The PricePlow Podcast

Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.

In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and Ben for our first in-depth podcast conversation together, covering everything from C4’s origin story to the strategic reinvention of Cellucor.

Changes for Cellucor, C4 Energy’s Growth, and Expansion Beyond Bloom

The trigger for the conversation is what’s happening right now. Cellucor wiped its social media slate clean and launched Cellucor Longevity Creatine + NAD as the opening move in a new Active Health & Wellness direction. But Doss goes much further here, covering the hard lessons from failed brands, the Bloom investment and portfolio vision, C4 Energy’s push to own the “Everyone’s an Athlete” performance lane, and what’s coming next across the Nutrabolt lineup.

Subscribe to the PricePlow Podcast on your favorite platform and sign up for Cellucor alerts on PricePlow before diving in.

https://blog.priceplow.com/podcast/doss-cunningham-nutrabolt-222

Video: Doss Cunningham on C4, Cellucor, and Building a Supplement / Wellness Empire

https://www.youtube.com/watch?v=Rvm-9VieMt4

Detailed Show Notes: Doss Cunningham and Nutrabolt on the Future of Cellucor and C4

(0:00) – Introductions
(3:00) – Going Public: Why Now?
(6:30) – The C4 Origin Story
(12:30) – Hard Lessons: Failures as Fuel
(17:15) – The Beverage School
(22:00) – Reinventing Cellucor: Active Health & Wellness
(29:00) – Peptides and Exclusive Innovation with Nuritas
(32:30) – Portfolio Strategy: Bloom and the P&G Vision
(38:45) – C4 Energy: Owning the Performance Lane
(43:15) – Cereal Killer, M5 Extreme, and the Art of the Big Swing
(50:45) – C4 AlphaBomb and Deura9â„¢ Caffeine
(52:00) – C4 Energy Redesign and Reformulation
(57:30) – C4 Smart Energy: The Sleeping Giant

Where to Follow and Learn More

Connect with Doss Cunningham and Nutrabolt

Doss Cunningham on LinkedIn
Cellucor on Instagram: @cellucor
C4 Energy on Instagram: @c4energy
Nutrabolt on LinkedIn
Cellucor Official Website
Nutrabolt Official Website
Cellucor on PricePlow (sign up for news and price alerts)

Resources Mentioned

Cellucor Longevity Creatine + NAD+ – the launch that triggered this conversation
C4 AlphaBombâ„¢ (Deura9â„¢ Caffeine) – C4’s highest-stim pre-workout with deuterated caffeine
…