Digital Marketing Insights Show: Recent Episodes
Tom Gibbons
The Digital Marketing Insights Show invites professionals in the digital space to talk about their journeys. Whether the professional is experience or new to the industry. We look to follow their progress in the space and look to find insights into what is working for them.
This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future opportunity and one he's keeping an eye on. Throughout this episode, Bryan gives us insight into improving business via various digital channels and his thoughts on driving a business forward. This is a great episode for business owners who want to learn more about business growth.
This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructured an organisation structure identifying what is lacking to help drive the business forward. Elisabetta highlights Trello as a great tool for timelines and communications across departments. Throughout this episode, Elisabetta gives us insight into the structures and processes to drive a business forward. This is a great episode for business owners who want to learn more about digital transformation
This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client. We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant newsletter subscription service. He stresses for manufacturing there is still such a big opportunity for video in the industry and that should be a 2024 focus. This a great episode for marketers who want to learn more about industrial marketing.
This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply down to the right message, to the right person, at the right time. We discuss personalisation, segmentation and how database storage is the key to business success. Throughout this episode, Philip gives expert views on performance marketing and how to improve a business' email marketing. This a great episode for marketers who want to learn more about email marketing.
This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.
This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite was helping break the world record Speed Skating top speed of 103km/h with Kjeld Nuis. Throughout this episode, he gives wonderful insights into how businesses can create video content and suggests software you need to know. This a great episode for marketers who want to learn more about digital content creation from one of the best to do it.
This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example he gave was this company was spending millions on billboard advertising, they flipped this from a negative ROI -1 to a positive ROI +2 they did this by understanding the locations of the billboards and producing CTA advertising for nearby stores, more local messaging and understanding the preferences of the audience in those areas. Gavin gives a wonderful insight into why you shouldn't silo your marketing allowing budget in multiple places and shares how he stays on top of the global leading marketing campaigns. This a great episode for marketers who want to learn more about global marketing campaigns and how big data can inform the next marketing move.
This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best ways to entice content. This a great episode for marketers who want to learn more about b2b marketing from someone who has been successful using multiple platforms.
This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity market. And how they helped the business successfully expand. He talks about idea generation for campaigns and how he operates his team. This a great episode for marketers who want to learn more about the approach to 360 marketing and producing campaign work to complement digital areas like SEO, PPC and social.
This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throughout the episode, he reveals all these wonderful snippets in targeting and identifying the right markets. This a great episode for marketers who want to learn more about brand strategy at the highest level.
This episode features the entrepreneurial Tom Winter. Tom is the Founder of SEOwind. Tom starts by talking about his experience in SEO and quickly goes into the different aspects of SEO and what he believes is happening in SERPs at the moment. He talks about the impact AI is having in the industry and how his software is utilising AI in organic search. He gives an example of a campaign they ran where they produced 100 articles using well-researched AI pieces in 30 days. The results were incredible increasing the organic traffic of that site by 70% month on month. We go in-depth into AI prompts and AI bots highlighting chatbots in particular. This a great episode for marketers who want to learn more about SEO at the highest level.
This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful career work to date including at Adidas. Veronica talks about learning more about AI, using podcasts to broaden her knowledge and identify new areas to investigate. This a great episode for marketers who want to learn more about large business campaigns.
This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. He talks about starting off by making Irish Jobs a national major player and deep insights into the Digital Marketing Institute using SalesForce as their sales management platform, a new platform in customer io an emerging ai platform for communications and workvivo for team management. He talks about the future opportunities of AI and what he believes could help businesses develop at scale. This a great episode for business owners to understand the possibilities of developing their own businesses.
This episode features the interesting Lloyd Cooke. Lloyd is the Managing Director at Taksu Digital. He talks about getting into SEO almost two decades ago and making the move to the Asian market starting in Hong Kong and now based in Bali. When talking about SEO for his clients, he talks about the importance of seeing where the business's current SEO lifecycle is. In knowing so with experience he would suggest the next "levers" to use in the next phase of the process. He talks about the complexity of doing SEO in parts of Southeast Asia and the elements you need to consider to be at the top. We talk about Web3 in depth the possibilities for many businesses right now and the limitations right now. Lloyd talks about migration work and how one of their regular projects is moving domains and improving organic traffic as a result. Lloyd runs through a host software he recommends and where to go for new insights. This a great episode for anyone looking to understand SEO at a high level, more about Web3 and site migration work.
This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the business may have. Marie gives the insight of identifying the top 10 performing pages on your site, and then leveraging other content on those matters to really double down on what is already working on the site. Giving an example of her experience around that. She also talks about SEMrush and digging into competitive keywords to find good content areas for your business site. This a good episode for anyone looking to understand building marketing strategies and understanding your business opportunities.
This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data the correct way. He talks about retention and affiliate marketing in depth about the changes in that market. He talks about Hubspot and advocates the platform in general. Fintan highlights Crisp Chat and the effectiveness of that type of chat software for SMEs and start-ups. He also touches on Reforge and Neil Patel for insights. This a great episode for start-ups and anyone looking to understand your business's digital marketing options.
This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talks about the use of Miro and breaks down how to use the platform. Michael leads into working with clients, which social media how the most opportunity right now and his use of AI right now. This a good episode for anyone looking to understand brand strategy.
This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point. He talks about how he developed an OEE (overall equipment effectiveness) process that allows the business to analyse the most common pitfalls of products and how they could improve to the process to reduce refunds etc.. He used Spotfire to visualise the data for the wider team giving them real data on the effectiveness of products within the business. Patrick talks about pulling together all his skills to develop the scoreboards app - real-time live scores for GAA matches. This a good episode for anyone looking to understand big data options and coding areas like web scrapping with phyton.
This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about the need to get into personalisation giving better packages for their partners and the challenges of devices in the process. He talks about the success of the Love Island Store in Ireland and how he pulled together all the factors for that. This a good episode for anyone looking to understand digital factors in running a large national platform.
This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0. How she builds audiences and if she uses third-party platforms to assist with her work. She talks about Lead Enforce and how targeting similar events or target audiences is a good way to build momentum. We talk about Meta Ads and TikTok Ads the differences and how Laoise is adapting to TikTok ads. This a good episode for anyone looking to understand event marketing via social media.
This episode features the lovely Dominic Emanuel Amariei. Dominic is a Digital Marketing Manager at CRH. Dominic starts by giving a detailed breakdown of digital marketing and ecommerce. He speaks about some of his campaign work improving a business by 700% with Amazon, and understanding website journeys giving the example of enabling multiple payment gateways to improve conversion rate. A great episode for anyone wanting to learn about e-commerce and ways to improve online business digitally.
This episode features the ambitious Harry Maharaj. Harry is a Director at Kilkenny Architectural Salvage & Antiques. Harry talks about working in a successful family business running large parts of the website and social media campaigns. He speaks about his search and salvage content and how their work has driven the business socials to 40k on Instagram and 10k on TikTok. We talk about the challenges of running an ecom site where a lot of the products could be one-offs or how the business is volume based and what comes with that. He talks about how live on the likes of Instagram and TikTok has been a huge benefit to the yard and where he learns about new updates in the industry. A great episode for anyone wanting to learn about the power of social media and e-commerce for Irish businesses.
This episode features the great Ellen Conway. Ellen is the Communications Manager at The Shona Project. Ellen speaks about her work for a non-profit organisation. She mainly focuses on strategy for both social media platforms and other digital platforms. She talks about creating a 10 million reach campaign, winning the Innovation for Change award and other awards for the Shine campaign she's been core to. She talks about creating content through their champions using their UGC content to really drive their message. She talks about identifying their target markets using their different audiences. i.e. younger audiences for their TikTok content using their first-hand user experiences. All this content from different sources does lead to storage issues so she explains how they handle all this content coming in and how they use it. She talks about AI tools which will help her. This a good episode for anyone looking to understand a non-profit successfully working on their digital marketing.
This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue increasing by over 400% in just a small period of time. She mentions Uber-suggests as a great free resource. She really makes a good point that businesses should invest more in their website and email marketing giving good examples of why. This a good episode for anyone looking to understand on-page SEO.
This episode features the interesting Austine Esezobor. Austine is an SEO Consultant who specialises in Brand SERP optimization. He's also the Founder and Host of the Democratizing SEO Podcast. Austine starts by talking about the three pillars of SEO, on-page/off-page and technical. He believes SEO depends on the stage at which the company is but he is drastically pivoting into Branded Search and predicts a branded search future. Using the works of Jason Barnard, "The Brand SERP Guy” Austine is reworking what he is doing in SEO and now looking to the future. In a really interesting episode of the show we break away from just discussing the current landscape of SEO and instead produce some educated predictions into the future of SERPs. This a must-listen episode for anyone operating in SEO.
This episode features the excellent Kim Dotado-Kornachuk. Kim is the Director of Digital Marketing at Spark Public Relations. Kim talks about her decade in digital marketing mainly in the SaaS B2B space. She talks about using AI in her work to really help marketing objectives. She first highlights Midjourney for assets creation in particular she finds creating an avatar of yourself as a cool opportunity to promote your voice. She also highlights Jasper AI as her go-to for copy and creating appropriate content for her work effectively. She also highlights the real skill in AI at the moment is the prompts and how she currently optimises for them. A great episode for anyone looking to use AI in their digital marketing process.
This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlights the importance of a CRM at the core of your work. He describes the difference in business types for example; instagram/tiktok are more for your visual businesses, whereas software or saas solutions for example are best used for LinkedIn and Facebook. He gives a wonderful breakdown of how an audience and customer journey work and can be optimised on a site. A great episode for anyone working in the whole digital marketing process from content to acquisition.
This episode features the ambitious Christopher Kearns. Christopher is the Social Media Manager at Ryans Pharmacy. Christopher speaks about his work currently for Ryans Pharmacy which is still in it's early stages. He leads into one of his projects in rebranding a business during his previous role at Social Media Elite. He talks about editing for TikTok using Capcut and his methods to create high-quality content. Christopher also talks about his admiration for Mr Beast and the YouTube video culture. An area we discuss with AI coming into the landscape too. This a good episode for anyone looking to understand the mechanics behind social media.
This episode features the lovely Katka Kovacova. Katka starts by discussing her roles in Digital Marketing with her current role as an Account Manager at Dyer Digital. Katka talks about creating successful UGC content for her paid ad accounts with a real focus on reels at the moment. She talks about how they receive UGC content (getting their clients to opt into receiving that type of content) reaching out via social media or finding them via reviews/repeat customers. She talks about identifying strong audiences and also how TripleWhale and AI data-driven software really assist in her bidding work. For management, she uses ClickUp as a one-stop tool for organising and communicating across the team. Katka also gives a nice little heads-up on responding to Apple ads when they come in the near future. This a great episode for anyone looking to learn more about social media paid ads and how to optimize them.
This episode features the lovely Eamonn Curley. Eamonn is a Content Marketing Consultant at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He recommends Marketmuse which definitely has contributed to his successful work (an optimisation and content research platform). Eamonn highlights some great points on identifying content and summaries his thoughts on AI entering the market. This a good episode for anyone looking to learn more about creating great content and building a successful organic traffic strategy.
