The REAL Podcast: Recent Episodes
Mortgage X Creative
Jason Frazier of Mortgage X, VicFin, and Next Level Loan Officers, brings you The REAL Podcast. TRP is focused on being a FUN disruptive force in the world of mortgage, real estate, marketing, sales, and technology. With a heavy dose of Real Talk, episodes will include interviews with industry influencers, marketers, innovators, new tech, social media, and commentary.
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Zillow just got smacked with a RICO and RESPA class action lawsuit—and your favorite originator tag team isn’t holding back. Frazier and Michael go full Napoleon Dynamite-mode and break down how this case could rock the entire mortgage and real estate ecosystem.
This isn’t just about Flex. It’s about pay-to-play models, illegal referrals, and what needs to happen for real change. Should RESPA be redefined? Are MSAs dead? What does "value" even mean anymore in co-marketing? And what’s the real fix—more regulation, deregulation, or just brutal honesty?
This episode pulls no punches. We talk straight. We call out the games. And we challenge anyone in the industry to step into the ring if they’ve got a different take.
Plus:
💥 McAllister gets fired up about gray areas
👊 Why this lawsuit is just the start
🧠 The big questions around ethics, enforcement, and industry hypocrisy
⚖️ What should be legal vs. what’s actually going down
🚫 Why fines don’t change behavior
💼 And yes, Uncle Rico makes an appearance.
Why This Episode Matters:
If you’re in mortgage or real estate, this lawsuit isn’t noise—it’s a seismic shift. Whether you’re team “all MSAs should die” or “leave us alone and let us market,” this conversation will challenge your thinking and sharpen your strategy.
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In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible for mortgage companies heading into 2026.
Kindler opens up about his personal and professional journey, including surviving the crash, getting sober, and rebuilding with intention. He shares how he's preparing his team to not just survive the next boom—but scale it, stress-free. This is a raw, strategic, and transparent deep dive into the mindset and systems that separate stagnant shops from future-proof machines.
Key Topics Covered:
- Why operational efficiency isn’t optional anymore
- Building a tech-enabled brokerage that can scale without breaking
- How small brokers can compete with big retail ops
- Why speed still kills—and slow still loses
- AI, APIs, and building the “ideal” experience
- Personal resilience: Jason’s journey through addiction and recovery
- Launching a coaching portal powered by AI + years of hard-won experience
- Why most brokerages wait too long to invest in infrastructure
- Why perfect doesn’t exist—but the ideal is real
Tactical Nuggets:
- Designing operational models that absorb 40–50 loans overnight without chaos
- How to structure teams so originators get the support they deserve
- Why it’s time to unlearn what worked in the past
- How Kemmer is using two years of coaching transcripts to build a GPT-powered training hub
- Planning for efficiency now so you’re not scrambling when the boom hits
Big Quote:
“You’re 100% in control of your income. I don’t care what the market’s doing. I’ve had great years in this market—and so have others. It’s mindset and execution. Period.” – Jason Kemmer
Guest Plug:
Jason is building a full coaching platform loaded with systems, calculators, AI tools, and years of strategic content for loan officers and team leaders. Connect with him on social to learn more and get on the early list.
https://firstcoastmortgagefunding.com/KindlerCoaching
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“Strike Rate, Stale Leads, and Regret”
In this unfiltered episode of The MLO Project, Frazier and Michael go off the rails (and the map) with a fiery breakdown of one of the most neglected goldmines in the mortgage business: your damn database.
Coming off the Accelerate session at Fuse, the guys break down why strike rate conversations are a no-brainer, why most LOs fumble their past client relationships, and why assuming someone else isn’t talking to your past client is the biggest mistake you can make.
This one’s part strategy, part mindset slap, and 100% a reality check for any LO who’s sitting on a list of names and numbers they haven’t touched in years.
💣 Topics Covered:
- Why your stale database is still your biggest asset
- What “strike rate” really means—and why you need one for every past client
- The biggest mistake brokers make with CRMs
- What Barry Habib, Jonathon Haddad, and top brokers agree on
- The “plan, not pitch” approach to reactivating leads
- How to use conversations as currency—because silence doesn’t convert
- Why assuming they’re not talking to another LO is how you lose
- Creating actual relevance in your follow-ups (no generic “just checking in” crap)
📌 Tactical Moves You’ll Learn:
- How to create personalized strike rate targets for every client
- Scripts for breaking the silence with old leads
- The “Plan on Paper” strategy (aka: the only follow-up they won’t throw away)
- How to stop asking “what should I say?” and start saying the right things
- Why every convo should create the next convo—and how to do it
🎯 Bottom line: If you're not talking to your database, someone else is.
Start acting like your past clients are future income, not ancient history.
🎧 Powered by Empower LO & HL4
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In this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room.
Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system through the Gaylord Opryland, and why his High-Level Blueprint session had brokers buzzing before the sun came up.
This isn’t another tech talk — it’s a wake-up call for loan officers who’ve been sleepwalking through their CRM strategy. They dive deep into:
- Why legacy CRMs are holding LOs hostage
- Why Data is THE NEW Commission
- The real leverage behind HighLevel (HL4 Mortgage Pros)
- How top brokers are using automation and AI without losing authenticity
- Why most LOs waste money on tools they don’t understand
- The right mindset for implementing any system (hint: start with the goal, not the gadget)
Whether you were at Fuse or not, this episode gives you a front-row seat to what’s coming next in mortgage tech, content leverage, and operational dominance.
🎧 Powered by Empower LO
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Abdel Khawatmi didn’t just show up—he dropped a masterclass.
From building a consumer-direct and partner-driven hybrid model, to running multiple AI-driven systems, to scaling a team while still showing up like a true operator, this episode is everything The MLO Project is about.
Abdel breaks down exactly how he tracks every KPI in his business, uses social media as a brand amplifier (not a direct lead source), integrates AI like Fireflies, ChatGPT, Gamma, and Mortgage Coach to increase speed and accuracy, and builds deep community partnerships that generate real referrals—not vanity metrics.
He also shares how he splits credit with his LOs, leverages masterminds, and runs one of the tightest, most disciplined operations in the business—all while rocking a Cybertruck and a Got Mortgages shirt at the gym.
What You'll Learn:
- Why most LOs have no clue where their business actually comes from
- How Abdel tracks credit pulls, lead source attribution, PE exceptions, and post-close ROI
- Why AI note-takers, ChatGPT, and Mortgage Coach/MBS Highway are core to his process
- How he built a $24M+ personal brand with only 13% of business from social media
- Why discipline, systems, and real talk beat shortcuts and hype every time
- How his Elevated Alliance mastermind and charity events drive community referrals
- The real reason open house models are outdated—and what works instead
Tools, Tech & Tactics Mentioned:
- CRM + KPI Dashboards
- ChatGPT (custom bot for clients, partners, and LOs)
- Fireflies.ai (note-taking and meeting summaries)
- Gamma.app (instant slide decks from chat prompts)
- Mortgage Coach & MBS Highway (based on client persona)
- ListReports for every agent (non-negotiable)
- FinLocker for long-term client value tracking
- Social Strategy: Instagram, Facebook, YouTube, LinkedIn (not TikTok)
Notable Quotes:
“I don’t care if my name’s on the 1003. I care if money’s in the bank and my team is winning.”“Social doesn’t bring the lead—it brings the trust.”“You don’t get paid for trying. You get paid for systems that produce.”“Stop chasing attribution. Start chasing execution.”
Abdel’s 3-Part Business Philosophy:
- Sales – Prospecting, lead flow, and brand presence
- Service – Operational consistency and client education
- Support – Systems, staffing, and AI-enhanced workflows
Final Challenge:
Can you give 100% of your time, energy, and effort for just one full day?
Track it. Measure it. And if you’re serious—replicate it.
Connect with Abdel:
- Website: GotMortgages.com
- Email: ak@gotmortgages.com
- Instagram: @got.mortgages
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After months of build-up, calendar mishaps, and playful trash talk, Luke Shankula finally joins Frazier and Michael on The MLO Project. This episode delivers on all fronts: insights, shade, real talk on AI, marketing, lead gen, and why most loan officers are misusing the tools that should be helping them win.
The trio dives into why AI isn’t a magic wand, how bad sales habits get amplified by tech, and how Luke’s transition from “Loans on Demand” to marketing fundamentals is reshaping how LOs show up online. You’ll also get behind-the-scenes stories from Luke’s AI Summits, a brutally honest take on what’s actually working in lead gen, and why YouTube and SEO are still kings in a short-form-obsessed world.
Topics Covered:
- Why AI won’t save bad loan officers
- The myth of "replacing yourself" with tech
- Luke’s shift from DFY to teaching real marketing strategy
- Behind the scenes of hosting an AI Summit
- Why most short-form content flops—and how to fix it
- The power of YouTube, SEO, and long-form content
- How to audit and improve your lead flow
- “Done-for-you” vs. “Done-with-you” marketing
- The problem with skipping fundamentals
- Fuse, Mortgage Con, and the next face-off showdown
Key Takeaways:
- AI without strategy is just faster failure.
- Long-form content builds brand and authority over time.
- You don’t need new tools—you need to master the old ones.
