Here's the Haps for May 2024 (way late... I do apologize!)

First note:
Next meeting is on Tuesday 21 May, usual time :

  • 8:30 EST
  • 14:30 CEST
  • 8:30pm Vietnam
  • 9:30pm Japan --> If that's too late Matthew, you can catch the notes / recording, and send over any questions or ideas you might have!

Zoom link: https://us02web.zoom.us/j/2788901212

Passcode: AWESOME

In this episode :

  • CPF: After trying to get back in 4 times, I give up! Better in the long term to focus on marketing, offers, positioning, etc. rather than paperwork I think
  • Prospecting: I'm aiming to get conversations going with 15-30 people per day via LinkedIn or email, who could be part of our target market
  • Training: I've signed up for a 1-year accelerator program: Key Person of Influence, to help , designed for founders who have a small team in place already and now want to build up the reputation of the company to become THE reference in their industry.
    • ...but for this, we need to position ourselves with a signature program that has a very clear focus, goal, and transformation that we take them through, with a concrete result
    • This way we can have one signature program for Business English with Christina, and one signature program for American Market Alchemist, and that's it.
      • ECC would not be the signature program, as it would be more what they call "a product for prospects", i.e. a smaller-priced program designed to get people into your ecosystem before they perhaps move up towards the signature program
    • The idea with the signature program is that it has a clear program, outcome, etc. and is easily "templatable", meaning it can have an online course they can go through, group sessions, private session upgrades, etc. It would make things easier in terms of teaching, management, and programming, as you wouldn't be starting from scratch with every client.
    • I'd like to get some ideas from you on what might be the focus of this BEwC signature program, that could somewhat tie in with the American Market Alchemist side of the business, so that they connect in a logical way, and for both we're attracting a similar type of ideal client, but not necessarily for the same exact need/outcome.
      • For American Market Alchemist, I'll likely be focusing on things like their LinkedIn presence & influence, reaching out to US contacts, etc.
      • BEwC ideas might include ... --> to be brainstormed!
    • Thanks Matthew for sharing that Diary of a CEO podcast about a month ago... it's how I discovered the program and the guy that created it, and then went down a rabbit hole consuming all his content to be sure the program was worth it!
  • I forgot to mention this in the recording, but we now have ECC enrollment "closed", we invite people to get on a waitlist, and then open up enrollments every 2-3 months.
    • The idea : it takes MUCH less of a commitment to get on a waitlist than to sign up for a program, and creates scarcity. We have about 12 people on the waitlist for now, and we open enrollments the week of May 27. We'll see what effect this has on enrollments into ECC.

See All 16 Episodes of "The BEwC Haps"