube.com/channel/UCX5f0WV3NnrZWMQ5n1ZniQw)

For show or agency inquiries: matt@guidesocialglobal.com

https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)

https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)