- Shortcuts are killing your conversions.
Connect with Luke:
- Facebook: facebook.com/lshankula
- Website: loansondemand.io
- Upcoming AI Summit: October 14-15 (Free 2-day AI + Marketing Event)
Events Mentioned:
- AIME Fuse 2025 – Nashville
- Mortgage Con 2026 – Florida (Frazier vs. Luke: The AI Battle)
Want to Be on the Show?
If you're in the mortgage industry, doing big things (and you don’t suck), hit us up. The guest bar is low, so we let Luke in.
Email us at themloproject@empowerlo.com
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Episode Overview
Hammer joins the MLO Project for what might be their most offensive (and honest) episode yet. From lock advice to social media strategy, Hammer breaks down what's actually working in today's market - and what's complete garbage.
Key Topics Covered:
The Rate Game (And Why You're Playing It Wrong)
The Emotional Side of Home Buying
Business Development Reality Check
Social Media Strategy That Actually Works
The Consistency Factor
The Hard Truth About Discipline
Commitment vs. Consistency
Notable Quotes
"If you're not utilizing rate as a way to go out and find business, you're missing out."
"Make me feel comfortable that I'm not making a mistake. Don't try to educate me with seven different reports."
"Most originators don't need AI right now. It's a distraction. Go back to basics."
"I've seen originators that were total idiots. But they were fun idiots, friendly idiots, nicer than me idiots. And they got loans."
Resources Mentioned
- Grab and Go Social - Hammer's social media content service
- Originator Success - Hammer's platform for helping LOs get business from Google AI search and social media
Bottom Line
Stop overcomplicating everything. Have real conversations. Show up consistently. Be yourself on social media. Focus on the emotional side of home buying. And for the love of God, stop trying to educate people who don't want to be educated.
The originators winning right now aren't the smartest ones - they're the ones taking consistent action every single day.
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TMP is presented by: Empower LO
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Proactivity in Loan Origination: Stop Obsessing Over Rates
In this episode of The MLO Project, hosts Frazier and Michael emphasize the importance of focusing on proactive, everyday actions over obsessing about fluctuating loan rates. They argue that industry success hinges on maintaining consistent communication with clients, having solid systems and processes in place, and focusing on long-term relationships rather than reacting to rate changes. Through lively discussion and practical advice, they advocate for a mindset shift towards creating a robust, dependable business strategy that remains effective regardless of market conditions.
00:00 Introduction and Welcome
00:29 Setting the Tone: Energy and Banter
01:10 Main Topic Introduction: Obsession Over Rates
03:05 The Importance of Consistent Business Practices
05:20 Proactive Communication with Clients
07:45 Systems and Processes: The Key to Success
17:34 Final Thoughts and Invitation for Debate
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In this episode of the MLO Project, hosts Frazier and Michael discuss the impact of media sensationalism, particularly focusing on a recent headline by HousingWire that inaccurately suggested that Equity Prime Mortgage (EPM) could no longer originate FHA loans. The hosts emphasize the importance of reading beyond headlines and understanding the broader implications of clickbait on both individual behavior and the mortgage industry. They also urge listeners to maintain focus on their roles in serving communities and promoting homeownership while being cautious of the distractions and manipulations often present in media and social media.
00:00 Introduction and Greetings
02:02 Current Events and Media Influence
03:24 The Role of Media in the Mortgage Industry
12:13 Case Study: HousingWire and EPM
23:46 The Importance of Personal Accountability
27:34 Conclusion and Call to Action
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
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In this episode of the MLO Project, Frazier and Michael dive into the importance of community in the mortgage industry and announce the launch of MLO Hub - a new platform designed specifically for mortgage professionals to connect, learn, and grow together.
The Community Problem
- Why Facebook groups aren't cutting it for professional growth
- The challenge of siloed communities in the mortgage industry
- How social media distractions hurt productivity
- The need for focused, professional spaces
Introducing MLO Hub
- A school-like community platform built specifically for mortgage professionals
- White-labeled solution that keeps everything mortgage-focused
- Available as a downloadable app (search "MLO Hub" in app stores)
- Multiple communities under one roof
Why Community Matters
The hosts share real examples of how meaningful connections at events like TAG led to:
- Business partnerships and office moves
- New client relationships
- Community launches and business pivots
- Game-changing conversations that wouldn't happen otherwise
The MLO Hub Difference
Unlike social media platforms, MLO Hub offers:
- Focused Intent - Everyone there wants to grow professionally
- Less Distraction - No political posts or cat videos
- Quality Control - Better moderation and member screening
- Industry-Specific - Built by and for mortgage professionals
- Multiple Communities - Easy access to various specialized groups
Next Steps
- Download MLO Hub - Search for it in the App Store or Google Play
- Join Early - Be one of the first members for potential perks
- Become a Launch Partner - Contact them if you're interested in hosting your own community
- Leave a Review - Help the podcast grow by rating and reviewing
Connect with the Hosts
- Email: mloproject@empowerlo.com
- Communities: joinhl4.com
- Feedback: They want to hear what content is valuable to you
Episode Stats
- Current podcast rating: 4.7-4.8 stars
- Monthly downloads: Over 1,000
- Episode count: 30+ episodes and growing
The MLO Project releases new episodes every Tuesday on all major podcast platforms.
Remember: This isn't about scarcity - there's room for everyone who wants to grow and contribute to the mortgage community. The goal is bringing like-minded professionals together in one focused space.
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Empowering Loan Officers with HighLevel CRM Solutions
In this episode of the MLO Project, hosts Frazier and Michael dive deep into the benefits of using HighLevel CRM for mortgage professionals. They discuss the value of HighLevel as a single platform for managing leads, marketing, and daily workflows, aiming to make it the number one CRM in the mortgage industry. They also introduce HL4 (HighLevel for Mortgage Pros), a comprehensive support community for loan officers using HighLevel, and share exciting announcements including partnerships, speaking engagements, and an invite-only mastermind event. The episode emphasizes the mission to empower loan officers with effective tools and support for growing their businesses.
00:00 Introduction and Welcome
00:57 Today's Topic: Go High Level
02:38 The Mission and Value of High Level
07:02 Community and Support for Loan Officers
18:38 Exciting Announcements and Future Plans
25:12 Conclusion and Final Thoughts
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TMP is presented by: Empower LO
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In this episode of the MLO Project, Michael and Frazier are joined by special guest Darren "DC" Copeland, owner and founder of Summit Lending. The discussion covers a range of topics including overcoming obstacles, the importance of being coachable, and leveraging AI and modern marketing tactics to stay ahead. DC shares his insights from over 22 years in the mortgage industry, emphasizing the need for discipline, planning, consistent efforts, and the importance of personal branding and online presence. He also highlights the diminishing middle ground in the industry, urging loan officers to go 'all in' or risk being left behind. This episode is an essential listen for loan officers looking to elevate their careers and stay competitive in an ever-evolving market.
00:00 Introduction and Banter
01:42 Meet the Guest: DC Darren Copeland
04:39 The Importance of Being Coachable
09:03 Consistency and Routine in the Mortgage Industry
13:41 Time Management and Goal Setting
16:43 The Importance of CRM and Data Management
18:02 Leveraging AI for Business Success
19:26 The Power of Reviews and Online Presence
20:04 Commitment to Business Growth
21:44 Adapting to Changing Buyer Journeys
23:51 Principles of Success and Marketing
28:56 Future Positioning and Vision
33:44 Final Thoughts and Takeaways
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In this episode of the MLO Project, hosts Frazier and Michael dive deep into the topic of failure. They share personal stories of significant setbacks, exploring how these experiences have shaped their professional lives and perspectives. Frazier recounts the collapse of his business relationships and the subsequent reputational damage that forced him to rebuild from the ground up. Similarly, Michael shares his experience of getting expelled from college and the life-changing effects it had. The episode underscores that while failure is a painful and inevitable part of the journey to success, it also serves as a unique catalyst for personal growth and transformation. The hosts emphasize the importance of not allowing the fear of failure to paralyze you and reiterate that true resilience lies in the ability to bounce back stronger.
00:00 Welcome to the MLO Project
00:47 Discussing Failure and Its Realities
02:51 Personal Stories of Failure
08:02 Lessons Learned and Moving Forward
27:40 Concluding Thoughts on Failure
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TMP is presented by: Empower LO
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In this episode of the MLO Project, Frazier and Michael discuss the importance of loan officers niching down to maximize their expertise and business opportunities. They hit on common misconceptions about limiting income potential by focusing on a niche market. They share personal experiences and insights on how becoming an expert in a specific area can lead to broader business opportunities and industry recognition.
Michael also touches on Empower LO's journey from being perceived as a general lead generation service to becoming the go-to experts in high-level CRM for mortgage professionals. This episode serves as a valuable guide for loan officers looking to overcome fears of specialization and highlights the magnetic effect of being an expert in a niche market.00:00 Introduction and Episode Overview
00:33 Welcoming the Co-Host
00:56 YouTube Presence and Struggles
01:39 The Importance of Niching Down
04:30 Expertise and Perception
13:55 Empower LO's Journey and Niching Strategy
27:21 Final Thoughts and Takeaways
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TMP is presented by: Empower LO
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In this episode of the MLO Project, hosts Frazier and Michael introduce exciting news about their new initiative, High Level for Mortgage Pros 2.0. The main discussion revolves around the top five essential marketing automations for mortgage professionals, emphasizing the importance of consistent follow-up and personalization. The five key automations include instant lead response, abandoned application reminders, pre-approval follow-up, Google review requests, and a long-term nurture sequence. The hosts highlight how these automations can help mortgage professionals stay consistent, save time, and effectively nurture leads, thereby improving conversion rates and customer satisfaction.