This episode features the wonderful Kate Proykova. Kate is a Digital Marketing Strategist and Implementor, her real skill is identifying differentiators for business. Kate talks about her unique approach usually with start-up tech companies. She focuses on solely the marketing side of things identifying the best awareness and conversion opportunities. She does this by really understanding the journey currently of their audience. Advanced tagging of the pages and going the extra mile page-wise is key to her success for example she uses the example of adding in-depth relevant content to product pages across the site. This action alone increased the conversion of the example website by double digits. She highlights LinkedIn as a great b2b traffic source one of her strategies for content is using the director's profiles, sharing and tagging their content with the business profile has really helped increase the awareness of posts. She also highlights Canva as a great resource for creating content. This a good episode for anyone looking to understand more about identifying marketing differentiators for business.
This episode features the brilliant Stefan McLaughlin. Stefan is a Social Media Specialist at Pulseway. Stefan jumps right in and runs through his background in digital. He talks about his content creation for platforms like TikTok and Instagram. However the interesting area he focuses most of his time on is reddit. Stefan highlights how the space is thriving and has a really positive ROI for it's business there. His regularly uses hootsuite for social posting but speaking highly of both meltwater and mention platforms which perform social listening for his business and clients. We discuss VR and the future opportunties within that space. This a great episode for anyone looking to understand more about community management and social media engagement.
THE CAMPFIRE CIRCLE | Thought Leadership, Brand Storytelling & Linkedin Marketing
Grow your business through brand storytelling and community building on LinkedIn.
Listen on: Apple Podcasts Spotify
This episode features the talented Maria Hogan. Maria is a Freelance Professional Podcast Monitor and Producer. Coming from a radio and media background Maria uses her skills and ecommerce expereince to really help her clients get the best out of their show. She'll also provide coaching something which gives her clients a cost effective option if needed. Maria also has her own successful podcast called Recipe to the Road Podcast. Maria's prefered software for recording is riverside and the free software Audacity for editing. She takes podcasting inspiration from IdeaBlossoms and Podnews email shootout. She uses Anchor for uploading and distribution. And has recently started using Swell AI to create transcripts, generate articles, and write what the podcast is about. Lastly we talk about the future of YouTube who is building a rss feed integration for (video) podcasting meaning your favourtie shows are about to get bigger. To learn more or contact Maria go to her website @ CreativelyContenting. This is a great episode for anyone looking to learn about podcasting.
This episode features the wonderful Vanessa McIntyre. Vanessa is a Senior Data Visualisation Consultant. Vanessa starts off the show by discussing her ten-year-long career in data visualisation across various mediums, and how she came about to winning Tech Women 100 in 2021. She speaks about her passion for women in tech, referring to her advocacy and mentoring of women coming into the industry. Vanessa gives clear advice on what needs to be done to get into data visualisation, while also namedropping her favourite softwares. This a good episode for anyone looking to understand more about data visualisation.
This episode features the ingenious Pam Ryan. Pam is a Freelance Copywriter and Content Creator for her company called Inklusive. Pam begins the show by reflecting on her initial intern work at the Irish Examiner. Moving on to the No.1 Media Group, WeddingDates and now a freelance copywriting and content creator at Inklusive. We talk about how she is very conscious of wording, learning more about inclusive language and how we can present our content in a positive light. Pam gives her creative tips in writing and highlights LinkedIn for getting some really good new insights from the platform. This a good episode for anyone looking to understand more about copywriting in particular as a skill.
This episode features the lovely Aline Melleiro Rheinboldt. Aline is a B2B Marketing Specialist and content creator at Vericode. Aline runs through her roles and focuses on her current experiences in B2B marketing. She talks about using Hubspot in particular the email marketing section. Using the tracking and workflows to keep up user activity on the CRM. Aline speaks highly of SEMrush and staying organised to keep ahead of demands. She also highlights how she develops communication depending on the audience like people in tech or business owners. This a great episode for anyone looking to understand more about B2B marketing and how you communicate with professionals in that market.
This episode features the creative Cameron Mason. Cameron is a Social Media Manager and content creator at Four Loko. Cameron jumps right in and talks about his content creation on TikTok and Instagram. He talks about keeping his Instagram professional and slick whereas his TikTok is more for experimental work. He talks about his web series in Dublin. Initially deemed a failure he speaks about recycling the content during the pandemic from a few 100 views to 100,000s. He achieved this by putting a strategy in place and making smaller short-form content to work the algorithm. He highlights video leap as his go-to video content and PicsArt for his photography work. This a great episode for anyone looking to understand more about social media content creating for the likes of Instagram and TikTok.
View Camerons work here: https://linktr.ee/CameronMason
This episode features the interesting Fernando Pascual. Fernando is a Human Centered Designer & Innovator at the Bank of Ireland. Fernando starts by wonderfully breaking down the key processes of design and taking both a micro and macro approach to the project. This includes simplification and making the process lean. He talks about his strength in design thinking and the software that helps. This a great episode for anyone looking to understand more about design and how to get structure complicated systems into efficient platforms.
This episode features the wonderful Lorenzo Sabia. Lorenzo is a freelance Lead 2D Animator and has worked on notable projects like Rick And Morty &
Boy Girl Dog Cat Mouse Cheese. Lorenzo talks about his part in getting his skill set in animation, leading how he has landed big projects for platforms like Netflix. He gives his knowledge on how to get into the industry. Leading to what computers and software you need to get started for example tvpaint animation, harmony and adobe animate. Although highlighting companies like Disney have their own development platforms. This a great episode for anyone looking to understand more about animation and how to get into the industry.
This episode features the creative Clodagh Forte. Clodagh is a Social Media Marketing Manager & Content Creator for her own agency Creative Forte. Clodagh starts by talking about her work in social media both for the businesses she works with and her own personal work. Highlighting one of her success stories in creating user guides for one of her clients getting great reach and exposure for the brand. Clodagh speaks about using Capcut and how she's developed her own social profile in the travel space. She actually offers a lot of value in her content and uniquely looks for popular travel places and locations but looks to find an angle that happens been delivered before. i.e. unique photo angles of landmarks which you wouldn't have seen before. Clodagh briefly touches on AI entering the social world and that the fear of failure shouldn't hold you back. This a good episode for anyone looking to understand more about content creation and social media overall.
This episode features the ambitious Killian Andersen. Killian is a Freelance Copywriter & Content Creator for Outsider Magazine and runs the popular @killohikes on Instagram and TikTok. He speaks about growing his popular platform to 20k+ followers and how he deals with the approaches from businesses. He leads onto his work in copywriting, mixing with his passion for travel. Which has led to pieces in the Lonely Planet a wonderful personal achievement. He brilliantly explains the development of content and how he believes authenticity and "real" video capture will become a factor in the coming years. This a great episode for anyone looking to understand more about content creation in particular in the travel industry.
This episode features the innovative Ruth Guest. Ruth is a Cyberpsychologist & Founder at Sersha AI. Ruth starts by talking about her app and the creation of Sersha. She leads onto her work in content creation recommending software and equipment she has used over the years. Ruth then talks about developing her creativity. We nicely lead onto the emergence of Ai in digital marketing and Ruth stresses the importance of TikTok for businesses over the coming years. This a great episode for anyone looking to understand more about Ai and content creation.
This episode features the brilliant Áine Bennett. Áine starts by talking about her roles as a Freelance Virtual Assistant and TikTok Content Creator. She talks about creating viral TikTok videos around Mcdonalds' around the world. Highlighting their menus and boasting views of several million. Áine also discusses her dealings with partnerships and how she decides what she's choosing. She gives great insights into how she gets into different countries' algorithms one example is by changing sim cards. She gives some nice ideas about the set-up in TikTok and highlights Be Real as an emerging platform that some of her circle enjoys. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.
This episode features the talented Klara McDonnell. Klara has many roles, including being an actor, presenter, and content creator who runs her own social media consultancy. We start by talking about marketing events, Klara talks about making the content emotive and how this experience could benefit the audience. She talks about how she would promote historic returning events and if you were marketing a new event and strategies for both. She nicely gets us inside into her influencer side of marketing. Discussing her relationships with businesses and how she creates partnerships. Regarding software, Klare speaks highly of Cap cut and Canva as content editing/creating tools. We then talk about AI content creation discussing writesonic and its script writing and Instagram posting tools. Lastly, Klara talks about Gary Vee as a source of information and someone who got her into TikTok. This a great episode for anyone looking to learn more about social media and becoming an influencer in their space.
This episode features the charming Maud O'Callaghan. Maud is a Marketing & Communications Professional at Fabric Social. Maud starts by talking about her career to date with a background of being in business through her family. She talks about her natural PR skills and building out brands in her current role. She highlights a huge award-winning project for Failte Ireland creating a domestic tourism campaign with the challenge of the pandemic during the campaign. Still really focuses on understanding her audiences and identifying a business's tone of voice and how they want to be perceived in the market. Maud talks about using AI to track influencer activity on social media. This a good episode for anyone looking to understand more about PR and the process of building a brand.
This episode features the talented Adam Twomey. Adam is a Freelance video producer and video editor. He talks about getting started in the space and creating both general and film-quality content. Touching on "One Night in Cork" a short film selected for screening in Cork Indie Film Festival 2021. We talk about his usage of Adobe Premier (and After Effects) providing insight into how he's self-taught himself in a lot of places via YouTube and trial and error. We talk about the advancement of long-form content with short-form content in mind and how the Netflix show Wednesday demonstrated what we meant with the viral dance/sound that dominated TikTok during its release. Adam talks about social content for video and his thoughts on the space. Overall this is a good episode for anyone looking to know more about video production and social media video content.
This episode features the wonderful Sefian Abdelwahab. Sefian runs through his work as a videographer and all the wonderful experiences he has had along the way. He talks about shooting and producing across the country, using his communication skills to find exactly what his clients want and recommend what they might need. He's always worked with Adobe Premier Pro and, he also recommends Di Vinci Resolve which he uses usually for colouring. Sefian highlights what he would recommend for businesses for their digital strategy and throughout the show gives helpful insights into video creation. Overall this is a good episode for anyone looking to know more about video production and video content.
This episode features the excellent Morgan Biggs. Morgan is the Founder, Partner & Coach @ Training121 who finds himself regularly posting for their popular social channels. Morgan talks about the work they do in the community, and football at the grassroots level. He highlights his work on social media, boasting over 100k+ followers on Instagram and 200k+ on TikTok. He talks about splitting their content into educational and entertainment. Partnering with brands and currently 6 Ireland International Players. He talks about their aggressive posting strategy, producing 2/3 of posts a day, short-form content. From June last year, he talks about Instagram's video algorithm and how they optimised for their growth in that period. He talks about his partnership with Life Style Sports, and how he identified using sounds and certain content that worked really well (daisy cutter videos). Talking about their first viral video accumulating 7 million + views at the time. Morgan talks about how he upskills himself and future plans for their digital and Training121 in general. This a great episode for anyone looking to learn more about social media and a blossoming Irish business.
This episode features the lovely Kevin Jordan. Kevin is the Content Creator and part-owner of KevEm Media. Kevin talks about his work in social media. He talks about managing a sports clothing brand and how they use TikTok to improve their client's organic reach. He talks about using TikTok as a search term and answering questions in their industry via the platform. He gives a wonderful example of a friend producing a virtual video on how to tune a guitar. Kevin talks software he uses and how he gets clients to embrace video. He talks about actively commenting and how he always encourages users to do the same. He also talks about the future of AI in the industry and using ChatGPT could really assist in digital marketing. This a good episode for anyone looking to learn more about content creators and social media.
This episode features the talented Daniel Buckley. Daniel is Digital Content Creator at Drink In. Daniel talks about his career working at Avoca and now Drink in. He gives advice to all businesses highlighting quick wins and leads on how he identifies trends and optimises your content. We discuss sounds on platforms like TikTok where Daniel points out Artlist and Epidemic Sound as potential options for businesses. We discuss the various lengths it takes to create content. This a brilliant episode for anyone looking to learn how to create content and have a strong social presence.
