The first hurdle many have in remote coaching is getting through that initial stage trying to get your first clients. Even for well-established coaches, acquiring new clients can be a real challenge.
Looking for remote coaching 7 years ago was difficult, and you would have been lucky if someone in your local city was coaching people via email. Now you'll find coaches everywhere offering online services.
So what do people need to get started and build momentum? A significant social media following with a fancy funnel? Do they need to be part of a larger coaching company?
Many people don't realise that the best place to start is coaching on the gym floor, delivering value to people and helping them. There are various ways to move in-person coaching online, and it is a lot easier to build trust with someone who will then hire you.
In this part of our series on remote coaching, we get into the helpful and not-so-helpful strategies for acquiring new clients and discuss the different games people play on social media and the importance of referrals to help grow that client list.
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We run online workshops for coaches as well. Find out when our next workshop is here: https://legionsc.com/program-design-workshops
These podcast are posted in video format on YouTube as well.
Show Notes: SHOW NOTES [DRAFT]— * [1:00] The challenge of getting clients in remote coaching now compared to when we got started * [3:00] The importance of starting on the gym floor and being in front of people * [5:10] The benefits of delivering value and developing trust in person * [7:00] Clients passing on trust to referrals * [8:20] Creating trust with a group of online clients * [11:10] Get trust with the intention of just helping people * [13:00] Playing the content game to get new clients * [14:50] Helpful and unhelpful social media tactics * [16:55] The importance of being responsive early on with prospective clients * [19:10] Playing the realistic game for a coaching business on social media * [23:45] Creating useful content or content just to attract new clients * [25:15] Being clear with what you want to accomplish with social media * [28:00] Helping the network around your athletes and encouraging athletes to train with others * [32:15] Bad quality coaching that exists in the marketplace