00:00 Introduction and Big Announcement Teaser
00:48 Revealing Mortgage Pros 2.0
02:04 Challenges with High Level in the Mortgage Industry
05:05 Today's Topic: CRMs and Automation
05:39 Top 5 Marketing Automations for Loan Officers
06:58 Automation #1: Instant Lead Response
11:01 Automation #2: Abandoned Application Reminders
16:40 Automation #3: Pre-Approval Follow-Up
22:36 Automation #4: Google Review Requests
28:48 Automation #5: Long-Term Nurture Sequence
35:23 Conclusion and Upcoming Webinar
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TMP is presented by: Empower LO
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In this episode of The MLO Project, Michael sits down with Chris Lamm—a mortgage veteran out of Redding, California—for a raw, real-world conversation about what it takes to thrive in this business over the long haul. Chris shares how he broke into the game at 17, how he weathered the 2008 crash, and what’s kept him leveling up ever since.
They dive into the gritty stuff—balancing work and family, the mental edge coaching provides, and why relationships still beat algorithms. Chris also unpacks how he’s using AI and tech to stay ahead without losing the human touch.
If you're serious about mastering the mortgage game—not just surviving the market but dominating it—this episode delivers the mindset, strategy, and honesty you need.
Connect with Chris on IG @itschrislamm
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In this episode of The MLO Project, Frazier and Michael discuss one of the most underutilized lead-gen strategies in the mortgage industry right now: webinars.
They dive into how mortgage pros are using webinars to go direct-to-consumer, generate warm leads, and build real authority—without cold calling or spending a fortune. With tools like HighLevel making automation and follow-up simple, this isn’t just theory—it’s working in the field.
They also preview an upcoming live webinar with Chelsea Gardner, who’s crushing it with Facebook ads and webinar funnels.
If you’re serious about building a scalable lead engine, this one’s for you.
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TMP is presented by: Empower LO
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In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game.
They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind.
They also dive into the future of AI-powered ad platforms—and how to win with a mix of paid and organic.
This is a must-listen for any mortgage pro trying to stay sharp in a shifting digital landscape.
00:00 Welcome to the MLO Project
01:55 Meet the Hosts: Frazier and Michael
02:42 Diving into Google Leads
04:26 The Evolution of Google Ads
15:30 The Impact of AI on Google Ads
19:26 Strategies for Effective Lead Conversion
24:49 Final Thoughts and Resources
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In this episode of The MLO Project, Frazier and Michael take a flamethrower to the myths holding mortgage pros back.
Think you need to wear a suit to be taken seriously? Wrong. Think only extroverts win? Nope. Think social media doesn't bring in deals? That’s outdated thinking.
This episode is about killing the cookie-cutter advice that’s still floating around and replacing it with what actually works—authenticity, creativity, and confidence in your own style. Whether you're brand new or a vet, it’s time to drop the myths and play your game.
00:00 Welcome to The Greatest Show on Earth
01:29 Debunking Myths in the Mortgage Industry
16:40 The Truth About Social Media and Business
26:11 Final Thoughts and Takeaways
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TMP is presented by: Empower LO
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In this episode of The MLO Project, Frazier and Michael get real about the shift happening in the mortgage industry—and what it means for your mindset.
They spotlight how newer loan officers, unchained from the “way it used to be,” are taking massive action and winning. Meanwhile, seasoned pros stuck in old habits are falling behind.
The hosts break down why mindset resets are no longer optional and how experienced LOs can pivot to stay relevant and competitive. They also reflect on lessons from the TAG event and the Green Zone live experience, sharing stories, strategies, and honest encouragement.
It’s a wake-up call: change is here. The only question is—are you adapting or holding yourself back?
Tune in and find out.
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TMP is presented by: Empower LO
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In this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption.
They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes to make tech stick in your company.
The hosts also drop practical advice on how to keep momentum, create peer accountability, and leverage online communities to fuel smarter usage.
Bonus: They spotlight the launch of The Green Zone Project—a playbook built for loan officers who want to build real systems and consistent success.
00:00 Introduction and Welcome
01:57 Challenges in Tech Adoption
04:05 Strategies for Successful Tech Adoption
04:56 The Role of Top Producers in Tech Adoption
11:35 Maximizing Tool Utilization
17:07 Community and Championing Tools
28:23 Conclusion and Book Promotion
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TMP is presented by: Empower LO
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In this episode of The MLO Project, Frazier and Michael recap their time at the TAG Conference in Atlanta—sharing big takeaways, personal reflections, and a few laughs along the way.
From standout moments with speakers like Dr. Jordan Peterson and Braden Shaw to real conversations about what’s working (and what’s not) in the mortgage industry, this one’s packed with insight. The hosts talk about why community and connection still matter more than ever, especially for new originators navigating today’s market.
Plus, don’t miss the announcement of their upcoming AI webinar and the launch of The Green Zone Project—a book every LO should have in their arsenal.
If you’re serious about growth, this episode hits different.
00:00 Introduction and Community Building
02:30 AI Webinar Announcement and Insights
05:33 The Green Zone Live Experience
12:07 Takeaways from the TAG Event
14:02 New Guard vs. Old Guard in Lending
14:53 Braden Shaw's Keynote on Social Media Growth
18:59 Valuable Insights from the Event
21:28 The New Guard in Business
22:52 Attracting Business vs. Chasing Agents
24:48 Community and Networking at Events
25:18 Mastering Communication: Lessons from Jordan Peterson
29:29 Understanding Obsession vs. Ambition
32:08 Shifting Focus in Social Interactions
35:23 Looking Ahead: Future Plans and Growth
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TMP is presented by: Empower LO
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In this high-energy episode of The MLO Project, Frazier and Michael "Hot Sauce" McAllister cut through the noise to reveal what actually separates elite loan officers from everyone else grinding it out in the mortgage trenches.
They break down the non-negotiable traits that every top producer shares—laser focus, decisive action without second-guessing, and communication skills that turn prospects into clients and clients into raving fans. But here's the kicker: it's not just about what they do, it's about what they don't do.
The best LOs have mastered the art of detachment—they stay above the drama, ignore the distractions, and refuse to get pulled into the chaos that derails average performers. They maintain crystal-clear vision on what matters and commit fully to their decisions instead of constantly pivoting.
Frazier and Hot Sauce emphasize that time and relationship management aren't just nice-to-haves—they're survival skills. The mortgage game rewards those who can ruthlessly prioritize and build genuine connections, not those who chase every shiny object or new strategy.
The bottom line? Success in this industry isn't about having the perfect CRM or the latest lead generation hack. It's about mastering these fundamental principles that most loan officers overlook while they're busy looking for shortcuts.
Stop chasing tools. Start building traits.
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TMP is presented by: Empower LO
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In this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators.
They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing aren’t optional anymore. Whether you’re trying to recruit top producers or nurture growth-minded talent, the message is clear: be real, be relevant, and build something worth joining.
Stick around for their take on why recording in-person changes the game.
00:00 Welcome to the MLO Project
00:26 Introduction to Fulcrum Studio
00:43 Recruiting and Supporting Forward-Thinking Loan Officers
02:09 The Importance of Articulating Value in Recruiting
05:09 Challenges in Recruiting and Retaining Talent
11:52 Leadership and Culture in the Mortgage Industry
15:18 Optimizing for Excellence: Attracting the Right Talent
15:59 Building a Winning Culture: The Importance of Mindset
17:09 The Pitfalls of Hiring the Wrong People
18:18 Cultivating Talent vs. Acquiring Talent
19:26 The 80/20 Rule in Loan Officer Recruitment
20:24 Different Strategies for Success: Yankees vs. Rays
23:09 The Importance of Being Real in Recruitment
28:11 Final Thoughts and Wrap-Up
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TMP is presented by: Empower LO
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In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market.
Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the power of storytelling to build trust and long-term advocates—not just one-time closings.
He shares his tactical playbook for hitting massive goals, growing your influence, and creating a career that’s aligned with who you are—not just what you do.
Hit play and get ready to take notes—this one’s loaded with real talk, real strategies, and real inspiration.
00:00 Introduction and Banter
01:25 Introducing the Special Guest: Brian Covey
02:42 Brian Covey's Career Journey and Insights
07:27 Strategies for Success in the Mortgage Industry
10:23 Tactical Approaches to Leadership and Recruitment
15:00 Content Strategy and Personal Branding
17:41 The Power of Reintroduction
18:11 Attracting the Right People
19:05 Definite Purpose and Content
20:07 Unique Value and Personal Branding
21:37 Building Relationships and Networks
25:15 Creating Advocates and Telling Stories
26:34 The KNOW Framework for Loan Officers
31:43 Final Thoughts and Wrap-Up
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In this episode of The MLO Project, Frazier and Michael welcome a special guest—Michael’s wife and business partner, Kimberlee McAllister—for a candid, funny, and insightful conversation about building a business and a marriage at the same time.