This episode features the creative Gurkan Ates. Gurkan is a Digital Expert & Strategist who runs a business named gurtesmag. Gurkan first speaks about his growing platform and business gurtesmag. We focus on his content and work on the business. He uses viral and creative content from the wider world and provides tips for marketers to get creative. We run through some successful Christmas campaigns like Lancaster library getting created with their books going viral as a result, a Nike campaign with air jordans and a Mercedes Benz campaign. We talk about how we can be more creative and a good marketing campaign should have the approach of "take action first" something Gurkan explains in great detail. He goes on to speak about future opportunities in marketing explaining quick commerce, long to short-form content and podcasting are all opportunities in the market. For new insights, he suggests subscribing to the morning brew a daily newsletter which keeps you up to date with the markets. This is a great episode for anyone looking to know more about digital content and how to stay up to date with wider marketing content.
This episode features the creative James Houlihan. James is a YouTube Content Creator and Twitch Streamer. He talks about building a community and how he got started as a gamer streamer in Ireland. James starts by breaking down what you need to be a streamer. Recommending OBS Studio which is open-source software for video recording and live streaming (for Windows, Mac or Linux). He explains Twitch in further detail how it works, and a general overview then breakdown his gaming market. James recommends using the website sullygnome which shows Twitch statistics and analytics. So he understands what games are being watched the most and finds opportunities. He also talks about sponsorship and how you can use streamelements to sponsor some of these channels. He talks about how the metaverse and web gaming could improve the industry as well as his own accounts. This is a great episode for anyone looking to know more about Twitch and the gaming industry.
This episode features the lovely Linda O'Connell. Linda is the SVP Head of Digital Marketing & Communications at St. Vincent de Paul Ireland. Linda talks about her career and her special relationship with St. Vincent de Paul Ireland. She runs through how she has developed her skills in analytics, highlighting her growth in GA4 and concerns GDPR still isn't making the advancements necessarily. Some of Linda's career highlights were helping cancer rehabilitation Ireland and the quarterly magazine. Linda talks about the unique ways her team and she would market St. Vincent de Paul Ireland and how one of her main goals is to improve everyone around her. This a great episode for anyone looking to understand more about marketing in charitable organisations and the great work they do.
Smells Like Humans
Like listening to funny friends discuss curious human behavior.
Listen on: Apple Podcasts Spotify
This episode features the brilliant Amy Lynch. Amy is a Senior SEO Account Manager at Search Seven. Amy starts by running through her career, with over a decade in the industry and from working for herself for many years. She talks about having a website competing against top jewellery businesses because of her SEO work when starting off. Amy highlights her main strength is identifying SEO performance with a strong focus on identifying performance loss and giving good timelines for SEO recovery. To add to this she speaks about a business being hit significantly by the panda update and how she recovered a 10,000+ page website in 9 and half months to its former glories. Amy highlights what software she'd recommend for top-level SEOs in the modern day including SEM rush, ahrefs and the new improved google trends. Spyfu for competitor analysis, and then insights included search engine journal and analytics mania on Youtube. We discuss GA4 and the free-flow charts in the explore section. She also gives an example of plugins clashing with Apple iOS traffic causing a whole portion of a site's traffic not to be collected. Something that could happen to a lot of businesses in the coming months. This episode is perfect for anyone wanting to understand SEO at an advanced level and learn from an expert in this field.
This episode features the excellent Ronan O'Flaherty. Ronan is a Multi-channel sub-editor and Journalist, contributing to the Irish Independent, Sunday Independent and The Herald. Ronan starts by running through the change of going from sporting news to general news. The requirements are to be factual and a stickler for detail. We talk about one of his most memorable pieces of work covering the UFC 229 Conor McGregor vs Khabib Nurmagomedov. He talks about the process of event journalism, the interviewing process and the effects of media training sanitising sport. We discuss whether we have lost the personality in sports as a result. We also discussed getting a book published in Ireland and the options available to anyone. Lastly, we talk about getting news stories into mainstream media. This episode is perfect for anyone who wants to understand the mainstream media industry and journalism at a higher level.
The Angry Designer
A No-Bull Design Podcast that helps frustrated designers survive & thrive
Listen on: Apple Podcasts Spotify
This episode features the wonderful Krzysztof Wieclawski. Krzysztof is a Freelance Video Content Creator for his business Yellow Tag. Krzysztof starts by running through his career to date. He talks about shooting and producing across the country. Looking at the full recording process running through a real-life experience of work he did in Wales. He speaks highly of after-effects and how it's a staple of his work. He highlights the need for more drone-qualified videographers in Ireland and that Philip Bloom is one of the many sources he goes to for inspiration. Lastly, we touch on video marketing and AI. Overall this is a good episode for anyone looking to know more about video production and video content.
This episode features the creative Cian Brennan. Cian is a Freelance Video Content Creator working for his own business appropriately named Cian Brennan Videographer. He talks about his career to date and his mistakes in investing in an office with the intention to build a coworking space. He talks about his journeys to locations like Tokyo and Peru but really enjoys telling Irish stories from a content point of view. He talks about the importance of word of mouth and how scripts are best built organically. Cian suggests Premier Pro as his go-to software for editing but does speak highly of DaVinci Resolve which is a free editing software platform. He also talks about maximising his LinkedIn contacts and influence on social platforms. This a great episode for anyone looking to be inspired and motivated to create content.
The Angry Designer
A No-Bull Design Podcast that helps frustrated designers survive & thrive
Listen on: Apple Podcasts Spotify
This episode features the creative Gavin Mulligan. Gavin is a Freelance Content Specialist who works mainly in written content. Gavin runs through his career to date. He talks through some of his client work. Highlighting his success with Busterbox, identifying keywords and for the first time driving leads through his content for their business. He talks up Clickup and Yoast from a social and SEO point of view. Canva is his go-to for producing high-calibre posts. For information, he recommends using Hubspot posts and learning tools as well as YouTube and LinkedIn. We touch on video marketing and AI looking at the future opportunities of both. Overall this is an excellent episode for anyone looking to know more about digital content and how copy can produce leads for your business.
This episode features the interesting Lisa Finn. Lisa is the Digital Consultant & Leadership Trainer at LBSPartners, running her own consultancy company called Enhance Consultancy Lisa runs through her career and talks about her how her current consultancy business comes in and looks at the digital processes and how they might transform or enhance practices via several different avenues. For example, CMS upgrades, automation processes or time-saving practices like new software. She gives an example of a business printing out job packs every Monday, meaning no data was coming back to the business until the following Monday. Digitalising the process meant the open text data came through the same, the data was real-time and of course, the best part is the whole business goes paperless overnight. The best part of the story is the development was part of a Microsoft platform (powerapp) the business was already paying for. Lisa wonderfully talks about the potential within Microsoft and her growth in the coming year in the space. This is an excellent episode for anyone looking to know more about digital transformation opportunities for their businesses.
This episode features the charming Luke Wilson. Luke is the Business Director at WiredCo. Luke runs through his career to date where he discusses his Social Media roles including some huge Irish businesses like Centra and SuperValu. Luke talks about working for brands in Australia and Europe, meaning he needs to break down campaigns by region, market and audience and have a level of understanding across the board to know what works where. Luke continues by discussing a really successful campaign he did for Pizza Hut leveraging the Olympics games that were on the time. Luke runs through social listening on platforms. He talks about his future work in social content and in the metaverse. This is an excellent episode for anyone looking to understand social media at the highest level.
This episode features the great Kavya Kothiyal. Kavya is an RFP & Business Development at Global Shares (a JP Morgan Company). Kavya talks about leveraging her past journalism and PR skills to create content in her current role. She highlights using Twitter analytics to showcase her work to previous clients. Kavya talks about her systems and current processes providing some great insights into her work. This a good episode for anyone looking to understand more about content and business processes.
This episode features the creative Onoir O'Brien. Onoir is a digital artist and the Digital Marketing Executive at the Maryborough Hotel. Onoir runs through her roles throughout the years doing a lot of work in the hospitality industry. Onoir runs through her social media skills highlighting some of her tips on creating engaging content. She talks about the e-commerce potential of Instagram stories. And explains how she is creating digital art on NFT Go, Lastly, Onoir talks about the developments of ChatGPT and AI in digital. This a great episode for anyone looking to understand more about social media and digital art.
This episode features the interesting Eric Dumas. Eric is a Senior Digital Learning Consultant for the likes of Pfizer. Eric starts through his career by giving insights into how he learns and the lessons along the way. We talk about internal marketing processes and Eric gives a wonderful insight into user behaviours. He recommends the best ways to get into design and building systems. Recommending GIMP, Blender, Unity and DaVinci Resolve as free software tools with great learning hubs to get skilled in the relevant areas. Eric gives his thoughts on AI and the future of design. This a great episode for anyone looking to understand more about user experience and design by one of the most experienced consultants in this field.
This episode features the charming Brian Brennan. Brian is the Founder at Brian Brennan Coaching. Brian is in the popular fitness industry he talks about operating in a very competitive space. He talks about using trends and sounds to promote his brand and swears by Later/linkin. bio for his scheduled posts. He also explains that godaddy studio for mobile is a great editing tool on the go (costing about €100 a year.) His go-to platforms are Instagram, Facebook and TikTok. But he also works on his site creating different video series and written work using insights from answer the public. Lastly, he talks about opportunities for Instagram subscriptions and YouTube memberships. As well as client testimonials after working with him. This a great episode for anyone looking to understand more about the fitness and influencer market.
This episode features the excellent Megan Rose McCarthy. Megan is the Marketing Manager at Interiors by Sisk. Megan first talks about her career to date stopping off at a PR firm and a luxury hotel on the way to her current industry in construction. Viewing Megan's work she wonderfully breaks down complex matters into easy to consume bite-size content. Throughout the show Megan wonderfully explains how she creates content for their successful socials and how she implements her ideas. Megan also discusses the transition from B2C marketing into B2B, and throughout the episode gives wonderful insights into marketing in general. This a great episode for anyone looking to learn more about creating content in the B2B industry.
This episode features the creative Amelia Achmetsina-Dowd. Amelia is the Marketing and Sales Account Executive at KICK Dublin. Amelia speaks about her history first in sales growing up. This nicely leads to how Amelia's great work has grown in social. She talks about some of her work in Five Lamps has led to a social community, follower growth and assisted events as a result. Amelia explains how she sources or creates imagery (a real strength when you look at Amelia's work). She shares what areas she is working on at the moment and her thoughts on growing in the industry. This a brilliant episode for anyone looking to grow a significant social media account.
This episode features the fabulous Dhruv Mathur. Dhruv is the founder of Perfect Digitals. Dhruv has a keen eye for International SEO. He explains how language and translation are one of the USPs for his international SEO and we discuss whether a company's website is best to use ccTLD, subdomains, subdirectory, gTLD with language parameters or different domains. He highlights what software you need to make of both novice and expert marketer levels. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.
This episode features the excellent Cian Byrne. Cian is a Freelance Copywriter for his company Cian Writes, with notable work with 256 and ilk clothing. He talks about producing recognised content around the world. He speaks about his work in cycling around Bianchi ebikes and how it gave a client huge attention due to the timing of the piece. He recommends two softwares;
Grammarly and word counter extensions. Grammarly highlighting errors in your copy. Word counter not just for character lengths, but to vary keyword density and to avoid keyword stuffing for SEO. Cian talks about how he sees the web content world improving noting the Patagonia Stories section as a source of inspiration (an area we'd highly recommend checking out). This is an episode perfect for anyone who wants to understand website copy at an expert level.
