Katherine Watier Ong is the owner of WO Strategies LLC, a boutique organic traffic consultancy. WO Strategies is an organic traffic marketing partner and trainer to primarily science-based, enterprise-sized organizations.

Katherine has run digital marketing for in-house and agency positions for over eighteen years. She has worked with organizations ranging from federal agencies, foreign governments, startups, nonprofits, and Fortune 500 companies focused on G2C, B2B, and B2C audiences.

Over the years, she has created campaigns that drive website traffic and conversions for clients, many of which are in-house or agency marketers strapped for resources and time.

Some of these results included:

• She had three websites crash due to too much traffic. In one case, the campaign drove 1.2 million (up from 300K) to EWG.org in one month.
• Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for the NYStateofHealth.NY.gov. This campaign resulted in 40,000 New Yorkers signing up for health insurance during week one – more than any other state exchange.
• Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.

Resources
AI tools to help you create content that could rank

https://www.keywordinsights.ai

https://www.neuraltext.com/

https://www.frase.io

Other resources:

Search Intent Tutorial

SEO for Associations

SEO bootcamp Course

Video SEO - A Guide to the Essentials

Free SEO tools:

https://ahrefs.com/free-seo-tools

https://www.semrush.com/features/site-audit/

https://keywordtool.io/

About Julia Campbell, the host of the Nonprofit Nation podcast:Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/