Together, they unpack what it’s like running Empower LO, navigating roles, boundaries, and balancing life in the fast-paced mortgage world. With backgrounds in both mortgage and real estate, Michael and Kimberlee share what’s worked, what’s flopped, and why communication and shared vision are non-negotiables.
And yes, you’ll hear about that Benihana night—because behind every strong couple in business is a hilarious story that keeps them grounded.
Hit play for real talk on love, leadership, and building something that lasts—together.
00:00 Introduction and Welcoming the Guest
01:06 Introducing Kimberlee McAllister
02:14 Discussing Family Dynamics in the Mortgage Industry
06:17 Kimberlee’s Role at Empower
08:43 Transitioning to a Business Partnership
15:21 The Importance of Industry Experience
22:08 Empathy and Experience in Recruitment
23:03 The Challenge of Transferring Industry Knowledge
23:33 Importance of Empathy and Understanding in the Industry
25:30 Balancing Work and Personal Life
27:55 Intentional Quality Time
28:46 Economic Conditions and Partnership Dynamics
33:50 Working with Family vs. Spouse
36:29 The 'No Reservations' Story
40:32 Final Thoughts and Farewell
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See It. Track It. Win It. The Power of Visualization in the Mortgage Game
In this high-energy episode of The MLO Project, Frazier and Michael break down a game-changing principle for originators: what gets visualized and tracked gets improved.
They dive into how using dashboards, tracking daily activities, and focusing on leading measures (the stuff you control) instead of just lagging results (like closed deals) can transform your business.
From gamification and leaderboards to the tools top producers use to stay accountable, this episode is packed with real talk and practical tips to help you show up, stay focused, and hit your goals.
Hit play and start treating your numbers like the scoreboard they are—because winners track what matters.
00:00 Introduction and Energy Setting
02:12 The Importance of Visualization in Success
06:31 Tracking Progress and Gamification
10:51 Leading vs. Lagging Measures
20:08 Proactive Strategies for Consistent Success
25:36 Conclusion and Call to Action
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In this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script.
They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny object syndrome sabotage results.
Their message? Marketing is an investment, not a lottery ticket. If you’re not doing your due diligence, blocking time to learn the system, and setting real expectations—you’re flushing cash.
They also crush the gym membership mentality—you can’t just buy the tool and expect results. You’ve got to use it with purpose.
Plus, stick around for a shout-out to the upcoming TAG event and why it’s a can’t-miss for LOs who want to grow with the right strategies (and the right people).
Hit play and learn how to stop wasting money—and start making marketing actually work for you.
00:00 Introduction and Banter
01:51 Today's Topic: Marketing Expenditures
04:16 Personal Experiences with Marketing Investments
07:17 The Importance of Treating Marketing as an Investment
14:21 Common Pitfalls and Lessons Learned
18:09 Reckless Spending and Marketing Mistakes
19:11 The Pitfalls of Overspending on Tools and Subscriptions
20:44 The Importance of Due Diligence and Vendor Contracts
23:37 Adoption Rates and Effective Tool Usage
25:42 Setting Constraints and Avoiding the Gym Membership Mentality
32:43 Final Thoughts and Upcoming Events
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In this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today.
They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their own experiences, they show how HighLevel streamlines operations, elevates marketing, and drives serious cost savings.
Thinking about making the switch? They also offer key advice: don’t go it alone—leveraging agency support is critical to unlock everything HighLevel can do for your business.
Hit play and find out why HighLevel isn’t just another CRM—it’s a full-blown growth engine.
Takeaways
- The platform offers extensive marketing and communication tools.
- Loan officers should avoid using HighLevel alone without support.
- HighLevel is easier to use than other CRMs like Salesforce.
- The platform integrates various marketing tools into one system.
- HighLevel's community support is unmatched in the mortgage industry.
- High Level allows for significant cost savings compared to traditional CRMs.
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AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it.
They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to building custom GPTs for creating content that actually sounds human and connects.
The key? Consistency, clarity, and adapting your voice—not letting AI sound like a robot. If you’re serious about staying relevant in today’s market, you need to know how to use these tools to your advantage.
Hit play and learn how to leverage AI the right way—before your competition beats you to it.
Takeaways:
- Loan officers need to understand AI's capabilities for effective use.
- Conversational AI improves the quality of outputs.
- Consistency in content creation is crucial for success.
- Effective AI use can save time and enhance productivity.
- Understanding your audience is key to effective AI prompts.
Chapters:
00:00 Introduction to AI in Content Creation
02:51 Understanding AI's Role in the Mortgage Industry
05:48 Effective AI Prompting Techniques
09:12 Building Custom GPTs for Content Generation
11:51 Creating Conversational AI for Better Outputs
14:58 Leveraging AI for Consistent Content Creation
17:59 The Process of Creating Custom GPTs
21:10 The Importance of Consistency in Content Creation
23:55 Future of AI in Content Marketing
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In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.
They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market.
It's not about chasing leads—it’s about building relationships.
Stick around for details on an upcoming webinar where they’ll go even deeper on these strategies.
Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins.
Links:
Register for the Elite Webinar
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Key Takeaways:
- The consumer journey is no longer linear; marketing must adapt.
- Creating a pre-funnel ecosystem is essential for engagement.
- Understanding consumer barriers can improve marketing strategies.
- Social media platforms are crucial for building community.
- YouTube is a powerful tool for reaching potential clients.
- Building trust is key to successful client relationships.
- Loan officers must nurture leads before they are ready to buy.
Chapters:
00:00 Introduction and Acknowledgments
02:51 The Importance of Consumer Journey
05:46 Creating a Pre-Funnel Ecosystem
08:50 Understanding Consumer Barriers
12:08 Leveraging Social Media for Engagement
14:59 Building Trust and Authority
18:03 The Role of YouTube in Marketing
20:55 Final Thoughts and Webinar Promotion
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In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven mortgage business.
Bryce shares how he went all-in during the COVID years by doubling down on agent relationships, mastering proactive communication, and building a repeatable, high-trust process that delivers results.
He also opens up about his leadership approach—personal development, real coaching, and helping his team define and reach their “desired future.”
Whether you’re a new LO or a veteran looking to level up, this episode is packed with real strategies and insights.
Hit play to learn from one of the best—and find out how to connect with Bryce for personalized consultation.
00:00 Introduction and Guest Welcome
00:45 Bryce's Podcast Experience
01:15 Impressive Loan Numbers
02:35 Bryce's Journey into the Mortgage Industry
05:00 Building Relationships During COVID
09:51 Cold Calling and Face-to-Face Meetings
17:39 Coaching and Team Development
18:55 Core Activities and Leadership Differences
19:39 Success Pillars and Self-Discovery
20:36 VIP Coaching and Real Estate Focus
21:57 New Aged Leadership Approach
28:17 Operational Strategies and Systems
29:44 Balancing Customer Experience and Efficiency
30:39 Proactive Communication and System Design
37:35 Leadership and Personal Development
40:37 Coaching and Consulting Services
Bryce Instagram: @bryce_gonser
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In this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted.
But here’s the catch—automation can’t replace connection. The hosts explore how to keep the human touch while using AI to scale smarter, not just faster.
They also look ahead at where AI is taking mortgage services and why adapting early will give you the edge. Plus, a reminder that no one has to do it alone—this episode is a call to build a collaborative community that learns, shares, and grows together.
Hit play and find out how to stay relevant, stand out, and use AI without losing the personal edge that actually closes deals.
Takeaways
- AI is becoming a significant part of the mortgage industry.
- Understanding how to use AI tools is crucial for loan officers.
- AI agents can enhance lead generation and consumer engagement.
- Maintaining a human touch is essential in AI interactions.
- The technology is not perfect; it requires strategic implementation.
- Loan officers must adapt to stay competitive in the evolving market.
- Continuous learning and adaptation are necessary to leverage AI effectively.
Chapters
00:00 Welcome to the MLO Project
02:10 The Rise of AI in the Mortgage Industry
04:18 Understanding AI Agents
08:04 Implementing AI in Lead Generation
11:31 The Role of AI in Consumer Engagement
15:43 Navigating AI Limitations
18:50 The Future of AI in Mortgage Services
22:18 Building a Collaborative Community
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In this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it.
They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’s not just about getting leads—it’s about speed, follow-up, and disciplined execution.
Packed with real-world success stories and no-fluff insights, this episode delivers actionable strategies to help you stop burning leads and start closing more deals.
Hit play and level up your lead game.
Takeaways
- Internet leads require a different approach than traditional referrals.
- Setting the right expectations is crucial for success with internet leads.
- Speed to lead is essential for capturing potential clients.
- Complacency can lead to neglecting important processes in lead management.
- Success in lead generation often involves doing the boring work consistently.
- Building trust with internet leads takes time and effort.
- Understanding the consumer's mindset is key to effective communication.
- Having a visual pipeline helps track the lead conversion process.