This episode features the lovely Sarah Ireton. Sarah is the Digital Marketing Specialist at CIF (Construction Industry Federation). She first runs through her content marketing work, creating long-form content pieces and taking out the interesting aspects of social. Sarah explains an example of her work by highlighting her timely piece on Ergonomics. During the pandemic designing home workplaces was such an important topic, her well-researched and well-timed piece really caught momentum nationally. Sarah runs through how to start creating Twitter and LinkedIn accounts. Make sure your content is specific and on point from the off. This episode is a good episode for anyone wanting to understand content creation and making short-form content for social.
This episode features the knowledgeable Seán Fahey. Seán is the Founder and Digital Communications Specialist at Fahey Media. Sean starts by giving an overview of starting a digital agency. He then highlights how he works with businesses building a 3-month, 6-month and 12-month strategy. They'll look at contact sourcing, and creating a database which allows them to remarket to the audiences further down the line. He talks about LinkedIn B2B marketing and how it can capture leads. Seán also highlights smarketingcloud .com for remarketing and driving more leads to the site. He talks about one of his great campaigns building buzz .ie for the star and some of the campaign work he was part of for Aldi. He highlights appsumo as a great source for software. And we talk about the future of digital marketing. This episode is perfect for anyone wanting to understand the creation and management of a digital marketing company and b2b marketing.
This episode features the lovely Sneha Padavala. Sneha is the B2B Content Marketer at Prommt. She talks about her experience with her previous print media career and how it helps her content creation work. She starts by talking above the different levels of content giving the example of people new to the brand getting Elevator pitch-like content. She explains a lot of their content is in the form of whitepapers and blog content. She gives a successful content example about a sports hospitality content campaign she was part of for a Premier League team. She talks about how they developed content journeys for the decision-makers via their job titles. She also breaks down her whitepaper infographics content using Figma explaining it's a bit higher of a level than canva. For videos, she uses Lumen5 which is an AI video software. Beyond is also used and then Hubspot for email marketing. Notion helps her organise her time with Miro slack. She goes into greater detail on Figma creating infographics and how her teams could all use the project at once. Sneha also discusses Lumen5 and how she establishes video campaigns on that platform. Lastly, she discusses SkillShare which is a wonderful platform to upskill into. This episode is a great episode for anyone wanting to understand content creation at a high level.
This episode features the insightful Erik Oliveira Santos. Erik is a Campaign Data Analyst at Sojern. Erik speaks about his role which is supporting the EMEA Sales team at Sojern. Providing campaign optimisation analysis, data analytics and insights through different types of reporting. We talk about data platforms and Erik explains how he regularly uses Google Analytics 360 and Xandr. He goes into his work in programmatic marketing and data analysis and explains Xandr in greater detail. This is a great episode for anyone looking to improve their knowledge in programmatic marketing and data analysis.
This episode features the excellent Niamh O'Connor. Niamh is the Head of Communications at Strong & Herd LLP. Niamh speaks about her work in email marketing and how she communicates with their target audience. We talk email workflows with Niamh building out, one for their members and the other being more built for engaging the wider audience. She talks about the forms of content which apply to both and how enhancing the learning platform can help with the content used. One really good example Niamh speaks about is the introduction of digital badges in their learning platform. Something which is known to improve users' engagement, setting goals throughout the course to show their professional achievements. The badges are designed to be social media friendly allowing the achievements to get recognition to wider audiences. Niamh talks about email strategy using Mailchimp, she highlights authenticity and sticking to the message as important areas to consider when starting off. This a great episode for anyone looking to improve their customer communication and email workflows.
This episode features the creative Aoife Gainsford. Aoife is the Head of Creative Services at The Smart Group. Aoife begins with building a strategy for their clients, analysing the content of competitors and seeing what is currently successful in the industry is a good benchmark. Then using her experience to build a brand identity and look for opportunities from there. Aoife explains how TikTok is starting to use provide inspiration for herself and her team. Aoife discusses identifying trends, using the music trends to potentially add product placements, and using phone cameras to play into creating authentic content. We talk about the challenge of creating content, getting in front of the camera and getting buy-in from the company. When questioned about software Aoife swears by Float a Resource Management, Planning & Scheduling Software for managing the team. We lastly discuss the Metaverse and its potential in digital. This episode is perfect for anyone wanting to understand the management of digital marketing campaigns and brand strategy.
This episode features the wonderful Ingryd Sampaio. Ingryd is the Digital Marketing Specialist at Purcell & Woodcock and works as a freelancer also. Ingryd speaks about her love for marketing and why she decided to join the industry. She shares her knowledge of email marketing and how content and headlines are so important to the opening and consuming of them. She greats her real results by audience segmentation and studying their audience to understand how to "speak" to them. To help Ingryd speaks about one of her successful campaigns for Sentinel Vaults selling gold to high-value clients. In terms of software, Ingryd uses Mailchimp for email and Hootsuite for her social management. She shares her thoughts on the metaverse and her growth in the future within the industry. This episode is good for anyone wanting to understand email marketing and the powers of good audience segmentation.
This episode features the excellent Fernanda Borssato. Fernanda is a Corporate Partnerships Executive at Dublin Simon Community. Fernanda starts by discussing her outreach strategy on LinkedIn and facilitating the needs of businesses' CSR (Corporate Social Responsibility). Fernanda goes on to speak about how her skill set helped thousands of students and workers to get extended visas during the pandemic—highlighting the processing issues at the time and getting the necessary coverage to help affected communities. We go on to speak about software and Fernanda discusses Trello and Notion Management Tools as key parts of her day. Fernanda talks about her next stages and plans for 2023. This episode is a good episode for anyone wanting to understand how networking for corporate partnerships works.
This episode features the interesting Jennifer Bourke. Jennifer Bourke is the Marketing Manager at NuNet. Jennifer explains the complicated world of web3. At NuNet their platform uses blockchain technologies and crypt economic mechanisms for powering value exchange in a machine-to-machine marketplace of decentralized computing resources and algorithms. In layman's terms a decentralized server hosting company like Amazon AWS but on the blockchain. We talk Tokenomics and Jennifer does a wonderful job of explaining the space with airdrops and free NFTs as incentives at events. For additional insight, the Milk Road was suggested as a great daily update in the space and it's clear this will be a huge emerging industry in the coming years. This a great episode for anyone looking to learn more about web3 and crypto.
This episode features the wonderful Darragh Verschoyle. Darragh is the Head Of Online for Velo Coffee Roasters. Darragh highlights his ecommerce experience for almost 20 years. Starting off at web design, Darragh fell in love with graphic design, and as a result, pursued work in that area for several years. He then moved into ecommerce at Gamestop for 5+ years, followed by agency side work, then Eason & Son, and lastly Diageo before his current role. He talks about his different campaign work and how he helped GTA5 at Gamestop become their most successful pre-sale game at the time. We talk about marketplaces and how there is so much opportunity in getting products out there. Darragh talks about the importance of understanding ad spend. And using medium as an emerging area for good insights into ecommerce. This episode is perfect for anyone wanting to understand ecommerce campaigns and opportunities at both SME and large corporate levels.
This episode features the brilliant Dr. Ann Torres. Dr. Ann is the Head of the Marketing Discipline at the National University of Ireland Galway. Dr. Ann talks about her career, including her education in the US. We talk about the end goals for students at Galway with critical and strategic thinking being the most important skills developed from the courses. Students achieve this by working on real-life case studies of businesses that apply to be part of the university programmes. Dr. Ann wonderfully talks about the development of skills of the students and the cost-effective approaches to programs and technologies available to them. This a different take on the show but one necessary to see how the next generation of marketers is developing their skills. This a brilliant episode for anyone wanting to understand the Irish educational system in marketing and how businesses can get first-hand help from local universities.
This episode features the brilliant Ranjani Nagarajan. Ranjani is a Marketing Manager around Email Strategy at HubSpot. Ranjani first talks about her career in digital marketing working for digital agencies before landing her current role at Hubspot. We look at different opportunities in Hubspot's Marketing Hub and Ranjani explains a large part of a business's success is around segmentation and creating lists for different audiences. Personalisation is key and Hubspot allows users to communicate with their audience in several ways. When asked, Ranjani said one of the most successful ways to build automated journeys is via the customer's pipeline status or lifecycle stage. In terms of additional software, Canva is Ranjani's number one suggestion something she'd recommend to all marketers. This is a good episode to understand Hubspot Marketing Hubs and email marketing.
This episode features the excellent Terry Reilly. Terry is the Head of Digital Marketing for Financial Services at Tata Consultancy Services. Terry starts by highlighting his early career and how he's built a team of 50+ members of staff. His biggest skill set is asking the right questions and communicating across several countries/time zones. We talk about data and how to ask the right questions in building the right process. He talks about coming up with design lead strategies. One of his coolest achievements was marketing on times square. And marketing to high-value people in Indonesia in a car washing campaign is believed to have had a 98% success rate. We talk about the evolving importance of AI in digital and Terry highlights what is required to get your foot in the door of large companies in this space. This episode is perfect for anyone wanting to understand the management of large digital marketing campaigns and taking a data-driven approach to excelling in them.
This episode features the wonderful Farah Barry. Farah is the
Content and Brand Manager at IMI and also a Freelance Copywriter. Farah runs through the different industries she's been a part of including Brown Thomas and professional education. Farah talks about her webinar campaigns the first one surpassing all expectations with 1600 guests. She explains they used the webinars as a lead gen campaign using content areas to get people in and converting on courses further down the line. We move onto Email marketing and Farah highlights simple areas like countdown timers and straightforward calls to action are so underutilized. Farah sets her targets for upskilling in paid and we discuss areas like TikTok. This a good episode for anyone looking to learn more about content creation.
This episode features the multi-talented Dermot Murphy. Dermot is the Senior Social Strategist at Glanbia. Dermot talks about his career to date and how he has been part of most areas of digital marketing. He moves on to talk in great detail about paid social. Dermot wonderfully talks about the change in digital content in recent years and the current trend of learning more about what is going on behind the camera. We also talk about the influencer market and the emergence of micro-influencers. Dermot references several softwares and gives a wonderful overview of Sprinklr in particular. Lastly, we discuss Bereal and its emergence as a social media. This a brilliant episode for anyone looking to learn more about paid social channels and marketing to particular audiences.
This episode features the brilliant Mariela Katić-Kuredža. Mariela is a Digital Account Manager at Irish integrated marketing communications agency Hopkins Communications. Mariela talks about her career in the travel industry and moving into multiple different industries at Hopkins. She talks about TikTok advertising its strengths and limitations then compares the platform with Meta campaign studio (Facebook/Instagram). Mariela highlights Capcut video editor for some of their content on these platforms. Mariela runs through her process and how everything starts with the website. She also discusses her upskilling in Udemy and how a new web development course she is doing will help her with basic site tracking and understanding web demands a bit more. This a great episode in understanding paid to advertise and how to improve your website conversion rate.
This episode features the charming Kimi Ora Holtz. Kimi is the Web Design and Content Development Manager at Weirs of Baggot St. Kimi's biggest skill is humanising a lot of the digital channels and really bringing home the family feel that Weirs of Baggot Street provides. She talks about their work with st. Michaels House and their upcycling strategy together. We talk about the UGC content throughout the site and how Kimi has really improved the customer buyer activities by doubling down on this part of the site. Kimi talks about their Black Friday strategy and how Pinterest really improved the impressions and performance of the business. This a terrific episode for anyone looking to understand building different marketing channels for ecommerce businesses.
