If you chase two rabbits, both will escape.
Meaning that if you put your efforts and energy into trying to fulfill two major goals at the same time, you won't succeed in either one.
Choose one.
Do a 90 day sprint, where you focus on that one major goal for 90 days, and you'll surprise yourself with your progress.
You can run hard for 90 days... when you have focus.
Put your team behind the goal - your time, energy, attention, and money!!!
You will likely astound yourself, and build habits you can lock in to maintain momentum.
Choose one rabbit and chase that one.