- The first goal with internet leads should be to get an application.
- It's important to learn from successful peers in the industry.
00:00 Welcome to the MLO Project
03:18 Understanding Internet Leads
11:51 Client Success Stories
20:55 The Importance of Process
30:13 Key Takeaways for Internet Leads
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Are you playing the game, or are you letting the game play you? Rocket’s acquisition of Redfin isn’t just big news—it’s a heaping dose of reality.
In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competition is heating up, and those who fail to innovate will get left behind.
They also introduce Empower LO, their Facebook group for mortgage pros, and invite listeners to join their open office hours for high-level Q&A.
The market is evolving—are you? Hit play and start adapting today.
00:00 Welcome to the Podcast
00:56 Upcoming Open Office Hours
03:09 Rocket Acquires Redfin: Initial Reactions
04:12 Rocket's Evolution and Market Strategy
07:53 Implications for Brokers and Loan Officers
10:43 Disruption in the Mortgage Industry
16:08 Final Thoughts and Community Engagement
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Too many people try to fit in when standing out is what makes you unstoppable.
In this episode of The MLO Project, Frazier and Michael McAllister dive into the power of embracing your differences, inspired by Jonathan Haddad’s session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they’re not flaws. They’re your edge.
They share personal stories, including experiences with autism in their families, and how leaning into authenticity leads to personal and professional success. It’s not about fixing yourself—it’s about playing to your strengths and finding smart ways to navigate challenges.
The world rewards realness, not perfection. Hit play and start embracing what makes you different.
00:00 Welcome and Introduction
01:09 Embracing Quirks and Differences
02:25 Personal Stories of Neurodivergence
05:16 Famous Examples of Neurodivergence
08:03 The Importance of Authenticity
15:48 Leaning into Your Strengths
22:56 Conclusion and Wrap-Up
Connect with Jonathon Haddad on LinkedIn
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The MLO Project is sponsored by Empower LO
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Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible.
In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients.
Jen gets real about the ups and downs of the industry and shares why taking control, building genuine relationships, and creating a balanced partnership with agents is the key to long-term success.
If you’re looking for creative, strategic ways to stay profitable and resilient, this episode is a must-listen. Hit play and learn from one of the best.
00:00 Introduction and Meeting Jen Conley
00:35 Jen Conley's Background and Heritage
01:48 Challenges and Strategies in 2024
02:55 Consumer Direct Marketing and Lead Conversion
06:05 Training and Supporting Agents
12:23 Emotional Impact of Home Ownership
19:44 Business Models and Market Realities
22:17 Recognizing Market Shifts Early
23:16 The NAR Settlement and Agent Awareness
24:12 Challenges with DOJ and Agent Reactions
25:28 Contrarian Approach to Business
26:42 The Power of Storytelling in Radio
28:19 Client Success Stories
33:37 Marketing Strategies for 2025
39:19 Concluding Thoughts and Future Outlook
TMP is presented by: Empower LO
Connect with us at mloproject@empowerlo.com
How to connect with Jen Conley
jen@homeloansbyjen.com
Insta: @_homeloanabyjen
Radio spots:
www.wkkj.com
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Texting your leads and clients? You better know the rules.
In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.
Too many LOs are winging it when it comes to text marketing—don’t be one of them. Learn the right way to leverage messaging while protecting yourself and your business.
Hit play and get compliant before it’s too late.
00:00 Introduction to TCPA and A2P Compliance
02:18 Understanding TCPA: History and Importance
06:01 A2P Messaging: What You Need to Know
12:09 Navigating A2P Registration Challenges
18:16 Key Takeaways for Loan Officers on Texting Compliance
19:41 TCPA Regulations: What You Must Know
25:33 The Impact of Non-Compliance and Industry Responsibility
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See how Empower LO can boost your growth as your ALL-IN-ONE Marketing Partner. Schedule a demo at empowerlo.com
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UWM just shook up the wholesale platform game, and we are going to talk about it.
In this episode of The MLO Project, Frazier, and Michael dive into UWM’s big partnership with Sphere LOS and what it really means for mortgage brokers.
They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms, what this means for competition in the market, and whether this shift is a win or a risk for LOs. Plus, they zoom out to discuss the bigger picture—how mortgage tech is evolving and what it means for the retail side of the industry.
00:00 Introduction and Podcast Banter
00:58 Big Industry Announcement: UWM and Sphere LOS Partnership
02:11 Details and Reactions to the UWM Announcement
07:02 Concerns and Speculations from Loan Originators
17:46 Impact on the Mortgage Industry and Competition
32:16 Closing Thoughts and Listener Engagement
ARIVE
Sphere LOS
Connect with us at themloproject@empowerlo.com
See how Empower LO can boost your growth as your ALL-IN-ONE Marketing Partner. Schedule a demo at empowerlo.com
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The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG.
In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way around.
Here’s the truth: Your CRM won’t save you. Your plan will. They’ll show you how to stop overcomplicating things, set clear non-negotiables, and make your CRM work FOR you.
Automation won’t build your business—but learning your CRM will. Tune in and level up!
00:00 Introduction to the Hottest Mortgage Podcast
00:39 Why Your CRM Sucks
01:24 Common Misconceptions About CRMs
03:27 Choosing the Right CRM for Your Needs
06:09 The Importance of Learning Your CRM
10:32 Simplifying Your CRM Usage
13:33 The Role of Automation in CRMs
15:49 Scalability and Community Support
22:06 Conclusion and Final Thoughts
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RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project, Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think.
Frazier’s been in the trenches as a former mortgage company co-owner and compliance consultant, and he knows how this game is played. Michael and Frazier unpack what RESPA really means for your business, the landmines smaller lenders face, and how to market without stepping into a legal mess.
If you’re in the mortgage world, you need to understand this stuff. Stay smart, stay compliant, and keep winning. Let’s get into it.
00:00 Welcome and Introductions
00:27 Discussing the LinkedIn Article
01:39 The Impact of RESPA Reform
04:30 Examples of RESPA Compliance Issues
17:42 The Role of CMOs in RESPA Compliance
26:05 Final Thoughts and Conclusion
Read Greg's Linkedin Article
Connect with Greg on LinkedIn
Connect with us at mloproject@empowerlo.com
Go to OriginatorGrowth.com to become part of the community.
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Grant Cardone. The 10X Rule. Love him or hate him, there’s no denying the dude sparks reactions. In this episode of The MLO Project, Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much.
Success isn’t about who says it but what you take from it. The best lessons often come from unexpected places (even people you don’t vibe with). This episode is all about staying open, grabbing what works, and ditching what doesn’t. Growth isn’t about agreeing with everything but finding what moves the needle. Let’s talk about it.
00:00 Introduction and Welcome
01:06 Today's Topic: The 10X Rule by Grant Cardone
02:41 Personal Experiences with the 10X Rule
05:02 Dealing with Criticism and Hate Mail
08:31 The Value of Learning from Everyone
19:35 Final Thoughts and Takeaways
Connect with us at mloproject@empowerlo.com
Go to OriginatorGrowth.com to become part of the community.
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In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches.
In this episode, we’re breaking down why content that actually connects beats outdated sales tactics every time. You’ll learn how to use data the right way—to drive real business, not just look busy. Plus, we want your feedback! Drop your thoughts and let’s make this podcast exactly what YOU need hear.
00:00 Welcome to the MLO Project
00:56 Podcast Vision and Style
02:00 Guest Preparation and Expectations
03:09 Diving into Industry Trends
04:28 Social Media and Industry Perception
09:36 Effective Social Media Strategies
19:56 Analyzing Industry Data
25:25 Closing Thoughts and Future Episodes
Michael's HousingWire Article
Connect with us at mloproject@empowerlo.com
Go to OriginatorGrowth.com to become part of the community.
Stop talking about rate and cost because consumers don't care about cheaper as much as they care about value! On this episode, I go over my PAL framework and how you can interrupt the pattern with this prospect conversation strategy.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Jimmy Hobson at UMortgage
Event: Next Level Live
Dream 100: Apply Today!
Subscribe to the LFG! Newsletter
Create an unfair advantage by taking the opportunity to do what most of your competitors will do; personal and professional investment. The market may be tough, and there are no guarantees. But one thing I can guarantee is that not investing in yourself and inaction will almost lead to certain failures.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Jackie Dunlap, President & Trainer at The Mortgage Calculator
Buy this Book: Selling in a Crisis Book - Jeb Blount
And this Book, too: Motivation Myth
TAG 2023: FREE VIP Tickets
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Negative self-talk is the fast track to failureville my friends. You need to make sure your mindset is one of expecting to win, choosing what's hard and surrounding yourself with other winners.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Brian Vieaux, President of FinLocker
Buy this Book: Selling in a Crisis Book - Jeb Blount
TAG 2023: FREE VIP Tickets
Subscribe to the LFG! Newsletter
I'm sorry, but nobody is coming to save you. You can't wallow on the bad breaks and the challenges, but instead focus on what you can do RIGHT NOW to help your business. In this episode we focus on being in the moment, taking action now, gaining perspective and accepting responsibility for your life and where you want to go.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: David Paul Koch of Iron Bank Mortgage powered by UMortgage
Buy this Book: Selling in a Crisis Book - Jeb Blount
Subscribe to the LFG! Newsletter
On this episode EPM President & CEO Eddy Perez joins Frazier to talk about EPM's new event TAG and what The American Gift means to him in 2023.