This episode features the interesting San Shreekar. San is the Senior Digital Marketing & Communications Manager at PLANIT. With 13 years of experience, San goes through how she develops a 360 marketing plan for her clients. She talks through a Gym franchise campaign where they expanded the business into the Irish market. She highlights different platforms can be the right platform for your business and industry. San speaks highly of SEMrush and admits TikTok provides a huge opportunity for businesses at the moment. This episode is perfect for anyone trying to understand how to build out 360 marketing campaigns.
This episode features the multi-talented Tevin Farid. Tevin is the Senior Marketing Executive at Royal College of Surgeons in Ireland. Tevin talks about how he markets for the college and his impact from a marketing point of view. He talks about his post-graduate marketing and PR side of things whether that's webinars, newsletters or what they are doing in their industry. We talk about how he successfully identifies and markets to new audiences every year. It's a very specific type of audience to identify and Tevin wonderfully talks about breaking through and creating great storytelling campaigns. This a brilliant episode for anyone looking to learn how to identify the correct audiences and market to them.
This episode features the charming Chris Carr. Chris is the President & CEO of Farotech. Chris starts by talking about how his agency takes a different approach in many ways. Instead of giving traditional initial quotes provides a 10-week discovery process to understand the business and then propose how they can move forward. We talk programmatic advertising with Stackadapt. With a wonderful breakdown of how hyper-targeted their campaigns are. We also talk about AI possibilities for agencies and how Chris and his company are trying to get ahead of the curve. This a terrific episode for anyone looking to understand programmatic advertising and a high-performing agency.
This episode features the excellent João Luiz Ferreira. João is the Digital Marketing Manager at ACA International. João speaks about his daily job identifying keywords and finding buyer personas. He talks about using Ahrefs and Semrush to identify his keywords. And how he uses a manual Google search to see if long tail terms appear. He gives a wonderful tip for using wordtune and buzzsumo to get great content insights. Next up we move on to how he's been able to get a relatively new site top of the search and he shares his story there. Changing it up we speak about Amazon PPC and how João has aggressively grown the sales of Irish Tin Whistles around the world. We finish up with some insights into websites and CRMs. This episode is perfect for anyone wanting to understand keywords and different ways to build an online business.
This episode features the brilliant Camilla Odilon. Camilla is a Professor of Digital Marketing and works for Sooner than Later Solutions Limited. Camilla speaks about her career to date, her great work in Brazil and the challenges she faced arriving in Ireland. Camilla talks about data-driven work and using LinkedIn/YouTube channels to her advantage. Camilla talks about how she has such an engaged audience. She uses SalesNavigator on LinkedIn to find the best audiences and talks about her work there. This a good episode for anyone looking to learn more about LinkedIn and social networking.
This episode features the wonderful Lisandra Coelho. Lisandra is the Digital Marketing Specialist and Content Creator at NUI Galway. Lisandra speaks about her
success in running a popular political campaign in Brazil. She helped build the speakers' follower profile to over 70,000 in a short space of time. In terms of software Lisandra speaks about her management of Hootsuite and Canva. She also shares the importance of video and following the trends of Instagram Reels and TikTok. This a good episode for anyone looking to learn more about branding and social media.
This episode features the incredible John Lee Dumas. John is the creator & host of Entrepreneurs on Fire Podcast. With over 3800 episodes, at the time of writing, generating an average of $200,000+ dollars a month from his 1 million + listens a month. JLD would proclaim he's only just getting started. John lets us in on one of his large secrets to his success, consuming the right content. He talks about finding solutions for his audience. Asking the fire nation for types of content they might be interested in. He talks about the launch of his book "Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment" and how it was constructed from the years of operating the podcast and meeting some of the great minds in business; including Tony Robbins, Amy Porterfield & Gary Vaynerchuk to name a few. This episode is perfect for anyone who wants to learn about self-branding and podcasting from one of the best around.
This episode features the multi-talented Maeve Nowak. Maeve is the Digital Marketing Executive at ADHERE Digital. Maeve has worked on all the main areas of digital but we focus the episode on PPC (primarily Google Ads). She discusses the removal of expanded text ads and wonderfully highlights the benefits of the changes for users. She talks through her process of improving campaigns with an improvement in landing pages and good keyword research. We talk ad score, and Maeve gives many beautiful insights into building successful accounts. She speaks highly of Grammarly and how she has to adapt between regions. This a brilliant episode for anyone looking to grow and improve their PPC accounts.
This episode features the wonderful Evelyne Legaux. Evelyne is the Managing Director at Finance OTC Consulting Ltd. Evelyne first talks about her career in corporate and how she on many occasions had to find digital finance solutions for them. She talks about building her own digital presence and becoming a thought leader in the space. Using her blog and Linkedin to network with B2B finance leaders and small businesses. Her real skill is presenting complex financial solutions in a clear, concise and actionable way. This episode is perfect for anyone trying to understand financial systems and how to grow a personal digital presence.
This episode features the creative Kathryn Snell. Kathryn is the Digital Marketing & Social Media Specialist at Macra na Feirme. Kathryn speaks about her work in social media and email (e-letters). She talks about the importance of understanding the right social platforms for the right industries. A lot of businesses if B2B should focus on platforms like LinkedIn for example. She talks about how she has managed to cover Macra's own social account content wise and how in the last year they have had over 3000 different media mentions digitally which is very impressive. Kathryn gives a wonderful explanation of MediaHQ and how you reach national and international publications. She also wonderfully highlights Zoho Social and how she reports her results from there. This a brilliant episode for anyone looking to grow a significant social media account.
This episode features the creative Dani McFerran. Dani is the Founder and Creative Director at Done & Dusted Design. Dani starts by explaining her process of creating the brand design. Using a creative workshop with the client it's important for her and her team to start off right. Identifying the brand language, brand design and understanding the business's "tribe". She talks about her success with a sustainably gifting brand and how to get started in design. She uses adobe creative suite for a lot of her work and discusses the emerging AI market in design. This episode is perfect for anyone interested in digital design and brand strategy.
This episode features the lovely Kanishka Karara. Kanishka is the Digital Marketing & E-Commerce Specialist @ Kitchenfittingsdirect.com. Kanishka talks about her work in social media with a keen focus on Instagram. She talks about leveraging their products with desired experiences to increase engagement and audiences. In her example, she has a competition involving Gareth Brooks tickets and a hotel stay associated with their products. So only purchased customers can qualify for this luxury prize. She says one of the secrets of social success is consistency and constantly trying and looking for new ideas. She also refers to her content bank and recommends making your life easier by banking content pieces for certain days. She also discusses Instagram's changing algorithm and how to adapt your content to capitalise. This episode is perfect for anyone interested in social media growth, especially on Instagram.
This episode features the excellent Nadaline Webster. Nadaline is the Director of Marketing at Rightly.io. Nadaline speaks about her attitude towards content and advises the best results are by asking your audiences rather than trying to guess what they'd like to know more about. We talk about data and black-box thinking trying to understand the data via holistic thinking. Nadaline talks about strategy and how it needs buy-in from every business level to be successful. This episode is perfect for anyone wanting to understand content and business strategy.
After Hours Entrepreneur: An Entrepreneurs Guide to 6-Figures
Take action. Build a business and life you love!
Listen on: Apple Podcasts Spotify
This episode features the wonderful Lindsay Sutherland. Lindsay is the creator of the Passive Income Examiner and runs her own content strategy business as well an author, speaker and coach. Lindsay first talks about the cost-effective benefits of podcasting. Led into one of her favourite platforms Textiful which she has optimised for selling her book (text PIE to 33777 to download her book). She highlights automation throughout and speaks highly of Kajabi CRM using that platform as the core for all her marketing and using Zapier for integration at times. Someone who clearly loves learning new software and tech. Lindsay explains that anyone who has a curiosity mindset in this space can be very successful even without any prior knowledge and recommends Google classes to start excelling in your knowledge. Doing your own research comes up as well with Lindsay wonderfully explaining a scenario where she learnt to do more of her own. This episode is perfect for anyone trying to understand podcasting, learning how to grow in digital and building successful platforms.
This episode features the fabulous Cillian Bracken-Conway. Cillian is the Web Marketing Manager at eDesk. Cillian runs through his diverse history in digital but lands on SEO as his main area of expertise. He talks about his attention to detail in technical SEO. Giving a breakdown of some of the advanced areas in technical SEO for example canonical tags and pagination. Staying ahead of Schema can be a strong business strategy. He highlights screaming frog as his go-to SEO tool, ahrefs, search console and then story chief for his content management. Twitter, BrightonSEO and Search Engine Journal/Land as sources for new information. Lastly, we talk about the current landscape of the SEO market and Cillian discusses the challenges and potential within. This episode is perfect for anyone wanting to understand technical SEO at an advanced level and learn from an expert in this field.
This episode features the creative Conor Bryce. Conor is the Social Media Manager at Teckro. Conor speaks about his career starting off as a designer and making creatives. To joining a start-up near the beginning and helping grow that company into an international business boasting 200+ employees. We talk cross-marketing and he shares a recent campaign he was part of. He mentions throughout the need to be social on social media and how important that is to growing an account. Conor also highlights the challenges of writing copy in such an important industry needing to be factual and informative. This a brilliant episode for anyone looking to grow a significant social media presence.
This episode features the excellent Jon Harrison. Jon is a Digital Account Manager (Retail focus) at Core Optimisation. Jon speaks about his work in digital marketing to date and building a successful Irish tech site (goosed) with his best friend. He gives a breakdown for retail businesses for Black Friday and how a business doing a good job can elevate itself to a great job. One example of his best work he shares a great story about how his site was up for awards at one of the major Irish blogging award ceremonies. Jon breaks down Zapier and how it's a solution which has helped him greatly. We discuss Pointy and the integrations between the online/offline marketplace. A brilliant episode for anyone looking to build a business using paid social.
This episode features the charming Femi Akin-Laguda. Femi is a Growth & Operations Consultant at Strikepay. Femi explains how he operates starting at a business, analysing the team, how the sales and marketing side work together, where the marketplaces are and understanding the audiences they serve in. Analytics drive his work and he names looker (part of google cloud), google data studios, powerbi and tableau as resources. He advises breaking the data down to the simplest form to have a successful data-driven approach. We talk about web3.0 and Femi's interest in startups being contracted on the blockchain. He also gives a wonderful description of the web 3.0 space. This episode is perfect for anyone interested in business growth and the opportunities in the web 3 space.
This episode features the astute Daniel Ring. Dan is the Marketing Specialist at Origo.
Dan speaks about his marketing experiences and how he adapted from B2C marketing at Mothercare Ireland to more B2B marketing at Origo. Dan goes into detail about his email marketing using Mailchimp, Photoshop and Dreamweaver to build out campaigns. He explains how an important relationship with the sales team and understanding the feedback from them, helps drive the business forward. He also says they create competitions in the office around A/B testing highlighting the importance of the results of the emails. He reveals that personalising lists, tagging and segmenting out their leads are key to their success. Dan goes on to recommend the reviews system, Embedsocial to help retention of clients and improve their SEO by getting more google reviews. We also have a nice chat about VR and AR. This episode is perfect for anyone involved in building out email marketing campaigns and enjoys good old chit-chat.
