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The Gartner hype cycle: An investment system explained using a mapping metaphor
This podcast is spoken and produced by Tudor Rickards drawing on information from:
https://www.forbes.com/sites/johnwerner/2024/07/18/the-trough-of-disillusionment-and-four-outliers-on-the-gartner-hype-cycle/;
https://www.gartner.com/en/research/methodologies/gartner-hype-cycle
As its commercial owner, the Gartner research organisation explains, the Gartner hype cycle is a methodology which helps companies assess the potential risks and rewards of emerging technologies. Each Hype Cycle drills down into the five key phases of a technology’s life cycle.
Innovation Trigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
Notice the use of a map as an explanatory metaphor ....
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