Presented by: leadpops Event Registration: TAG 2023
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Kerry Cole @ EPM Wholesale
Newsletter: LFG!
When business is abundant the lines get blurred between top producers and those who are mediocre. Units are units and volume is volume. But when the market contracts mediocrity gets exposed and this is where the real top producers stand out.
But what makes top producers head and shoulders above the rest? Listen to this episode to find out.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Chasity Graff @ LA Lending
Buy this Book: Selling in a Crisis Book - Jeb Blount
Newsletter: LFG!
2020 and 2021 were years of abundance, but now is a market built for the strong loan originator. In this episode Frazier will be highlight Jeb Blount's new book Selling in a Crisis as it related to selling in this bear market.
Rise & Survive is about separating the strong from the weak.
Presented by: leadpops
Podcast Partners: Lender Price & Next Level Loan Officers
Celebrity Introduction: Fredo Rivera of RDT Mortgage
Buy this Book: Selling in a Crisis Book - Jeb Blount
Newsletter: LFG!
The REAL Podcast is presented by leadpops.
On this episode Dawar Alimi, CEO of Lender Price, joins me to talk about how your legacy tech could end up putting you in a Southwest Airlines type of failure. Dawar also talks about how 2023 will decide winners and losers, along with how a perfect solution is never perfect until you work hand in hand with your clients.
Takeaways:
2022 was a tough year for a lot in our industry, but 2023 will determine who is positioned for the long-term.
You may think everyone knows what you do and your value prop, but in reality they don’t.
Once you have one success, you will find that you will get others. You may think you have the perfection solution, but only by working directly with partners will you understand what is missing.
You never want to use the term “customers” with credit unions.
Pricing Engines were introduced in the mid-90s.
The bill will eventually come due when you continue to put off updating your legacy systems.
You need to know what to do to embrace technology in 2023.
Quotes
“I think 2023 will be the year that determines who the winners and losers are.”
“The hardest thing for us to do was to get the first large bank.”
“We thought that we had an end to end product that satisfied everything that these large institutions needed from a pricing engine. We quickly found out that there was so many things that were missing.”
“When you’re a startup, you think you have everything until you start working with your first big client and then you get humbled.”
“The largest credit union in the nation uses our solution.”
“When your tech is legacy, it is what it is.”
“If you continue to wait and don’t have a plan to update your technology, then at some point in time you are going to be Southwest.”
“Lead with optimism.”
Go to LenderPrice.com for more information.
Shout out to Next Level Loan Officers for being a great partner of the podcast.
On this episode we continue the Leading Lenders series with Dawar Alimi of Lender Price, where we talk about the evolution of technology in the mortgage industry. Dawar discusses why legacy services can't compete with more agile solutions and why R&D should be a part of every vendors strategy.
Key Takeaways:
You’re not really cloud unless you were designed for the cloud.
Most tech projects fail simply because the implementation piece is largely ignored.
Legacy systems are not as resilient as those build on modern architectures.
Moving from the data center to AWS does not mean you are a cloud solution.
The people cost is driving automation, AI, and machine learning.
On this episode Frazier talks about what LOs need to do to set proper expectations with Lead Generation. Frazier talks about the mistakes LOs make and where they can find success with Lead Generation.
LeadPops Webinar: https://frazier.link/leadpops-webby
Join my Text Community: (404) 924-8825
This webinar is presented by: LeadPops
Podcast Partners: Lender Price, Victorian Finance, and Next Level Loan Officers
On this episode Frazier talks about why your renter memes are missing the mark and could actually be hurting your brand. Frazier goes into how you can be effective with your rent vs buy content that will lead to having conversations with prospects.
Shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!
On this episode best selling author, entrepreneur, speaker, sales & marketing expert, Chris Smith joins me to talk about the 2nd edition of his world famous marketing book, The Conversion Code.
This book was the bible for my consumer direct marketing and I can tell you that it was gold!
Make sure to listen to the full episode for your chance to win a Free copy. I am already three chapters in and I can tell you will want this book!
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
M good friend Julian Sado, EVP of Learning & Development at EPM joins me for a nice and candid conversation about neuroscience, having a mindset of change, and not falling into the sheep mentality. Learn why this is the best year ever for opportunity.
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
On this episode, Brianna Harris, CEO of EAT Social Marketing joins Frazier to talk about creating marketing content for Loan Officers that actually works. Brianna dives deep into her process to help Loan Officers cultivate content that will create engagement and authenticity to their audiences.
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
Today I am throwing on a replay of a next level call I did from earlier in the week where I talk about the new era of social marketing and whether you should or shouldn’t hire a social media coach.
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
On this episode we have the mortgage wrap replay with Shane Kidwell where we talk about why this is the best time for Loan Officers who want to go all-in on building a booming business during a busted market.
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
On this episode I am excited to have Dan Rawitch join me to talk about the markets, where rates are probably going, and what loan officers should do about it. You will NOT want to miss this one.
Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!
On his episode, Frazier discusses the REAL reason why some lenders and loan officers are failing in this new market. It has everything to do with your brain!
On this episode of the Real Estate and Lending Podcast, we talk about how Zillow's shuttering of their iBuyer program is a GREAT opportunity for Real Estate & Mortgage professionals.
On this episode, CEO of NEXA Mortgage, Mike Kortas joins Jason Frazier to talk about genesis of NEXA Mortgage and how they have become the fastest growing brokerage in the country.
Welcome to the very first episode of the Mortgage Interrupt podcast. MIP is focused on being a FUN disruptive force in the world of mortgage marketing, sales, and technology. With a heavy dose of Real Talk, episodes will include interviews with industry influencers, marketers, innovators, new tech, social media, and commentary. Mortgage Interrupt is a proud member of the REAL Disrupt Podcast collaborative.
On this episode Kevin Ducey, President of Whiteboard CRM, joins Jason Frazier to have a Real Talk session about mortgage CRMs.
On this episode Jason Frazier continues his DotCom Secrets Series, covering Russell Brunson's book, DotCom Secrets. This episode covers Secret #2, Hook, Story, Offer.
On this episode Jason Frazier starts a new series on Russell Brunson's DotCom Secrets Book Update. Frazier covers the Sales Funnel and what the Secret Formula that Russell Brunson uses to create a high performing sales funnel.
On this episode Jason Frazier talks about the Blog Article that everyone in the industry should be doing right to drive local traffic to their website and get massive social media reach.
If you are a Loan Officer who is uncomfortable doing video, isn't sold on using video, or wants to grow their brand/business in their local market then this interview is for you.
Alan Christian of the Alan Christian Mortgage Team joins Jason Frazier to talk about how he has used Video to grow his brand and business locally. Alan will talk about.
✔️ Executing on what you learn
✔️ Going all-in on video from scratch
✔️ Growing your brand in your local market
✔️ Growing your business by DOING
On this episode of Marketing Interrupt, Steven Cooley, founder of Art Vs Math joins me to talk about how customer service and marketing go hand in hand. Steve discusses how companies can leverage customer service to stand out in a commoditized industry like ours.
In this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.
On this episode of Marketing Interrupt we are talking all about leads and why most MLOs are asking the wrong questions. I see the questions and the posts all the time about where to get leads and what to expect for conversions. The problem is none of that matters without covering the basics about lead generation.
On this episode of the Marketing Interrupt Podcast Shondell Varcianna, Founder of Varci Media, joins Jason Frazier to talk about being hyper-focused with your content. We discuss writing content for a particular niche, the importance of having a content strategy, being consistent, and only publishing content that speaks to your target audience.
On this episode of the Marketing Interrupt Podcast, I will give you my Quick & Complete guide to repurposing your content. I will go into repurposing your greatest hits and repurposing content to different channels. Make sure to download the guide mentioned in the episode!
Host: Jason Frazier
On this episode I talk about how we will have a New Normal and that consumer behavior will change. Your business will need to adapt to whatever the marketplace evolves into. Doesn't mean we are starting from scratch, but it does mean that you will need to be ready for change. I discuss what this means for Loan Officers and Real Estate Agents.
On this episode my good friend and President of FinLocker, Brian Vieaux, joins me to discuss the importance of Loan Originators getting to the consumer first. We also talk about how with COVID-19, FinLocker is in the perfect position to help Originators add value up front, stay in front of prospects, and offer customer lifetime value.
On this episode Neel Dhingra joins Jason Frazier to talk about the type of messaging and content that Loan Officers should be putting out to be successful in the era of COVID-19.
Join Jason Frazier and Andrew Pawlak for Episode 2 of M3 as they discuss the "10 Mortgage Marketing Commandments for 2020."
In this episode Jason Frazier interviews Author, Keynote Speaker, and Marketing Expert Carlos Gil about how you should be putting Humans over Brand in your Marketing. We will also discuss his book, The End of Marketing, which I feel is the most important marketing book for our industry at this time.
In this episode of Marketing Interrupt, I talk to my good friend and rockstar REALTOR, Barb Betts, to get her advice, perspective, and expertise about what is happening in the Real Estate space.