This episode features the insightful Joe Wilde. Joe is the Managing Director at Mac Digital. Joe talks about marketing strategies and how his company looks at bringing more traditional businesses into the digital landscape. He talks about connecting the digital journey with the in-store experience and how he operates those two spaces. One software he highlights as a great source of strength for his company is Slack. Working internally with his team and also with clients from time to time. We also look to the future of e-commerce and Joe wonderfully highlights the growth of personalisation in the e-commerce space. This a brilliant episode for anyone looking to understand a business strategy and client management from a top level.
This episode features the brilliant Noah Labhart. Noah is Co-Founder & CTO at Veryable. He also has one of the best business podcasts in the US called Code Story. Noah starts by saying how he markets Veryable and how he uses more traditional marketing forms to build out his business. The opposite can be said about the Codestory podcast which is strictly digital. He speaks about monetising his podcast by creating seasons sponsorships and getting the advertising side of things out to businesses. Secondly, he explains Castbox advertising helped accelerate the podcast's listenership. A software Noah recommends for podcast creators is Auphonic which allows them to level out audio and optimise the listening experience. We also speak about Shift (tryshift.com) and how it allows him to manage his multiple mailboxes. This a wonderful episode for anyone looking to understand managing different businesses and create a leading podcast.
This episode features the knowledgable Orest Komarnyckyj. Orest is the Creator and Founder of the Standard Academy. He also has the successful podcast @OldGuyTalksToMe.com. Orest talks about his networking tips for identifying and contacting guests for his show. He recommends LastPass for working with freelancers or virtual employees. An excellent suggestion for bigger businesses, as well as his go-to platforms, calendly, dropbox and canva. He explains one of the reasons for his successful show is authenticity a key trait he believes in being a great marketer. This episode is perfect for anyone trying to understand podcasting and building a successful platform.
This episode features the brilliant Saoirse McCabe. Saoirse is the Director Of Marketing and Public Relations at Cork Heritage Pubs. Saoirse speaks about the art of networking and starting small in your local events, which can be a great way to get started in the space. A more seasoned professional should look to industry-leading events to build a great network of contacts. She talks about her current marketing campaigns focusing on the Cork market creating hyper-local events that would tie into the city. Saoirse highlights Sprinkler as a go-to tool to trace your brand online. We discuss social listening and Saoirse provides some great tips on going into geo posts to see consumer engagement which might not be using the correct text/hashtags. Lastly, we talk about the influencer market and the potential within it. This episode is perfect for anyone interested in PR and understanding community building.
This episode features the outstanding Alison Desmond. Alison is a Digital Marketing Specialist at Velocity Growth and the Founder of Desmond Consultancy. We talk about marketing strategies and Alison first of all always evaluates a business and looks at how she believes they should spend their time. Once establishing an audience she looks at where their audience is. It's always about building connections, making sure the brand messaging is clear and making sure you make as many touchpoints as possible to match the analysis of where the target audience is. She highlights the importance of a client working with you rather than being a hire. It's essential for clients to cooperate and be willing to put themselves and their knowledge out there. Alison uses Trello and Canva for her go-to tools to manage, organize and create accountability for the clients. A brilliant episode for anyone looking to understand a business strategy and client management from an elite level.
This episode features the lovely Trúc Hoek. Trúc is the Digital Marketing Specialist at e-Frontiers. Trúc talks about her management of social accounts and her branding work. One of her biggest successes is growing their Linkedin account from 8000 followers to 75,000+. Something she achieved by using strong organic posting and leveraging their paid ads to her advantage. We discuss her role in organising recruiters and their use of the automated system herefish. Which allows them to target their roles with users in particular locations. Giving the applicants a more personalised approach to the roles they are interested in. This episode is perfect for anyone looking to automate their recruitment process.
This episode features the insightful Leah Leslie. Leah Leslie is the Marketing Executive at the National Library of Ireland & Freelance Writer. With a wealth of content available with over 12 million books at the National Library, Leah talks about navigating and finding content for their social channels. She highlights the experiences she's had going viral, how inspiration can be away from the office and how she plans to upskill in future. She finds Hootsuite as her go-to tool for social. She also heroes community building throughout and show her passion for keeping history relevant in the mainstream. This episode is perfect for anyone looking to scale up their social media presence.
This episode features the insightful Orla Cooney. Orla is the Chief Operating Officer at Magico. Orla goes into great detail about onboarding on Magico and the success stories some businesses have had working with her. We talk at length about the lifetime value of a customer and how the pandemic increased the market of brick-and-mortar businesses moving online. We look at Irish industries and discuss the opportunities Magico could bring to a business. Lastly, Orla shares how her upbringing has helped her career and ability to keep growing in a fast-moving space. This episode is perfect for businesses moving from more traditional means to a move online approach.
This episode features the brilliant Gráinne Harte. Gráinne is the Digital Marketing Executive at ADHERE Digital. Gráinne goes into depth about her paid work primarily Google ads. She wonderfully breaks down the quality score and the importance of landing pages. In terms of keyword research, she suggests free sources like keywords everywhere and answer the public. As well as ahrefs as a paid solution for the same thing. Other software she highlights are sitechecker, Seoptimer and Hotjar all advance her work. Lastly, Gráinne about GA4 and how applying on your accounts today will give you a year's data in the new format before the forced changeover. This episode is perfect for anyone who wants to learn more about paid spending from an excellent paid expert.
This episode features the lovely Jason Flood. Jason is a freelance Digital Marketing Specialist who likes to focus on video creation in particular. Jason speaks about his adventures in the US including working around Damon Dash's studio. He talks about keyword research and correct tags for YouTube videos. He talks about Keywords Everywhere as a wonderful tool to start your keyword research. Jason talks about how he is mixing his passion for video with his knowledge of SEO and Paid to build out successful campaigns for his clients. This episode is perfect for anyone interested in increasing organic traffic via video content.
This episode features the outstanding Tony Burke. Tony is a Digital Marketing Specialist & Marketing Automation Specialist for his own company, bbmm.ie. We talk about marketing strategies and Tony brilliantly explains some key aspects and decisions in helping build businesses. He also shares how to communicate and educate clients on their business journeys. We talk about Spotify's new relationship with FC Barcelona. And lastly the podcasting market and opportunities there. A brilliant episode for anyone looking to revisit a business strategy and identify how to scale a business.
This episode features the wonderful Kate Higham. Kate is a Freelance Copywriter, Content Writer & Brand Storyteller. She talks about how she comes in, identifies a business' voice and helps build a powerful marketing message. She talks about building a word bank and creating brand identities, using McDonald's short sensory words and Brown Thomas luxury rich copy as perfect examples. She talks about her go-to softwares including Grammarly, Hemingway and Hotjar. This is an episode perfect for anyone who wants to understand website copy at the highest level.
This episode features the brilliant Rebecca Dunne. Rebecca is a Freelance Marketing, Content & Social Media Management Professional. Rebecca highlights her skills in growing social media profiles organically. She starts by explaining how she identifies the brand's voice and content. Secondly, she reiterates the importance of analyzing results and finding ways to measure your content. Lastly, she highlights the tools she uses to create her content software including Canva for imagery, Clipchamp for video content and Grammarly for her text. She also uses Readable for longer-form content, Google Analytics for reporting and Ubersuggests for keyword search. We end the show discussing the growth of TikTok and looking at businesses early to the platform. This episode is perfect for anyone exploring organic growth on social media platforms.
This episode features the brilliant Ian Matthews. Ian is an experienced HubSpot Expert who now works freelance. He, first of all, explains on the show how a Hubspot platform might be the CMS solution for many types of businesses. He talks about integration features like zapier and calendly offering affordable solutions to small businesses. We also talk about enhancements in the platform and the future of businesses that specialise in one aspect of tech. This episode is perfect for any business looking to learn more about Hubspot.
Today we talk to the wonderful Karina Araujo. Karina is a Digital Marketing Specialist and is working at Permanent TSB. Karina starts by sharing her insights into content creation and her go-to platforms Spark and Canva. She talks about her college experience and her interest in the psychology of marketing. Karina is someone at the start of her digital career but has all the enthusiasm to be successful. This episode is perfect for anyone starting off in the digital space.
This episode features the lovely Shreya Barua. Shreya is a Content Marketing Executive at Wolfgang Digital. Shreya speaks about producing high search content, focusing on one key area for a business, adding rich snippets to make sure she is maximising SERP real estate and showing clients the growth journey involved. SEMrush is her go-to tool for showcasing the growth and identifying a lot of these content keywords. She goes on to the importance of repurposing content and not being afraid to use long-form content again for its key points. Askthepublic and buzzsumo are great additional sources for identifying keywords. With Google Analytics being relied on for tracking. This episode is perfect for anyone interested in increasing organic traffic via content pieces.
This episode features the brilliant Carole Smith. Carole is an experienced marketer who specialised in the travel industry. She's a business coach, consultant and content creator for her own company, SynNeo. She starts by talking about her challenges during the last recession in 2008, upskilling in coaching and then discovering Facebook/Blogging when both were in their infancy. We talk about how Carole builds out her client audits, looking at customer reviews, how the company is perceived, where its awareness is etc... she focuses a lot on whether the market is cohesive. We talk about the battle between Meta & TikTok and the emphasis on video. Carole talks about creating content and how quality can affect the top of the sales funnel. This episode is perfect for anyone trying to understand the history of digital marketing and marketing in the travel industry.
This episode features the astute Annemarie O'Brien. Annemarie is the Marketing Manager at Moriarty's and a Freelance expert. Annemarie talks about how listening to the client and buliding a great rapport can be a solid foundation for success. She's gone to great lengths to work on herself in video and photography to produce the highest level of content possible. With the explosion of TikTok, she highlights the importance of getting on the platform immediately. Annemarie has several platforms to help her work including, Trello, Post Planner, Grammarly, Adobe Creative Cloud, Mojo app, Playset and Mailchimp. This episode is perfect for anyone involved in building out digital plans.
Today we talk to the wonderful Pablo Otto Müller. Pablo is the CSD at Charles River Laboratories. Pablo starts by sharing his insights into content creation and what he thinks of the current state of the social media platforms out there. He explains the importance of staying on top of trends and always keeping an eye on the next opportunity socially. This episode is perfect for anyone who wants to understand in greater detail, social media platforms and create content for them.
This episode features the brilliant Pádraig Power. Pádraig is the Marketing Manager at refurbed Ireland. Padraig is an experienced marketer who talks about his career to date. Uses his analytical skills to create a detailed approach to organic content. He speaks about his past experience like creating a loan calculator for the credit union which created another type of high-quality traffic to the site. In addition to another source of content for the social accounts. We talk TikTok and his work there. We also discuss his use of looker for conversion and marketing data. Interestingly refurbed Ireland is so environmentally conscious they have added their Co2 tracker per product so they track the environmental impact of each sale. We also discuss how Emplifi is a brilliant social media and customer experience platform, especially for businesses with different social accounts for each country. Allowing the business to understand better what content works for each country. Lastly, we speak about brands that can complement your brand and how important it is to develop strategic partnerships. This is an episode perfect for anyone who is looking to expand their content or organic traffic via content.
Today we talk to the exceptional Graham Kinsella. Graham is the Marketing Technological Lead at Deloitte Digital. Graham starts by sharing his vast experience in marketing and digital throughout the last 20+ years, with some incredible stories along the way. He shares his insights in Martech and how he has developed deep customer insights and explored digital marketing channels a lot of the time at their inception. This episode is perfect for anyone who wants to understand how to navigate the digital marketing industry.
