Terry Cherry is a recruiting officer with the Charleston, South Carolina police department, NIJ LEADS scholar, and has been recognized as an IACP 40 under 40 up-and-coming leader in policing. In her 11 years with the Charleston department she has also worked patrol, investigations, and started a problem-solving unit. Working with academic colleagues she has taken a more evidence-based approach to her recruitment work and we discuss solutions to the current crisis facing police recruitment and retention.