This will be great info for both RE Agents AND MLOs as we go through these uncharted waters together.
In this special episode, Jason Frazier talks about how to approach your marketing during this unprecedented times. I answer the most pressing questions from Loan Officers and Agents from some of the top industry Facebook Groups.
Should I run Facebook Ads?
What if I meet with clients?
What kind of marketing should I be doing?
Should I change my messaging?
Should I stop marketing all together?
All of these questions and more are covered in this episode.
On this episode of the Marketing Interrupt Podcast, Jason Frazier discusses how he was able to get connected with Tony Robbins all from the power of Social Media and relationships.
In Episode 1 of M3, Jason Frazier and Andrew Pawlak talk about the importance of Loan Officers having control of their brand and customer database. We also take questions Live from the audience that includes pillar and micro content, podcasting, SEO, and a few other marketing topics.
M3 - Mortgage Marketing Mastery is a monthly Live show dedicated to helping loan originators be successful with their mortgage marketing. Part of each episode includes a marketing AMA to tackles questions LIVE from the viewers.
M3 features Jason Frazier & Andrew Pawlak and is presented by CF Wholesale & Leadpops.
If you are interested in participating in future episodes of M3 you ❗️MUST❗️subscribe using the path below. Only those that join the Zoom show will be able to ask questions.
➡️ https://rebrand.ly/m3-live
If you would like to just watch M3 Live, then you will need to be a member of the Mortgage X Mastermind Facebook Group.
➡️ Facebook.com/groups/mortgagex
In this episode Jason Frazier discusses what the subscription economy is, why we will see more of it in the high price items like housing, and the importance of articulating your value prop to reach the consumer.
In this episode Gary Vaynerchuk delivers a keynote at AIME Fuse talking about the current state of their industry and how they can start leveraging the internet to elevate their personal brands. He gets into tactical strategies about which platforms to be on, what to talk about, and how active you should be on social media in order to get the most value out of your efforts
On this episode of the Shred X Podcast we talk about the importance of keeping a copy of your database, spending time on the people you know, and making time to invest in your business.
On this episode, Floify Founder & CEO Dave Sims joins me to takes me behind the why and the how of Floify's digital mortgage solution.
On this episode of Marketing Interrupt, PRMG CMO Paul Lucido hosts a Live Panel Discussion in Las Vegas about video marketing in the mortgage industry. Joining the panel is National Mortgage Professional Magazine founder Andrew Berman, PRMG Chief Lending Officer Kevin Peranio, Shred Media's Josh Pitts and Mortgage X's Jason Frazier. We talk about being comfortable with video, how to get started, using video to build awareness, and getting to the consumer first.
Author, Housing Expert, Author and Doctor, Greg Charlop joins Jason Frazier on this episode of the Shred X Podcast. On this episode Dr. Greg joins Jason Frazier to talk about his love of PropTech, RE Investing, his new book and his journey from physician to Real Estate.
On this episode of the Marketing Interrupt Podcast, Realtor Jason Cassity, joins Jason Frazier & Josh Pitts to talk about how he is capitalizing on the iBuyer trend by offering his own tool as a value add to his clients. Jason goes into how the agents should be focused on looking for opportunity in market changes as opposed to fighting against consumer attention.
Jason Cassity is a Real Estate agent for Compass and is the founder of The Cassity Team in San Diego California. https://www.thecassityteam.com/
On this episode we are brining you five interviews from the California MBA Mortgage Innovators conference. Joining me for Part One is Ginger Bell of the Mortgage List, Dave Save of Mortgage Coach, Brent Chandler of FormFree, Brian Vieaux of FinLocker, and Scott Harris of SocialSurvey.
On this episode of the Shred Marketer Podcast join Jason Frazier & Josh Pitts as they discuss what they learned from Inman Connect Las Vegas as it relates to Zillow and the Mortgage Industry with topics such as:
☑️ Zillow Reviews
☑️ Giving more data to Zillow
☑️ Paying Zillow for leads
☑️ Partnering with Agents for Zillow Co-Marketing
Learn what we heard directly from Zillow's CEO Rich Barton about Zillow's end game and vision. The punchline is that Zillow wants to be the only stop for the consumer, and mortgage pros better take a hard look at turning off the traffic and funding they are freely giving Big Z.
Live from Inman Connect in Las Vegas, Chris Sauerzopf of World Class Title and Dustin Brohm of the Massive Agent Podcast joins Jason Frazier to talk about how the Real Estate Industry is losing $50 million dollars a month to wire fraud and NOBODY is talking about it. This is a Real Talk episode going deep into this topic and what it says about the state of our industry.
On this episode of the Shred Marketer Podcast, Megan Anderson of MBS Highway joins me to talk about how getting over the fear of doing video can 10x your strategy of building awareness of your brand. Megan talks about getting over her fear of talking to people and how that has changed her career path. Megan also goes into tips to getting started with video without overthinking it.
On this episode Cody Martens joins Jason Frazier to talk about why the BEST thing top agents do to build a successful business is to focus on marketing to their database. Cody shares his tips and tricks for effective database marketing along with helping new agents start off on the right foot.
Introducing the newly rebranded Shred Marketer Podcast! On this episode Josh Pitts joins Jason Frazier to get real about lazy and negative ways to market your brand. Namely those that latch onto a natural disaster to promote their services. Hear about the pitfalls of using this tactic that could be detrimental to your brand.
On this episode we go back to 2017 with Neil Mathweg of the Onion Juice Podcast (Now Agent Rise Podcast) to talk about being a Brand and NOT a commodity. Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Today we talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust.
On this episode the Chris Ward and Sean McKenna join me to talk about their Alexa Skill and voice platform, SoundUp. We go into how easy it is to start a Flash Briefing using their service, along with how to get started. We also talk about the rise of Alexa Skills in Real Estate and how voice technology continues its upward trend.
AMP LIVE! On this episode I am live from Atlantic City, NJ talking about why we shouldn't be focused on chasing business, a quick take on Mortgage Mastermind, AIME's Broker All-Star event and why whoever is closest to the consumer will win.
On episode 44 of the Agent Marketer Podcast, National Speaker and Amazon Best Seller Dan Smith joins me to talk about the power and strategy of Social Proof. This episode is from a session Dan spoke at, during my Marketing Interrupt virtual conference last year. Listen to Dan as he explains how social proof can make all the difference in your business and how it can unlock professional opportunities that were not present before.
On this episode of the Agent Market Podcast, Josh Pitts, founder of Shred Media joins me to talk about how he built his brand in less than 10 months with consistency and drive. Josh will get into how he started with his brand, what MLOs need to focus on when building their brand, and how being comfortable with being uncomfortable is the key to getting out of your own head.
Jas Takhar, #3 Real Estate team at Royal LePage in Canada, host of the REC Experience Podcast, and founding member of the industry syndicate joins me on episode 2 of my "Meet the Syndicate" series. Listen as Jas talks about focusing on his personal education by learning from the clues that other successful entrepreneurs leave behind. Learn how Jas utilizes today's tech and media to grow his business and create a media first real estate brand.
On this episode of Shred Media's Agent Marketer Podcast, I record Live on Facebook to chat with my audience about why getting to the consumer first must be your ONLY focus, especially for Loan Officers. We also talk about why the most human company will win and what tactics to use to grab the modern consumers attention.
On this episode Demian Ross shares his journey creating 300 videos in 300 days. This is an amazing episode for MLOs and Agents who want to build top of mind awareness with video. We also go deeper into consistency, brand building, being real authentic as opposed to fake authentic, and where your focus should be with your content.
On this episode of the Agent Marketer Podcast Danny Horanyi of Caliber Home Loans joins Josh Pitts and I to talk about how loan officers need to stop complaining and start focusing on generating business. Frazier also talks about how Shred Media and the Agent Marketer has teamed up to inspire and motivate the next generation of top producers with a roadmap to success.
In this episode I talk to David Tal, founder of Agentology, about how his company is helping agents and soon to be loan officers, convert leads at a higher rate with tactical nurturing. David talks about the money being left on the table with un-contacted leads and gives a look at some new features that you will hear HERE first!
In this episode we have a crossover episode with David Greenspan's Mindshare Podcast, where 5 Real Estate Marketers come together to talk tactics. We cover the hot topics in Real Estate marketing including branding, Instagram, Video, Voice, Content Creation, Facebook Ads, and of course Mindshare.
Recorded live in Scottsdale, Arizona we have Chelsea Peitz of Voice of Social Sales, David Greenspan of the Mindshare Podcast, Travis Thom of Elevated REM, Dustin Brohm of the Massive Agent Podcast and Frazier of the Agent Marketer.
Learn more about Frazier and the Agent Marketer by going to AgentMarketerPodcast.com
In this episode I talk about the enormous opportunity Agents and Loan Officers have with Alexa Flash Briefings. I talk about the tools I use and "the why" behind it. One thing I always get asked is an example of what a flash briefing sounds like, so you will hear a mashup of flash briefings that I have done this past month to get a real world look into the type of content you can do.