This episode features the insightful Wanda Cardenes. Wanda is the Digital Marketing Manager at ENEA AdaptiveMobile Security. Wanda talks about how she would start her marketing for any business. By looking at the current industry, who are the competitors and asking questions like who is the target audience? The next part of the chain is analytics. Wanda uses a Hubspot marketing platform integrated with Salesforce and Zoom. Which creates a better understanding of their customers and allows Wanda to create buyer personas. From there she builds out content specific to the different audiences. Virtual events using zoom seem to be a rich source of content recently. We lastly discuss the metaverse and how their virtual events could be the next space worth exploring for marketers. This is an episode perfect for anyone who is involved in building out digital plans.
This episode features the excellent Aditya Labhe. Aditya is a Solutions Consultant at ChannelSight. He talks about connecting dots from the why to the how for clients. His strengths in using data and identifying what channels to use are what have made him so successful. Tableau, Microsoft PowerBI, Looker analytics, and the likes of the more common Meta Business Manager and Google Analytics. Have all be useful data tools for him to make his decisions for clients. This is an episode perfect for anyone who wants to understand the data behind digital decisions.
This episode features the interesting Phoebe Dunne. Phoebe is the Ecommerce and Digital Marketing Executive at Diageo. She works at the Irish brand home experience which includes footfall to the Guinness storehouse and online store. Phoebe talks about different campaigns and the work involved in working for one of the most recognisable brands in the world. For example, she talks about her 1019.5 seconds campaign. Which were organic video shorts reaching out to artists around the same timeframe as to pull the perfect Guinness. We talk Guinness Nitro Surge and their Shopify store. Selly is mentioned as a wonderful extension that allows bundles to take place at the checkout. Also Klaviyo was recommended as a wonderful tool to provide excellent Email & SMS marketing. This episode is perfect for anyone trying to understand how one of the best brands in the world operates.
This episode features the excellent Aisling Kelly. Aisling is a Digital Marketing Executive at Ardmac. Aisling speaks about her education and discovering her passion for digital marketing. She speaks about one of her early digital marketing campaigns in using social ads and platforms to promote a music artist's new song. Working at Ardmac speaks about scaling their Linkedin page to 25k+ which is very impressive for an Irish company. She uses a mix of personal and professional posts for content. A really likes to find a balance between professional construction and a more human side of things. One of her best campaigns to date was her work around International Women's Day where she recorded via Microsoft teams with custom backgrounds and built out an emotive story from the content. A brilliant episode for anyone looking to brand build on social media.
This episode features the insightful Allison McNamara. Allison is a Marketing & Communications Manager at Lero. Allison reminds us throughout the show that the most successful social accounts are achieved by being social. She'll identify people or partnered sites to actively engage with. Knowing your social platform for your industry is key. Allison focuses on Twitter and Linkedin for her current role but touches on scaling Instagram in a previous role. At Lero Allison uses researched papers and breaks up the content into smaller digestible pieces via Canva. Allison also gives a wonderful breakdown of Hootsuite and how to use the platform. This episode is perfect for anyone looking to scale up their social media presence.
This episode features the brilliant Breige Grogan. Breige is a Senior eCommerce Advisor at Magico Ireland and Founder/Consultant at Little Rock Digital. She talks about email journeys and hitting monthly targets set, whether that's education, training, sales etc... She encourages simple soft outreach email campaigns like Happy Birthday messages and abandon basket emails. Breige also reflects on her affiliate marketing experience, Rakuten is highlighted as a good platform for the retail and luxury industry. Breige uses Google Analytics and encourages marketers to learn the GA4 changes. Lastly we cover the impact the pandemic had on small businesses and the advancements in technology to help. This is an episode perfect for anyone with an interest in e-commerce and local business.
This episode features the impressive Hazel Breen. Hazel is a Freelance Marketing Consultant and Communications and Information Officer at Migraine Ireland. Hazel talks about her vast experience in user experience touching on her work for the M50 toll site/app. She talks about her work doing the illustrations and marketing for the book teenagers book of life. Which would become a best seller in Ireland on a shoestring budget. She also touches on her event experience and highlights centimetre as a great interactive software during events. Which shows live stats and polls on screens during events. Hazel also highlights video software powtoon for customised videos great for explainer videos for businesses. We also talk briefly about NFTs and the impact the blockchain could have on business. This is an episode perfect for anyone who is involved in digital and looking to expand their areas of expertise.
This episode features the insightful Jamie Costello. Jamie is the Owner and Freelance Marketer at Red Pick Media. Jamie talks about his paid business which specialises in lead gen acquisition and automated journeys. He also speaks about his agency's marketing and how he uses Loom for outreach via emails and Instagram. Jamie goes into great detail about making strong lead gen/paid journeys. i.e. monitoring ad spend, impressions, clicks, landing pages, sessions booked, trials taken up, and lifetime value, all seperately. By doing so and taking a scientific approach, he can identify and improve the journeys one at a time and build better campaigns from there. This is an episode perfect for anyone who is involved in digital paid advertising.
This episode features the fantastic Daryl Daniels. Daryl is the Marketing Manager at Codico Distributors. Daryl is thoughtful and fun throughout the episode sharing his career to date and his strength in Brand Building. We talk about brand guidelines and understanding the business's audience and how they should communicate with them. We look at the future of digital and influencer marketing. Daryl highlights the emerging opportunities and value in influencer marketing. Making the point most businesses should be capitalising on this market now. This is an episode perfect for anyone building a brand or business.
This episode features the excellent Chris Rodriguez. Chris is the Content Marketing and Community Engagement Lead at the Head Plan. Chris has to wear many digital hats and talks at great lengths about some of her areas. We really focus on her email automation and the different workflows the business has for engaging or re-engaging customers. Chris also talks about her usage of canva and the exploration into TikTok. She lastly touches upon her working on AI content and is excited to see how businesses adapt to AI in the future. A really interesting episode for anyone who would like to learn more about workflows in email marketing.
This episode features the interesting Terrence Schroeder. Terrence is the Senior Digital Marketing Strategist at ProfileTree. Terrence shares his in-depth knowledge and some of the key insights into paid marketing. We start by talking about Meta Ads Manager and the key to an account is understanding your audience. Before anything can be done Terrence highlights it's critical to have the correct tracking in place and that all decisions are made from there. In terms of audience size, Terrence aims for an audience of just below 1 million as the top 10% will be the focus of the ads. He also highlights caution in having the frequency too high. However, does acknowledge this is all a general rule of thumb and could be different depending on the business. He touches on TikTok adverting and would advise everyone to keep up to date with Google's announcements in particular. A really interesting episode for anyone in digital marketing.
This episode features the fantastic Ciana Gregan. Ciana is the Social Media Specialist at Musgrave (SuperValu). Ciana is charming throughout the episode sharing her career starting off producing content in Links of London. To now running one of the most popular social brand accounts in Ireland, Supervalu. Throughout the episode, shares her insight into community building and all the great work SuperValu does in sustainability. She talks about one of her latest campaigns which is "save the bees" which for the first time TikTok becomes a focal point of digital marketing. She highlights the use of influencers, the Waggle dance, and strong fact-driven infographics deliver a great campaign overall. We also talk Emplifi for social management and be real as an emerging social platform. This is an episode for anyone interested or working in digital marketing.
This episode features the wonderful Lucie Valentova. Lucie is the Team Lead | Online Marketing & Web Content at Siemens. Throughout the episode, Lucie covers her real insights into social media. She talks about scaling a high-profile media account and uses sprinklr.com to really pull user insights. It's clear throughout Lucie has a strategy for talking to her audiences and provides some helpful tips on how to improve your own social media presence.
This episode features the brilliant Edmund Ramirez. Edmund is the Digital Marketing Manager at SKODA Ireland. Throughout the episode, Edmund shares his thoughts on the automotive industry and how SKODA has become should a popular vehicle in Ireland. We talk about dynamic homepages, in-depth tracking, and partnering integrations on the site for dealerships. The balance of digital and traditional market. Edmund highlights where he believes the market is going and how he plans to develop his own skills in a fast-paced market. A really interesting episode around someone who is at the top of his game and runs one of the leading websites in Ireland.
This episode features the excellent Mark O'Donnell . Mark is the Senior Marketing Manager, Digital Demand EMEA at Pluralsight. He's covered most areas in the space and now Mark focuses on building complex digital strategies. Understanding markets are key to his marketing and he explains how you build out demand generation, demand caption or awareness which varies from region to region. Acknowledging 95% of your audience aren't in a buying cycle he explains the different forms of marketing which are effective for each cycle. A really interesting episode for all who like to understand the data behind marketing online.
This episode features the magnificent Ciara Nolan. Ciara is the Brand Manager at Barry Group. Ciara talks about the challenges and strategies managing an alcohol lead business. She talks about applying her agency knowledge in working with clients and the innovations she is working on to improve the business. Ciara highlights her work in improving the business via stackadapt, a self-serve programmatic software. Another notable software she uses is Socialoloco, which allows posting on multiple social accounts and allows the business to run campaigns at a local level rather than a national level. Ciara provides so much value throughout and also suggests some excellent areas to upskill. A great episode for anyone in digital.
This episode features the wonderful Kellie Anne Molloy. Kellie is the Marketing Coordinator at Uccello Designs. Kellie has several years of experience in developing brilliant website SEO, with a strong focus on onpage Kellie runs through her processes for success. Kellie highlights all the main Google resources as contributors to her work. Search console, the keyword planner in Ads, Google Trends and Analytics. She highlights for new content marketers in particular the added benefit of word clouds. Kellie also uses other platforms like Canva, Rev and Piktochart. Which led to us discussing the change in how we consume content. An excellent episode for any content marketer.
This episode features the insightful Paul Guy. Paul is the Marketing Director at Techfynder. Paul is a data-driven marketer who has a track record of identifying new emerging markets and the appropriate marketing platforms to use for them. Paul talks about his use of platforms like Hubspot/GA to make data-driven decisions. Using platforms like Telegram to drive new lead gen opportunities. His knowledge of macroeconomics and psychology helps the team scale whether that's identifying new talented staff or improving performance in departments. Paul also discusses his passion for sustainability and how Techfynder used recycled code in their work which for a finish has helped them build quicker and become more sustainable.
This episode features one of the best SEOs in Ireland, Luke Fitzgerald. Luke is a Freelance Digital Marketing Consultant who specialises in SEO, Content & Analytics. In this episode, Luke talks about everything you need to know in modern-day SEO. We start with the three pillars of search engine optimization which are technical, onpage, and offpage. We both share our secret softwares and insights into each one. Examples include: Searchviu for technical SEO for areas like website migration. Ninja outreach, Pitchbox & buzzstream for outreach. Frase.io for AI content creation and on-page optimization. Lastly, app sumo for new softwares entering the market where you can get lifetime offers for cheap prices. We also talk about domains or subdomains for international SEO and the future of AI content in search. An excellent episode for any digital marketer.
This episode features the brilliant Lorna Keane. Lorna is Content Marketing Director at the leading audience insights company, GWI. In this episode, Lorna talks about content strategy, planning, and what she’s learned about growing a sustainable content machine. An emerging unicorn company headquartered in London, Lorna shares her experience working for an exciting high-growth business, and the role her team plays in generating pipeline, driving engagement and building a recognisable brand.
This episode features the social media genius Darragh McGinley. Darragh is the Senior Social Media Manager at Indeed.com. Throughout the show, Darragh draws on his experience and achievements. For example, he brought a social strategy and social content for the first time to the FAI during his time there. And now today he talks about constantly trying to find content which adds value to the audience at Indeed. SproutSocial is his go-to platform for data and we also discuss the responsibilities social media companies have in protecting their users. A great listen to anyone in social media marketing and interested in how social media at the top-level works.
