Here's what's on the Haps for this month:

* FFCC launch results
* Goal (20-30-40) VS sign ups (26)
* Thanks Sheila, Kristina, Marica
* Notion update
* End of the month: Live lesson Q&A with FFCC students (bonus)
* Vocabulary quiz on the vocabulary of the month — will be reaching out to some of you to see who might be interested in taking on that work (paid, of course!)

* SBEC Launch coming in March: FULL option only
* Why? Simplify! Fewer choices = better conversions
* Can up or down sell afterwards
* Reste à charge CPF coming soon, date unknown
* Re-using a past launch 98% so that the launch takes minimum attention from me, so that I can focus on customer reach-out

* Bootcamp group sessions for entrepreneurs/start-ups idea?
* Got some positive feedback on this during some of my reach-out calls
* Wondering if we can light beta test this
* Send out a few emails
* Talk it up on social media
* See if we get any takers
* 1-month thing for a low price (300€), just to test & validate the concept

• Calling all former & current SBEC / BEM students for land & expand.
• Some people seem interested in talking us up to their HR / coworkers. But this is definitely a longer-term strategy
• Aim: Make this a regulary, recurring process that happens a few weeks after a student finishes

* Case study work
* Met with Janeen, need to meet with Karyn & Andrew
* Goal of case studies ?

• Repositioning: * New LinkedIn title to experiment with positioning: I help French tech scale-ups understand the language & the rules of the game to succeed in the US market | 19+ years experience | American in France
• Ship 30 for 30 program advice was "Create & own your niche" - Why we're being this specific
• Starting a course on Neuromarketing with a guy who is an expert in sales calls & vide conferences, also validated this positioning
• Doesn’t mean we ONLY work with this profile, but we have to niche down to something very specific & identifiable
• Why we are not only focusing case studies on these profiles: so we can have lookalike case studies to send to other companies who contact us
• Positioning us this way allows us to be in the marketing & sales support box, more than the English training box
• More valuable to companies
• According to the Neuromarketing guy : This type of training goes for around 5000-12000€ programs, depending on the program duration, content, etc. But these numbers are based on the kinds of things he saw in his work with companies & his research work, so not just imaginary numbers

* Lead generation
* Working with someone to set up Sales Navigator & Google alerts to get alerts when these companies publish news (raised funds, going to a big event in the US, hiring Americans, etc.) and warm them up before contacting them directly for a call.
* Most likely will work with someone who will call the companies to book sales appointments with me, but that’s after we get Sales Navigator & the warm up process up & running

Did I miss anything? Something you have questions or comments about? Put it all in the comments!