My good friend Jake Fehling, VP of Marketing at Movement Mortgage, joins me to talk marketing. In this episode we talk about personal branding, being custom, being personalized and advice to industry professionals on what they need to focus on in 2019.
In this special series of the Agent Marketer Podcast, I will be interviewing the hosts of all the awesome shows of the Industry Syndicate. On Episode 1, Phil Crawford, host of the Voice of Appraisal Podcast joins me to talk about being an appraiser, radio host, and running the #1 appraisal podcast in the country. Phil making the appraisal game sexy again! You will not want to miss this special episode.
Podcasts are now being consumed by over 50% of the U.S. population for the first time ever. Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent. In this episode my friend Michele Bellisari joins me to talk about podcasting tips, tricks and tactics. She recently attended Podfest in Orlando and she gives us her biggest takeaways.
In this episode I will go over my "Be a Giver, Not a Taker (BAGNAT) formula so you can create a strong referral relationship. I will go over my 3 Key parts of the formula and give you a step by step script on how MLOs can attract agents with a cold email. Mention to HousingWire, the Industry Syndicate, Neil Mathweg, SoundUp, and Audible.
In episode 31 of Wise Agent's Agent Marketer Podcast, I talk about the best practices to use in create the perfect blog post that help drive traffic to your website and keep consumers engaged with your content. Learn the secrets that other top brands use to educate and bring value to their customer base.
In this episode, my good friend, podcaster, and founding member of the Industry Syndicate, Phil Treadwell, joins me to talk about podcasting, marketing, HousingWire, focus, and the one marketing tactic that Loan Officers should execute on in 2019.
In this special edition of the Agent Marketer Podcast, I talk about the video clip that the whole industry is talking about. Gary Vaynerchuk believes that owning a home should not be a given when it comes to the American Dream. Is he right? Is he wrong? Just like with anything it is all about context and perspective. Find out why I disagree with others that he is stabbing out industry in the back, and that at his Agent 2021 conference, he said the EXACT same thing.
On this episode we go waaaaay back. I did on Real Estate Live now in 2016, where I took questions about Facebook ads, advice for new agents, Snapchat, social media contests, being the digital mayor, consumer experience, learning new platforms, outsourcing your marketing, and being authentic. See how marketing advice and tactics from 2016 are still relevant today.
On this episode of The Agent Marketer Podcast, we talk about a bold statement that Compass CEO, Robert Reffkin made on stage at ICNY that brands don't matter. Of course I have my own opinion on the matter but would love for you to listen in and then tell me what you think.
On this episode I give you my secret to easily create content that people will actually care about, the importance of focusing on the tactics you already know, and a special message from Gary Vaynerchuk about why the answer IS THE ANSWER.
On this episode I am doing a Facebook LIVE recap about my experience speaking at Gary Vaynerchuk's AGENT 2021, building a great community, finding your tribe, helping people, and mastering the ONE THING before chasing after other shiny objects.
On this episode, I play you the behind the scenes of one of my latest coaching/marketing calls with The Agent Marketer Elite coaching group. Agents, Loan Officers, and Title reps all join me to talk about green screens, getting sponsorship, storytelling, standing out, and producing content.
In this episode my good friend Chelsea Peitz, host of the Voice of Social Sales podcast joins me to talk about the Industry Syndicate Media Network, being comfortable creating content, why your voice matters, and the science behind it all.
My good friend Dustin Brohm, host of the Massive Agent Podcast joins me on my last episode of 2018 to look back at this year as well as a look forward to 2019. We talk about Agent 2021, what marketing fizzled out in 2018, what to look for in 2019, and a teaser about our new real estate media network.
Shannon Milligan of RVA Home Team, joins me to talk about her creative real estate videos, business development, and budgeting. Shannon discusses how a good database will help you with business leads and by utilizing different platforms you can reach your potential clients without the expense of purchasing Zillow leads.
In this episode it is all about the personal brand. I replay a live interview I did with Seth Price, who is the author of The Road to Recognition and a VP at Placester. Personal branding is as important now as it was back then. In fact it is even more important. But don't take my word for it. Take it from the expert who literally wrote the book on personal branding for our industry.
In this episode I wanted to stress the importance of attending masterminds and connecting with your tribe. It has been a game changer for my business and can open up a whole bunch of opportunities. Join me as I play for you the Real Estate Mastermind with Sean Mitchell, Dustin Brohm, and myself that we did live in Park City Utah in August of 2018. We talk about connecting with other professionals, pros and cons of real estate teams, niche business, podcasting and much more.
On this episode I talk about taking advantage of your hibernating competition. It is time to go all in on building awareness of your brand and setting up your marketing strategy for 2019. The marketing INTERRUPT virtual conference is right around the corner and you can use that to learn everything you need to know about how to crush it in 2019.
On this episode my good friend and the godfather himself, Neil Mathweg, joins me to talk about the many ways to generate business. Neil runs Neil Mathweg Coaching and is the host of The Onion Juice podcast where he is helping agents every day. What better person to bring on to discuss how you shouldn't ever let a coach tell you there is only ONE WAY to generate business. You need to do as many things as possible until you find the strategy that works for you.
In this episode Inman News Editor In Chief, Carl Franzen, joins Frazier & Dustin Brohm in this follow up to Episode 15: Has Inman Lost Its Way? If you like candid, honest, and sometimes spirited debate, then you will love this episode. Find out what Inman's News Chief says about how Inman runs its content strategy.
In this special edition podcast episode with The Massive Agent Podcast, Dustin Brohm joins me to talk about the recent "click bait" trend of Inman's news content. Specifically we talk about their latest article that garnered 100% negative feedback from their audience, yet they still found a way to make it worse. Can they fix their quality? Will a new player emerge to be the voice of the industry? Will podcasts and blogs be the new news source? We want to know your opinion!
In this episode I talk about how to not make ads look like ads, along with the type of content you SHOULD be doing. I also talk about targeting consumers the way they should be, about my most recent event, and agent 2021.
This week I talk about what the silver bullet really is in our industry to help Agents and Loan Officers grow their business with the current market conditions. I go over a proven facebook lead generation system webinar that Dustin Brohm and I are doing LeadsWebinar.com and I talk about Social Media Day for Real Estate.
In this episode I talk about the content from my last two speaking events at AFN and C.A.R. How you better start acting like the 10% of the industry that wants to grow and be around in 3yrs, and why the experts are not always giving you the best advice for YOUR business.
This was not the episode I planned on doing, but it is the one that you all need to hear. We are talking all about content marketing and relationship marketing. Over the last week and a half, I have talked to Agents, Loan Officers, Builders, and Title reps about marketing. From those events and from the conversations, I needed to talk about how to be best prepared to grow your business in today's market. It is time to be part of the 10% that will actually execute on doing something new with your business.
In this episode I am putting an end to the debate on what the best CRM is. If you have been in any type of industry related Facebook Group, you have seen the question, or even asked it. In this episode I explain exactly what the best CRM is.
Alex Wang has been a real estate practitioner in Silicon Valley since 1999, working as a Realtor, team leader, and founder of an independent brokerage, which was later acquired. In 2017, Alex closed over $100M in sales and is recognized by the Wall Street Journal as one of the top 250 agents nationwide.
In this podcast Alex will focus on sharing with you his Social Proof strategy which he uses to grow his business and develop a competitive advantage through a rock solid online presence.
Youtube link referenced in the video: https://youtu.be/YCjE3nUaa4Q
In this episode, I share with you the replay of our content marketing panel from ICSF in July 2018. Listen in on our conversation between a relationship marketer (me), a digital whiz and a tried and true marketer on their secrets to inbound marketing and walk away with a framework, tech tools and best practices for approaching your toughest marketing challenges - no matter which camp you most identify with. Guests: Zoe Horneck and Stacie Staub
SERIES 1: In this episode I have put together a few of my previous Alexa Flash Briefings. This will be an ongoing series each week. What better to showcase other voice marketing channels than on a podcast!
Buckle in because I get real in this one. In this episode I talk about why trying to cheat the social algorithms and hacking engagement is super lame and ultimately a losing proposition. I also talk about some announcements about the podcast and some upcoming conferences.
In this episode I talk about Zillow getting into the mortgage business, my HousingWire article, writing content, how marketing ties into ALL of this and why it is so important to your future success.
In this episode I talk about NAR taking a swipe at Zillow for creating consumer confusion with their display of Listing Agent information.
Inman Connect San Francisco is here! Day 1 was a blast and I wanted to share some thoughts and notes from my day. There are massive opportunities for marketing to underserved demographics and I wanted to give you some stats on what I learned. Also, a plea to not take experts, gurus, influencers data at face value. Make sure to check the facts to get the whole story.
The future is audio & voice.
Ben Smith talks voice and entrepreneuring with a wide assortment of digital hustlers, doers, artists, and entrepreneurs.
Join Chelsea Peitz, Jason Frazier, and Ben Smith as they talk about how Real Estate & Mortgage professionals can use voice to help market their business.
I talk about what to expect from The Agent Marketer podcast. In short, we want to put agents, loan officers, title in the best position to succeed while giving them full control over their marketing destiny.
Introduce podcast sponsor, SocialSurvey (www.SocialSurvey.com)
We don't want your money, we want your success and what that really means to us.