This episode features the talented Trevor Murray. Trevor works as the Content Marketing Specialist at the PorterShed in Galway. Trevor focuses on creating high-quality organic content like - blog posts, social posts, emails & soon podcasts. He talks about identifying stories within the innovation building and always looking for press opportunities. Using social media hashtags like #journorequests he highlights it as an underutilised source. The real secret in his eyes is consistency. A great listen for any content creators.
This episode features Kaitlin Brozek the wonderful Marketing & Brand Manager at All About Kombucha. Kaitlin talks about the exciting journey of working at an SME in Galway. She draws on her graduate knowledge regularly and brings her positive energy to everything she does. Kaitlin highlights the importance of community building and how All About Kombucha is really establishing itself as a brand in the west of Ireland. Kaitlin talks about UX and UI and explains the F rule for websites. Speaking with Kaitlin it's clear All About Kombucha has a wonderful environment and definitely a business to keep an eye on.
An episode to really feel inspired from. Today we talk to the exceptional Jane Hayes. Jane Haynes is a Website Content Coordinator at University College Cork. With several years of experience in content creation, Jane finds herself in a wonderful role at UCC. Jane speaks about receiving many incredible academic research projects and creating content strategies from them in layman's terms. We discuss world-leading research in areas like Cancer Research and psychobiotics (how what we eat develops gut bacteria which can affect our mood). Jane perfectly explains the bite-size forms of content created from research, alumni collaborations and how canva/audacity are essential tools to her work.
This episode features the brilliant Francis Walshe. Francis is a successful freelancer who has found a great niche in legal content. A college background in law has given Francis an edge in creating legal content for many clients. He works out what questions are being asked to his clients and builds out high ranking content from those queries. We talk about content frequency and the assistance of tools like Grammarly and Hemingway. To find content he used Neil Patel's ubersuggest and the importance of repurposing content. We also dive into the benefits of TikTok and how organisation is a large key to a freelancer's success.
Today we have on the show, the brilliant Gail Banim. Gail works at Lincoln Recruitment Specialists. Gail has been in the digital space for many years and has varied industry knowledge. She falls back often on her college knowledge in design and has a proven track record of really successful marketing campaigns. On the episode Gail focuses on her company podcast "The 1% Podcast" the wonders of creating long form content like that and breaking down smaller pieces of content from the show. She talks about soft marketing like the podcast which focuses more on performance rather than recruitment. We also speak about email campaigns and the importance of video creation within companies. Lastly we look to the changing mindset of consumers who are now looking for more sustainable products thriftify.ie.
Today's show we have the wonderful Ines Rudan. Ines is one of the main marketing leads at Lemax. And she has really insightful experience, first from the B2C industry at Groupon. Now someone who has worked hard and quickly in fully understanding the B2B marketing space at Lemax. From a writing background Ines uses all of her knowlege to understand the different dynamics of B2B marketing. We discuss the benefits of a fully integrated sales to marketing system (in this case Hubspot and Salesforce). We also look into good event management something Ines excuted in the last 12 months. A must listen to anyone in B2B marketing.
This episode features the brilliant Peter Laffey. Peter runs his own Digital Marketing Company called Footprint Website Design. Peter speaks about the importance of a good online business set up. Focusing on key areas like Search Console and Google Business sections. He uses his knowlege in paid and organic previously to identify strong landing pages and is expanding into the UX space. Peter highlights the importance of solving crawl issues early and using under utilised areas like Google Reviews.
This episode features the gifted Molly Forsythe. Who is the Digital Marketing Executive at Berkley Group. Molly has a clear gift for content. Whether it's identifying good content, distributing or rewritting content. Molly excells in all areas. She speaks about little tricks and tips when producing top content throughout. She talks about the importance good organisation for posting andd recommends buzzsumo and answer the public, as well as many other content insights in this excellent episode.
This episode features the brilliant Andrew Murray. Who is the Director of Digital, Social & Content at TBWA\Dublin. Andrew talks about leading on of the biggest agencies in Ireland. We look at large campaigns he's been a part of in recent years, including the award winning SuperValu Christmas ad featuring Deermiud. Andrew highlights all the touch points needed in delivering high engagement social campaigns and the importance of community management. He recommends sproutsocial and digimind as wonderful tools to really give you the upperhand in social.
This episode features the wonderful Amey Puro. Who is the Digital Marketing Manager at Property District Ireland. Amey focuses our chat on his expert knowledge of SEO and backlinks. He speaks about his processes using SEMrush, Google Lighthouse, Ahrefs and Moz. The importance of understanding your backlink profile and how to check your competitors. Amey also touches on the future of digital marketing with Web3 and Metaverse starting to be an important area we should all keep an eye on. Lastly he recommends decentraland courses to really give you the upperhand.
This episode we speak with the inspiring Fergal O'Keeffe. Fergal's story is filled with passion and opportunity. Finding himself with additional time from the pandemic, he started to pursue his passion for travel by creating his own podcast: Travel Tales with Fergal. His podcast has become the leading travel podcast in Ireland and has opened so many opportunites in the space since. Fergal explains his podcast set up, softwares he uses for content i.e. Canva and Headliner. He also highlights what he believes is his key to success and lastly we discuss the future of podcasting.
This episode we speak with the excellent Ana Herdina. She is an excellent freelance social media specialist who allows us into how she is so successful in her work. Ana highlights the important of content scheduling, highlighting Later as her prefered platform of choice. She talks about the need to educating your clients and peers and always striving to learning and doing more. She looks to the future of content being more optimised and responsive with the use of AI and clearly is someone to watch in the space.
This episode we speak with the insightful Luke Duffy. He is the Content Manager at Inpho Photography. Luke speaks about the world of Sports Photography and how his actions can really impact, not only the business he works for, but potentially globally in sport. Timing, organisation, content calendars and most importantly a wonderful sense of tone. All are key factors in his social success. He's built up one of the most engaging Twitter accounts in Ireland and highlights his art of social media on the show.
This episode features the brilliant Conor Crowley. Conor is Head of Marketing at The Printed Image. He goes into detail about video marketing, in particular how campaigns and culture can inspire audiences. He uses Final Cut pro for a Mac, and recommends Premier Pro by Adobe for Windows systems. Canon M50 would be his camera of choice but highlights a good phone & Gimble would produce high quality footage as stabilization is key. He lastly spoke about marketing campaigns and love for Apple projects. Check out his videos via our LinkedIn.
This episode features the wonderful Orlagh Cassidy. An Experienced Marketer who works at Modulacc. Orlagh shows her wide range of digital marketing knowledge but focuses on the SEO and Blog content side of things. She speaks about the importance of constantly revisiting and adding content. Using SEMrush and Google Planner to identify new keyword and content ideas. Orlagh also identifies the trick of using negative keywords to her advantage. She also recommended Pingdom for site speed analytics and we talked about our love for businesses who use quirky headlines and become part of current culture.
This episode we speak with Mike Taylor. The Digital Marketing Manager at Fitzgerald’s Menswear Group. Mike speaks about the challenges of the clothing industry and how he cleverly operates round them. From creating imagery to stock levels, Mike has to constantly balance between their online presense and brick and mortar stores. He uses Hootsuite and Meta ads manager regularly and adds some great value in targeting for his industry.
This episode we speak with Shannon Smullen. The marketing manager at the Bear Group. Shannon is clearly a leader in social media marketing and speaks about the importance of staying engaged and building social communities. She highlights brand collaborations and how it's essential to get feedback for everything. This allows here to anticipate the questions asked and how they anticipate the next events questions beforer they even come up. She uses Google and Facebook ads as essential tools and then applies them to data studios for easy presentations.
This episode we speak with Moumita Pal. She is a Digital Marketing Strategist at Lambourn. Moumita speaks at length on her expertise in Google Ads and how she would start an account from scratch. She speaks about her thoughts on the future of the Google Algorithm and way she is working more on UX. Lastly she recommends SERanking, Semrush and Google keyword planner as essential tools for her work.
This episode we speak with Sean O'Haire. Who is Head of Marketing at the Viva Green Group. With flagship products like Tru Eco they have been focused on sustainability and having prodcuts with no environmental impact before it was main stream. We talk about their partnership with Diarmuid Gavin and the impact of correctly aligned brand ambassadors. Sean also shares on insights on his go to anlaytics plaform Meta Business Manager.
This episode we speak with Tara Sterling-Byrne MSc. A Digital & Social Media Marketing Executive at Enterpryze. Tara wonderful insight into the secrets of social media marketing. Highlighting the importance of being social and testing different forms of content to see what works well. She recommends Canva, SEMrush, Pretty Little Marketer, Muriel Foley and Chris Walker for inspiration. There's wonderful pockets of advice throughout.
This episode we speak with Filip Kos. A Digital Marketing Executive at Rural Wifi. Filip focuses on video creation. He uses Adobe Premier Pro and Logic Pro as his main sources for editing and recommends Protools and Storyblocks as his sites for stock audio and video. He posts some of his video work on this Linkedin and is looking for suggestions for his next camera to produce content with.
This episode we speak with Akshay Asnani, a Digital Marketing Executive At Gift Emporium Ltd. Akshay specifically creates content for social media. He uses Hootsuite for his posting and gives some wonderful insight into build specific content for your community. He delivers this wonderful quote in the podcast which sums up social marketing “you need to build a community around your company”.
This episode we speak with Bill Gaule a Digital Marketing Executive at Inspiration Digital Marketing. Bill has expert knowledge in content marketing and gives wonderful insight into his process of creating new content. Using Search Engine Console and Google Analytics as his first point of calls. He highlights Also Asked, Keywords Everywhere and Answer the Public as great content idea tools. You can follow his ongoing work at williamgaule.com
This episode we speak with Aoife Bulfin a Digital Marketing Executive at SYS Group. Aoife talks indepth on Ads Manager and the current landscape of the social paid industyr. She highlights the challenges and opportunities to the new 1st party data rules starting with the ios14 update. She highlights Facebook Blueprint as a wonderful starting point to learn about the market and highlights the chrome browser download Wappalyzer as a great way to get a jump on competitors.
This episode we speak with Tomislav Rucevic a Digital Marketing Executive at Body Safety. Tomislav shares his indepth knoweldge of SEO in particular on page optimization. He explains the some of his day to day work like category restructuring. He gives a wonderful breakdown of Screaming Frog, one of his go to softwares and sees search engine journal as one of his go to sources for information.
This episode we speak with Razi TP a Digital Marketing Executive at Threatscape. Razi is a multi skilled digital marketer with coding and graphic skills. However he sees his biggest strength in Organic Search. He's wax lyrical about Adobe Creative Cloud, he promotes Hubspot and he recommends answer the public as a key serach tool for content creation.
This episode we speak with Andrew Turner a Senior Product Manager at LetsGetChecked. Andrew is part of one of the fastest growing companies in Ireland and talks about what makes him successful. He allows data to inform his UX and app path decisions. He recommends Appsflyer, Firebase, Amplitude and Talent1 as essential tools for a project managers arsenal.
This epsiode we interview Mairead Duffy who is a paid specialist at Lorg Media. As well as highlighting the essential understanding of Google Analytics. She recommends Interest Explorer, a Facebook Interest Targeting Tool and organize yourself via Asana. In the future she'd like to work more on her Data Analytics skills and is excited by the advances in Ocean Data.